DECA is excited to share a look at this year’s Advisor Professional Learning Virtual Conference keynote speaker and sessions. Join over 1,000 advisors from across the DECA network on July 23-24, 2025 (12:00 pm - 4:00 pm EST), for two days filled with engaging and educational content focusing on curriculum and instructional content that connects DECA to the classroom. Registration for this virtual conference is provided complimentary to DECA chapter advisors and chartered association advisors.
Featured Speaker

To kick off this year’s conference, DECA advisors will hear from Brooke Hopper, Senior Principal Designer of Machine Intelligence & New Technology at Adobe.

Alexa, Can You Inspire a Classroom?
This session unpacks the basics of AI, machine learning, and generative AI—what they are, how they differ, and why it matters. We’ll explore how Adobe approaches GenAI with responsibility and transparency: using licensed data, compensating creators, and building tools that support creative workflows rather than replace them. Most importantly, we’ll dive into what machines do well (spoiler: it’s not inspiring students) and what only humans can bring, like empathy, imagination, and emotion. Plus, we’ll share a few real-world examples of how educators are using GenAI in their classrooms.
Concurrent Sessions
Check out the other sessions taking place during this year’s virtual conference below:
- Go The Extra: 2025-26 DECA Update
- Pitch Perfect: Mastering the Art of the Pitch Deck
- Using Adobe Express in Your DECA Chapter
- Illustrate a Creative Self-Portrait Using Generative AI in Adobe Express
- This Is How We Do DECA Virtually
- 5 Keys to Running a Profitable School-based Enterprise
- First Year Advisor Helpful Hints
- Stukent CTE x BusinessU - Business Courses, Simulations & Certs
- DECA at the Bell Challenge, Powered by BusinessU
- Step Into the Simulation: Mastering Real-World Challenges Through the VBC
- Industry Trends and Opportunities Panel: Sanders Colleges of Business at RIT
- Educate, Empower, Inspire: DECA and MDA
- Careers with Consequences: The Hidden Heroes in Public Procurement
- Powering Possibilities! Transforming Your DECA Classroom with IBM SkillsBuild
- Adobe DECA Student Challenges
There’s still time to register for the Advisor Professional Learning Virtual Conference! Don’t miss your chance to participate in this insightful and educational event. Reserve your spot now at deca.org/conferences/advisor-virtual-conference.