Featured Stories
View All Articles![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/671aa852449e1bf94fffbbde_Personal%20Branding%20Challenge.webp)
Congratulations to the Adobe Personal Branding Challenge 2024-2025 Winners
Adobe and DECA are thrilled to announce the winners of the Adobe Personal Branding Challenge!
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/67897395f995f49576887387_SMG%20Qualifiers-2025.webp)
Congratulations to the DECA Stock Market Game 2025 ICDC Qualifiers
DECA Inc. is pleased to announce the 2025 ICDC qualifiers in the DECA Stock Market Game, administered by the SIFMA Foundation.
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/669000315f1483cf1a7ccc38_deca_case%20study_marketing.webp)
Case Study of the Week: Sustainability vs Fast Fashion
Step into the role of the merchandise manager for Superior Looks, a clothing store chain for tweens and teens. The director of merchandising is considering a partnership with a popular fast fashion company and wants your opinion.
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/678a8a629b1da22da16addf2_alumni%20spotlight.webp)
DECA Alumni Spotlight: Gautam Ajjarapu
DECA alumni are more than just former members—they are changemakers, innovators and leaders in their careers. In this article meet Gautam Ajjarapu, an alumni recently featured in the Forbes 30 Under 30 Class of 2025 for his work helping financial institutions worldwide.
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/66d9c5b8d44149a194adb358_Policy%20Dilemma%20Challenge_IE%20University.webp)
Congratulations to the IE University Policy Dilemma Simulation Challenge 2024-2025 Winners
IE University and DECA are thrilled to announce the winners of the Policy Dilemma Simulation Challenge!
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/67630526dc44709e22adf819_competition_Suraj.webp)
Foundational Skills for Competition
With district competition underway and association conferences approaching quickly, here are some essential skills for you to use during competition.
- developing a target market analysis.
- creating a budget for hiring increases.
- examining the relevant costs of advertising options.
- determining whether to make or buy a component.
Maximize Your Membership
Take advantage of this month's featured programs to maximize your DECA membership!
From Our Executive Officers
Featured Videos
From Our Partners
View All Articles![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/674f2ed0bc050f9196edf653_intuit-finance.webp)
Celebrate Entrepreneurship Month with Intuit for Education
Unlock your members’ entrepreneurial success! Celebrate entrepreneurship with real-world skills and first-hand learning for your students with Intuit's Entrepreneurial Finance curriculum.
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/67228b6271b210c7dceb8433_stukent%20partnership.webp)
DECA Announces National Advisory Board Partnership with Stukent
DECA is excited to welcome Stukent as one of its newest National Advisory Board partners. Stukent shares DECA’s passion for empowering the next generation of leaders and is committed to providing members with innovative resources that enhance their educational experience.
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/671bb9df1e01882439a5acd9_Exhibits.webp)
DECA is Excited to Welcome over 45 Exhibitors to The Ultimate DECA Power Trip
Members attending The Ultimate DECA Power Trip in Charlotte, NC will have the opportunity to meet with 48 exhibitors. See which companies, colleges and organizations are attending this year's event.
From Our Members
View All Articles![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/678abae08ff4a67883c0e7b6_mom%20and%20son_spotlight.png)
Bridging Generations: My Journey with DECA as a Collegiate Member and Parent
Through DECA, I've gained valuable business skills as an adult student and deepened my connection with my son as we navigate our educational journeys together.
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/678a8a629b1da22da16addf2_alumni%20spotlight.webp)
DECA Alumni Spotlight: Gautam Ajjarapu
DECA alumni are more than just former members—they are changemakers, innovators and leaders in their careers. In this article meet Gautam Ajjarapu, an alumni recently featured in the Forbes 30 Under 30 Class of 2025 for his work helping financial institutions worldwide.
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/67817fac185a4ea005997cc2_spotlight_Reedy%20HS.webp)
The Power of Marketing and Branding at Reedy High School
Rayyan Khan, a Marketing officer from Reedy DECA, the Texas DECA Chapter of the Year, emphasizes the importance of marketing and branding in building trust, fostering engagement and successfully managing a thriving chapter.