Branding + Promotion

Spotlights

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Rayyan Khan, a Marketing officer from Reedy DECA, the Texas DECA Chapter of the Year, emphasizes the importance of marketing and branding in building trust, fostering engagement and successfully managing a thriving chapter.

Career Insights

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As we enter 2025, now is the perfect opportunity to set goals for your chapter's social media account and predict what will happen across social media platforms.

Spotlights

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While navigating today’s competitive professional landscape, cultivating meaningful relationships and establishing a network of industry contacts is invaluable. DECA provides a powerful platform for building a professional network for students.

Career Insights

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A professional image is crucial for anyone looking to network or land a job. What is the key to utilizing a platform such as LinkedIn as a tool to expand your presence? Here, you can learn tips to leverage your profile to land the next opportunity.

Career Insights

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The Macy's Thanksgiving Day parade is not only a beloved holiday tradition but also a business operation demanding extensive planning, resources and strategy. Let’s break down the business side of the Macy’s Thanksgiving Day Parade.

Conferences

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As we approach the fall conference season, it is important to consider the various activities, planning and logistics that go into a successful event. Here are a few things to ensure you are ready to host your local fall conference.

Chapter Strategy

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When talking about DECA, students are often told about competitions and conferences. However, the Collegiate division's main focus is on career-building. Learn how to communicate the benefits non-competitive members can get by joining Collegiate DECA.

Career Insights

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The “spooky season” has finally arrived with the start of October. Halloween is the perfect opportunity to learn about marketing trends and the consumerism surrounding a classic holiday.

Career Insights

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The PSL was a seasonal hit that began at Starbucks and has since become a widespread phenomenon. Its remarkable success can be attributed to three key marketing strategies. Learn about these in this article featuring your favorite fall drink!

Spotlights

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Social media trends show how marketers can harness viral content to create culturally resonant campaigns that blur the lines between politics, pop culture and business, driving deeper engagement and brand relevance.

Chapter Strategy

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Check out DECA's 2024-2025 membership video to help your chapter show students why joining DECA empowers members to Be The One who makes a difference.

Chapter Strategy

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The 2024-2025 DECA Chapter Campaigns are here to help you Be The One! Participating in the chapter campaigns encourages DECA members to engage with their community and grow membership.