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Congratulations to the 2023 FIDM Entrepreneur of Tomorrow Challenge Winners
DECA Inc. and Fashion Institute of Design & Merchandising (FIDM) are excited to announce the 2023 FIDM Entrepreneur of Tomorrow Challenge winners.
One DECA: March 2023
Check out what you missed on the March 2023 #OneDECA Call, hosted by DECA's Executive Officer Team.
Case Study of the Week: Customers Overstaying Their Welcome
Step into the role of general manager and shift supervisor at Family Kitchen, a local family restaurant that is open 24-hours. The owner of the restaurant has asked you to analyze a new restaurant policy, determine if it is ethical, and provide a response.
DECA and NPCF Announce the 2023 Social Impact Leader of Tomorrow Challenge Winners
DECA Inc. and the National Pediatric Cancer Foundation (NPCF) are excited to announce the winners of the 2023 Social Impact Leader of Tomorrow Challenge.
Not Going to ICDC? No Problem!
Many DECA members across the world are unable to attend the International Career Development Conference each year, but there are various ways to stay engaged and involved on a chapter, association and executive level, even if you are unable to attend ICDC.
Sterling Hawkins to Keynote DECA ICDC 2023
DECA is pleased to announce that Sterling Hawkins, the founder of the #NOMATTERWHAT movement, will deliver the keynote during the 2023 DECA International Career Development Conference Grand Opening Session.
Utilizing Your Strengths and Your Weaknesses
You may be asked about your greatest strength and weakness in many job interviews. It’s easy to know what we’re good at, but how do we portray our weaknesses positively and compellingly? Use this information to help boost your interview skills!
Congratulations to the 2023 Knowledge Matters Digital Presentation Skills Challenge Winners
DECA and Knowledge Matters are excited to announce the winners of the 2023 Digital Presentation Skills Challenge.
Advice from DECA Competitive Event Judges
This April, DECA members participating in the competitive events program will appear before a volunteer judge to present on current business trends in various events and formats. In this article, hear from two of our dedicated volunteer judges as they provide insight on their experience serving the past 20+ years.
Super Bowl Commercials: Spiraling Towards the End Zone or Spiraling Out of Control
Costing an astounding $7 million for 30 seconds, Super Bowl commercials either fascinate or flop in front of over 113 million viewers. These commercials are the epitome of strategic marketing.
Case Study of the Week: Methods to Market an Inconvenient Location
Step into the role of the marketing director for Ricardo’s, a mid-priced restaurant with 10 locations. The owner of Ricardo’s has asked you to develop a marketing plan that will build a new location’s local clientele, given its unique location.
Taking Stock with Teens | Fall 2022 Insights
Edward Yruma, Managing Director and Senior Researcher, and Abbie Zvejnieks, Research Analyst, with Piper Sandler highlight insights from the most recent Gen Z research study.
Download ICDC 2025 Certificates and Competitor Performance Reports
Learn how to download certificates and competitive event performance reports from DECA's 2025 Collegiate and High School International Career Development Conferences.
Your Guide to Understanding DECA ICDC's Competitive Event Process and Performance Reports
If you're looking for more information on DECA's International Career Development Conference competitive events process and performance reports, look no further! Explore these frequently asked questions and answers.
Case Study of the Week: Creating a Ring of Champions
Step into the role of the owner of Smokers Ring, a company that makes barbeque smokers. Your business partner wants you to design a Smokers Ring customer community to build the brand.
DECA Earns Gold Circle Award for Excellence in Association Communications from ASAE
DECA Inc. has earned recognition from ASAE with a 2025 Gold Circle Award in the Video category. The Gold Circle Awards competition is the premier association marketing, membership and communications award.
Case Study of the Week: Incentive to Return to Office
Step into the role of the director of human resources for Smart Venture. The president would like you to examine the current total rewards system and create an incentive for employees to return to working in the office.
Collegiate DECA Competitive Event Draft Topics Announced for 2025-2026
Get a head start on the 2025-2026 competition season with Collegiate DECA's competitive event draft topics for the Business Research, Digital Marketing Strategies and Financial Statement Analysis events.
Previous Collegiate DECA ICDC Competitive Event Winners
Congratulations to the competitive event top performers from past Collegiate DECA International Career Development Conferences.
Case Study of the Week: What Could Go Wrong with Never Ending Shrimp?
Step into the role of the director of marketing for Coastal Fare, a full-service casual dining restaurant chain that specializes in seafood. The director of operations wants you to recreate the Never-Ending Shrimp Plate.
Case Study of the Week: Raise Awareness for a New Brand
Step into the role of the director of marketing communications for Folklore, a women’s clothing and accessories retailer. The senior VP wants you to develop a marketing campaign to raise awareness of a new addition to its portfolio, Artifact.
DECA Celebrates National Advisory Board Partners for Their Longtime Support
Congratulations to these outstanding National Advisory Board partners for reaching new milestones of service to DECA.
DECA Recognizes Donna McFadden with Honorary Life Membership
Donna McFadden has provided exemplary service to DECA for more than 30 years as the MA DECA Chartered Association Advisor. Her leadership, guidance, support and creative brilliance have reached DECA members and advisors at all levels.
Congratulations to the Top Competitors in Session 2 of the 2024-2025 Collegiate DECA Stock Market Game
DECA congratulates the top-ranking individuals and teams who participated in the second session of the Collegiate DECA Stock Market Game.
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Congratulations to DECA's #NextLevel Chapter Campaign Winners!
Congratulations to the chapters who rocked the Chapter and Membership Campaigns during this unique year. From virtual fundraising to creative membership recruitment, these chapters took things to the #NextLevel!
Put Your Marketing Skills to the Test with CTE Month®
Read on for ideas to help you celebrate CTE Month® this year by promoting DECA and the importance of career and technical education (CTE).
Take Your Leadership Passport to the Next Level
Congratulations! You survived the first semester of this academic year. Now, it's time to plan for your next semester and the rest of your Collegiate DECA experience this year.
DECA Direct Magazine: Marketing Trends
The world of marketing is diverse and ever-changing. Keep up with the latest industry trends to stay at the top of your game, learn to market your chapter like a pro and get a behind-the-scenes look at careers in this exciting field.
6 Things to Start Doing Now to Land Your Marketing "Dream Job"
Do you have your sights set on a dream job in marketing? Read on for some must-do and next level actions you can take to build your network, skills and brand and start making your dream job a reality.
Marketing Your Chapter in the New Year
Discover tips to market your Collegiate DECA chapter and recruit new members in the second semester.
Maximize Your Chapter's Marketing with New Audiences
Check out these three under-tapped audiences that you should be targeting with your chapter’s marketing and some key ways to reach them.
The Best Marketing Career for Your Personality Type
Marketing careers are not one-size-fits-all, and the variety of career paths in marketing continues to grow each year. Read on to learn more about a few top marketing specialties and which might be best for your unique personality!
The Art of Storytelling
Whether we are competing, fundraising, socializing, serving or leading we are constantly telling a story—our DECA story. So, why not make your story the best it can be?!
Behind the Headlines with a P&G Communications Executive
Procter & Gamble Chief Communications Officer Damon Jones sits down with NRF Foundation All Access for “20 Questions.”
Announcing the 2020 Intuit Innovation Challenge Winners
The Intuit Innovation Challenge is a hands-on design thinking project, daring students around the globe to innovate for impact to help reverse the effect of global warming.
Top 10 Marketing Trends to Watch for in 2021
Looking for the latest trends and buzzwords to incorporate into your next role-play? DECA’s Competitive Events Specialist shares a look at what to expect in the new year.
