Classroom Connection

Case Study of the Week

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You are the director of customer relations and the marketing communications specialist for Unique Gifts, a catalog and online retailer. Unique Gifts sells products for kids and adults, home accents, entertainment items, art, books, do-it-yourself kits, games and accessories. More than half of the products are handmade by independent artists and artisans.

Case Study of the Week

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You are to assume the role of a small business development officer with City Majestic Financial, a non-profit organization that helps business owners with growth and development and offers support and information to potential business owners. A client has asked you for information regarding economics and entrepreneurship.

Case Study of the Week

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You are to assume the role of director of operations for SickRX, a new mobile app that helps users determine the severity of symptoms and appropriate actions needed. The director of development has asked you to analyze an offer from a potential investor.

Case Study of the Week

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You are to assume the role of an investment team working at New Fund, an investment firm that specializes in venture capital located in a city of 4 million people. You will be meeting with the founder of the firm to discuss your plans to increase the number of start-ups coming from small towns.

Case Study of the Week

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You are to assume the role of the director of sales at NowTV, a direct broadcast satellite television service provider. The senior vice president wants you to develop a special pricing promotion to offer current customers that request to cancel a popular premium cable network.

Case Study of the Week

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You are the marketing director for Friendly's Club House, a chain of family entertainment centers and restaurants. Friendly's Club House offers a limited menu of food and beverages, arcade games, amusement rides, dance floors and special areas for birthday parties.

Case Study of the Week

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You are to assume the role of a recently hired financial planner for About Us Microspect Photo Designs, a new small family-owned business that is a retailer and manufacturer. The owner is trying to decide if the company should purchase insurance and begin the process of placing funds in investments.

Case Study of the Week

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You are to assume the role of human resources director for Couch Games, an independent developer of multi-platform and mobile video games. The president of the company has asked you to recommend a workplace procedure regarding staff dating.

Case Study of the Week

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You are to assume the role of an entrepreneur that has created a line of all-natural hair care products named Cleanse. Your business partner has asked you to analyze a list of four retailers that want to sell Cleanse products and decide which is the best sales channel for the company to reach the target market.

Partners

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Intuit

Tax time doesn’t have to equate to a lifetime of stress, and strong financial management skills should be available to everyone, early enough to build successful financial futures. In partnership with educators, administrators and nonprofits, we’re committed to preparing students today to be successful tomorrow. 

Leadership

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AICPA

‍“Where did all my money go!?” If you find yourself asking that question at the end of every month or in the days before your next paycheck, it’s time to get your budget in shape. Don’t have a budget? No problem! It’s easy to get started.

Case Study of the Week

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You are to assume the role of general manager and director of marketing for Needy Baby, a new company that rents car seats, cribs, strollers and other merchandise to travelers with children. The owner of the company has asked your team to design a promotion plan to market the new company to travelers.