Marketing

Career Insights

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Two of the biggest moments happen in February and brands that understand how to capitalize on them can generate massive revenue while building lasting customer relationships. Here's what DECA students can learn from February's marketing playbook.

Partners

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American Marketing Association

The AMA Associate in Marketing Management Certificate validates the marketing skills DECA students possess, signaling to colleges and employers that they’re prepared for what’s next. Learn how to gain access.

Career Insights

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If culture moves in cycles, then 2026 is pressing rewind. A growing nostalgia for the mid-2010s is redefining how brands market, how artists resurface, and how Gen Z defines cultural identity.

Career Insights

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While Valentine’s Day is often viewed as a celebration of relationships, from a business perspective, it represents something else entirely: a powerful case study in consumer behavior.

College Success

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Ask almost any senior what they’re most nervous about when it comes to college, and you’ll probably hear the same answer: choosing a major. With so many options, it’s easy to make a decision. That’s where DECA makes a real difference.

Career Insights

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Minimal branding has become popular now because it stands out, as most branding already has many elements. In this article, explore what makes the Miffy brand so great.

Career Insights

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From TikToks to blog posts, how people consume content is constantly changing. For student marketers, knowing how to choose the right length is more critical than ever.

Chapter Strategy

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West Brunswick High School DECA advisor Olivia Fluharty blended student involvement, community engagement and brand partnership through their successful DECA x Chick-fil-A Bingo Night.

Career Insights

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Three of DECA’s corporate partners, Nestlé, Chick-fil-A, and Adobe, offer three distinct examples of how a company can present itself during the holidays and remain memorable long after the decorations are taken down.

Career Insights

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November the peak shopping month due to a blend of emotional, social and psychological triggers. The strategic moves by retailers nationwide create a heightened emotional state for shoppers, making increased spending not only justified but also rewarding.

Chapter Strategy

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DECA MONTH IS HERE! That means posting engaging content every day, whether that’s a trending reel or carousel post. This is your time to showcase your marketing and design skills.

Compete

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New for the 2025-26 school year, six competitive events will replace the previously required 10-page written paper with a 20-slide pitch deck. Check out this article for answers to questions about the change to Pitch Decks.