Marketing
The Summer of the Blockbuster: What Spider-Man, the Odyssey, and Michael Teach Us About Marketing
This past summer, the U.S. box office reached $4.765 billion, narrowly surpassing the previous summer record that stood for over ten years.
Meet the Louisville Business Professionals Speaking at the 2026 Ultimate DECA Power Trip
What does it take to create experiences people remember? At the 2026 Ultimate DECA Power Trip in Louisville, members will hear from four professionals who do it every day!
Turning New DECA Members Into Active Ones
Whether you're starting a brand-new DECA chapter or looking to strengthen your existing one, here are a few strategies that have made the biggest difference for ours.
Nothing But Networth: Inside the NBA’s Multi-Billion Dollar Marketing Playbook
Every year, the National Basketball Association undergoes its season during the fall. A global spectacle that is viewed from every corner of the world, and has created an entertainment brand that is built around athletes, stories, media, and culture.
Beyond the Pitch - Marketing and Promotional Moments from the World Cup
This past summer, the FIFA World Cup brought 48 countries to the United States, Mexico, and Canada to participate in a soccer (or football) tournament of epic proportions. However, this tournament offered more than just 104 action-packed games; it offered people the chance to connect through countless stories, trends, memes, and more.
Meet the 2026-2027 DECA Content Creators
The DECA Inc. Communications team is excited to announce the return of the DECA Content Creators for 2026-2027!
Five Fall Marketing Trends Every Chapter Can Use
From back-to-school shopping and football season to Halloween and the countdown to the holidays, businesses know consumers are ready for something new. Here are five marketing trends you'll see this fall - and how your DECA chapter can put them into action.
Case Study of the Week: AI in Marketing
Assume the role of the general manager for an outdoor holiday lights and decorations installation business while you analyze the use of artificial intelligence (AI) images in marketing materials and recommend how to proceed.
Unpacking Teen Trends: Fall 2026 Taking Stock with Teens Survey
The 2026 Fall Piper Sandler Taking Stock With Teens Survey is now available for use in your classroom!
Apply to Join the 2026-2027 DECA Content Creators
The 2026-27 DECA Content Creators will help increase the DECA brand by showcasing their unique DECA experience. Content creators gain exclusive access to insider information while working to increase DECA's digital presence.
Sparking Sales: The Business of the Fourth of July
This 4th of July is our country's 250th birthday, and the budget and marketing strategies for this historic celebration might blow your mind. In addition to the traditional barbecue and fireworks, check out these four fun facts surrounding America’s favorite summer holiday.
Download Your American Marketing Association (AMA) Associate in Marketing Management Certificate Now
The AMA Associate in Marketing Management Certificate validates the marketing skills DECA students possess, signaling to colleges and employers that they’re prepared for what’s next. Learn how to gain access.
