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Marketing

Career Insights
BY

Super Bowl Commercials: Spiraling Towards the End Zone or Spiraling Out of Control

February 27, 2023

Costing an astounding $7 million for 30 seconds, Super Bowl commercials either fascinate or flop in front of over 113 million viewers. These commercials are the epitome of strategic marketing.

Partners
BY
Piper Sandler

Taking Stock with Teens | Fall 2022 Insights

February 23, 2023

Edward Yruma, Managing Director and Senior Researcher, and Abbie Zvejnieks, Research Analyst, with Piper Sandler highlight insights from the most recent Gen Z research study.

DECA News
BY
Piper Sandler

Tell Us What's Cool in the Spring 2023 Taking Stock with Teens Survey

February 13, 2023

The 2023 Spring Piper Sandler Taking Stock With Teens Survey is now live and ready for you to use in your classroom!

Career Insights
BY
AHLA Foundation

The Magic of Next: 5-Word Motivation from Iconic Super Bowl Slogan

February 10, 2023

In the sports and entertainment world, it does not get any bigger than winning the Super Bowl in front of thousands in person and by millions around the world via television and radio.

Conferences
BY

Social Media at DECA Conferences: Do’s and Don’t’s

January 30, 2023

This conference season, don't forget to collaborate, create and connect with the DECA community. As you prepare, check out these five tips to remember as you pull out all the stops for social media shots this Spring.

Career Insights
BY

10 Business, Marketing and Hospitality Trends to Watch in 2023

December 15, 2022

Are you looking to get the edge in your next DECA role-play? Brush up on the top business, marketing and hospitality trends that companies will be watching in 2023.

Partners
BY
Piper Sandler

DECA and Piper Sandler Complete 44th Semi-Annual Survey of 14,500 U.S. Teens

November 11, 2022

DECA and Piper Sandler completed the 44th semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences from more than 14,500 teens across the U.S. with an average age of 15.8 years.

Partners
BY
MBA Research & Curriculum Center

Small Businesses and the Costs of Hyper-Personalization

November 1, 2022

What does hyper-personalization mean for small businesses with limited resources to invest in AI-powered hyper-personalization technologies? MBA Research helps us explore this year's Business Operations Research competitive events topic.

Partners
BY
Piper Sandler

DECA and Piper Sandler Complete 43rd Semi-Annual Survey of 7,000 U.S. Teens

April 12, 2022

DECA and Piper Sandler completed the 43rd semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences from more than 7,000 teens across the U.S. with an average age of 16.2 years.

Career Insights
BY
SCAD

Advertising: Generating Ideas

January 15, 2022

Learn creative thinking skills through an ideation process. Explore simple, fun, creative thinking techniques designed that can be used to generate ideas for paintings, photography, films, animations, graphic design, sculptures, fabric design, fashion design, industrial design or any special creative interest.

Career Insights
BY
FIDM

6 Steps to Create an Integrated Marketing Campaign

January 15, 2022

With so much competition in the marketplace, brands need to do everything they can to stand out to their customers. An integrated marketing campaign is not only effective, but it can boost brand awareness, build loyalty, and improve revenue. Here are six tips for creating an integrated marketing campaign.

Career Insights
BY

10 Business Trends to Watch for in 2022

December 15, 2021

The past year has gone by in the blink of an eye and 2022 will be here before we know it. That means it's time to brush up on the latest business trends to incorporate into your next DECA role-play or prepared event.

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DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe.