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Case Study of the Week: Remarketing a Classic Shoe Store
You are to assume the role of a marketing communications consultant hired by Cost Less Shoes, a national chain of discount footwear for men, women, and children. The CEO of the company has hired you to develop a marketing communications plan that will remarket the brand.
Using Pop-up Events to Increase SBE Sales
Pop-up events are becoming more popular, and there are plenty of reasons why you should consider having your School-based Enterprise (SBE) pop up in your community.
A Student Guide to Mastering DECA's Role-plays
Whether this is your first year or your fourth year as a DECA member you probably know the term “performance indicators.” You’ve heard your advisor mention them, you’ve seen them on decadirect.org, you’ve read them on sample events – but what are performance indicators and why are they so important?
The Pumpkin DECA-rating Contest is Back for 2021
A favorite tradition of DECA members, the Pumpkin DECA-rating Contest is back for another year! It's time to pull on your favorite DECA hoodie, grab a pumpkin spice latte and pick out the perfect pumpkin for your masterpiece.
5 Tips to Take Your Productivity to the #NextLevel
Schoolwork, volunteering, extracurricular activities, DECA... can you really do it all without endless all-nighters? We think so! Check out five of our favorite ways to level-up your schedules, to-do lists and priorities for peak productivity.
Career Preview: Top Roles in Sports & Entertainment Marketing
Sports & Entertainment Marketing (SEM) is where your favorite past-times and your professional interests collide. Not sure what the career paths in SEM really look like? Read on for a preview of some top careers in this exciting industry.
- sales strategy.
- data cleansing.
- data mining.
- sales techniques.
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Improving the Employee Experience
This year's Business Operations Research topic focuses on ways to improve the employee experience. We visited with Intuit, Men's Wearhouse and Marriott International to learn how they are charting a course for the future of their workplace culture based on their experiences from the past year.
Building a Pipeline of Future Hospitality Workers
Over the past year, recipients of the Marriott Foundation curriculum grants created many unique opportunities for students during a year filled with virtual instruction.
Serving Up Leadership and Career Opportunities: Whataburger and DECA Inc. Announce Partnership
Whataburger and DECA will collaborate to promote career opportunities and career development programs for DECA members at both the high school and college levels.
From Our Chapters
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Missouri Governor Visits Saline County Career Center DECA
The DECA Experience. A nice reminder of why DECA has so many opportunities for students, even during a pandemic.
Coral Glades DECA Benefits Good Karma Pet Rescue
Coral Glades DECA members hosted a donation drive to collect supplies for the animal rescue organization, Good Karma Pet Rescue.
The Circle of DECA
As high school DECA members from different states, these alumni members never imagined they would come full circle to work for the same company, AT&T, and pass the baton by mentoring current high school DECA members.
