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Sports + Entertainment Marketing

Career Insights
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Super Bowl Commercials: Spiraling Towards the End Zone or Spiraling Out of Control

February 27, 2023

Costing an astounding $7 million for 30 seconds, Super Bowl commercials either fascinate or flop in front of over 113 million viewers. These commercials are the epitome of strategic marketing.

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AHLA Foundation

The Magic of Next: 5-Word Motivation from Iconic Super Bowl Slogan

February 10, 2023

In the sports and entertainment world, it does not get any bigger than winning the Super Bowl in front of thousands in person and by millions around the world via television and radio.

Conferences
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Learn from the Pros at DECA’s Sports and Entertainment Marketing Conference

November 8, 2022

The crowd-pleasing speakers at DECA’s Sports and Entertainment Marketing Conference bring a rush of adrenaline to the sports and entertainment marketing fields. 

Conferences
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An Inside Look at DECA's Sports and Entertainment Marketing Conference

February 14, 2022

DECA's Sports & Entertainment Marketing Conference was filled with laughs, screams and memories that will last a lifetime. Take a peek at what went down at this year's SEM Conference in Orlando!

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Announcing the Speaker Lineup for DECA's Sports and Entertainment Marketing Conference

January 31, 2022

From a sell-out crowd of loyal fans waiting for the opening kickoff to a high-profile entertainer eager to take the stage for an encore presentation, sports and entertainment marketing provides a rush for those interested in these career areas.

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Super Bowl Ads: Is It Worth It?

February 1, 2021

The stage is set, the Tampa Bay Buccaneers and the Kansas City Chiefs will square off in Super Bowl LV, hosted at Raymond James Stadium in Tampa, Florida. But enough about the game already... It's time for the real excitement—the commercials!

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DECA Direct Magazine: Sports and Entertainment Marketing

March 17, 2020

The Sports and Entertainment Marketing Issue is your go-to guide for career previews, trends, best practices and behind-the-scenes looks at this popular and adrenaline-filled industry 

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Marriott International

Courtyard by Marriott Culminates Once-in-a-lifetime Celebration at Super Bowl LIV

March 17, 2020

Global Travel Program Marriott Bonvoy Offers Members Hundreds of Exclusive Moments Around Super Bowl LIV and the 2020 Pro Bowl.

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A World Beyond Imagination

March 17, 2020

The success of Disney’s parks is no accident. With over 170,000 employees and 12 parks around the world, Disney Parks, Experiences and Products has consistently dominated the market while ensuring the ultimate customer experience. Here are the top five ways Disney Parks continue to rule the industry.

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Experiential Marketing: When Brands Become the Entertainment

March 17, 2020

Part branding, part entertainment, experiential marketing is finding its way into the marketing plans of more and more top brands. Read on to find out exactly what this type of marketing is, why brands love it and how to make it part of your future marketing career. 

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What Happens Backstage at the Opry?

March 17, 2020

Opry member Garth Brooks once said “the real show is backstage” at the Opry, where a team of passionate staff members help make the 94-year-old show come to life every night. So, what does it take to raise that red curtain every night?

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Go for the Marketing Gold

March 17, 2020

When thinking of sports marketing, the Olympic Games are a prime example of what to look toward. The international sporting event is a household name that brings in billions of viewers. In 2016, the Olympic Games captured half of the world’s population in viewing the event!

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