Branding + Promotion

From a Handshake to a Helping Hand: Connecting with Community Professionals
Stepping into a conversation with a professional can be intimidating, but with five key steps, you can create a connection that goes from an introductory handshake to a long-term career helping hand.

Get the Edge with Membership: 5 Ways to Recruit Members for Your DECA Chapter
As the new school year begins, so does a new year for DECA, which means countless opportunities to recruit new members! Recruitment can be challenging, but it doesn’t have to be impossible! Here are a few ideas to Get the Edge with your membership.

Everything You Need to Conquer DECA's 2022-2023 Chapter Campaigns
The 2022-2023 DECA chapter campaigns are here to help you get the edge! Encourage students to engage your community and grow membership by participating in one or more of DECA’s five chapter campaigns.

Get the Edge with DECA's Membership Recruitment Toolkit
Are you looking for new ways to make your DECA chapter stand out during recruitment season? We've got you covered with DECA's newly-expanded Membership Recruitment Toolkit!

What "Get the Edge" Means To Us
Get The Edge is a theme to be remembered, but what are we to get out of this theme throughout the year? We talked to association leaders and asked them what this year’s theme meant to them.

Watch Now: DECA's 2022-2023 Membership Video
Get ready for a new year with DECA! The start of the school year means it's time for fun events, creative campaigns and a new membership video!

DECA Virtual Backgrounds for Your Next Video Call
Are you getting ready for your next virtual call? Spread some DECA love to friends, family and other members with these virtual DECA video backgrounds.

Watch Now: DECA's 2021-2022 Membership Video
The success you achieve in DECA is the initial boost that will launch you into the real world and give you a competitive advantage, starting day one.

How to Maximize Your Chapter’s Recruitment
With the 2021-22 academic year fast approaching, recruiting new members for your local DECA chapter is almost certainly at or near the top of every leadership team’s agenda. Since last year was so hard on chapters, this year is the perfect opportunity for you to bounce back. Follow these tips to maximize your chapter's recruitment.

How to Dominate with Color Psychology in Marketing
Color psychology is the study of how colors affect perceptions and behaviors in marketing and branding. If you have never heard of color psychology and how to best utilize it in marketing, read on!

DECA Announces the 2021-2022 Membership Theme: Maximize Your Momentum
Take your DECA membership to the fullest and get ready to Maximize Your Momentum in 2021-2022.

5 Ideas for Your Collegiate DECA Spring Recruitment
A new semester brings new possibilities and opportunities. Even if your membership didn't match your goals for the fall semester, we are all in this together and can help ensure we have a successful spring DECA season!