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Case Study of the Week: Turning an Exercise Brand into a Lifestyle Brand
Step into the role of director of brand management for Exertion, a company that produces luxury stationary bicycles and treadmills that allows users to stream classes for the company’s fitness studio via monthly subscription. The director of marketing wants the company to broaden into a lifestyle brand.
One DECA: January 2023
Check out what you missed on the January 2023 #OneDECA Call, hosted by DECA's Executive Officer Team.
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New Year, New Website! Introducing the New DECA.org
An all-new deca.org is here! Believe it or not, the most recent deca.org was unveiled in 2014, and while it welcomed hundreds of thousands of visitors each year, our new site has many enhanced features.
Managing Your Time as a Busy Student
Balancing your time as a high school or college student can be really challenging. A Cornell University Dyson student tells you how she manages her time and shares her organizational and time management tips.
Case Study of the Week: Which Additional Sales Channel is Best?
Step into the role of the owner of Victor May, a business that creates made-to-order handbags, tote bags, clutches and purses. Your business partner wants the business to add an additional sales channel and has provided you with two possibilities.
Case Study of the Week: Creating Incentives for Use of Reusable Cups
Step into the role of the promotional director for Morning Brew, the largest coffee shop chain in the nation. The director of corporate responsibility wants you to design a promotion that will increase the use of reusable cups from 2% to 5% in the next year.
UW-Green Bay Hosted a Regional Conference
The University of Wisconsin-Green Bay Collegiate DECA Chapter hosted its first-ever regional conference this November. It was a huge success with over 70 attendees, four guest speakers and five schools.
High School vs. College Intro Business Classes
Are you looking to further your education in business? Here are my takeaways as a current student at an AACSB-accredited university that took three years of business courses in high school.
Congratulations to DECA's 2022-2023 Chapter Campaign Winners
Congratulations to the chapters who got the edge this year by participating in DECA’s membership and chapter campaigns!
Case Study of the Week: Recruiting Teens for Summer Jobs
Step into the role of human resources manager for Boardwalk Eats, a restaurant chain with 15 locations, all on popular coastlines. The owner of the chain has asked you for advice on how to best market employment opportunities to teenagers.
10 Business, Marketing and Hospitality Trends to Watch in 2023
Are you looking to get the edge in your next DECA role-play? Brush up on the top business, marketing and hospitality trends that companies will be watching in 2023.
Workshops for the Leaders of Tomorrow
Want to learn how your DECA Chapter can prepare your members for their future careers by expanding upon their personal and professional skills? Read about Cypress Bay High School’s Career Development Project and how they prepare emerging leaders at the bay!
10 Tips for Back to School
As the new school year begins, we must all learn to adapt to a new world. We'll encounter many online classes, virtual events and new guidelines for campus... To help you navigate it all, here is a list of ten tips for starting this school year strong.
Quick Guide to Virtual Chapter Meetings
Virtual meeting platforms have become a prominent form of communication between family, friends and businesses and many of these tools are here to stay. Being prepared to host or participate in a virtual meeting will allow you to stand out and make a great impression.
3 Fundraising Ideas for Fall
It seems that in every facet of DECA, fundraising is a necessity. During these unique times, it's important to innovate to ensure your chapter can participate in events and remain secure for the future. Here are three virtual fundraisers to try this fall.
5 Ways Collegiate DECA Will Take You to the Next Level
It's official, the school year is underway. While things will look different, there are still many ways to take yourself and your Collegiate DECA chapter to the next level!
Video Call Tips and Tricks
Practically overnight, video calls have become a new societal norm. This guide will provide you with a few tips and useful tricks to help improve your online learning or telecommuting experience.
A Quick Guide to Understanding Servant Leadership
The concept of leadership has been around since the days of Aristotle and Plato and has evolved countless times throughout the centuries. But in 1970, a new theory emerged. Developed by Robert Greenleaf, servant leadership is the idea that empowered leaders serve their followers and to enable them to live and work to their full potential.
The Ethics of Leadership
Ethical leaders exist in all walks of life. They are the individuals who step forward when crises occur, come to the rescue of others and generally do what's right—no matter what. Anyone can talk the talk, but can they walk the walk? In today's high-visibility, social world, more people are taking note of leaders’ behavior and holding them accountable.
DECA Direct Magazine: Next Level Leadership
A new school year brings new chances to elevate your leadership to the next level. Discover fresh ideas to enhance your chapter and become a leader worth following in your school, community and beyond.
The Next Level is Inclusion
It has never been more important for emerging leaders to be characterized by teamwork, innovation, competency and integrity. Fortunately, those are the valued characteristics of DECA’s student leaders. What if this moment needs you and the unique values that drive your leadership?
Top Tips for Socially-distant Membership Recruitment
Building your chapter’s membership is one of the most important ways to set it up for success in the new school year. But what are the best ways to recruit within the “new normal” of more virtual interactions and less in-person activities? Learn how to recruit new members the socially-distant way with these top tips.
The Power of the Diamond
Throughout your DECA career, you’ll wear the blazer, throw up a DECA diamond symbol and add lots of blue to your wardrobe. You will also undoubtedly hear DECA’s core values and mission statement more times than you can count. But have you ever stopped to think about what they really mean?
Cultivate Your Chapter’s Culture
2020 is a year that has changed all of our lives. If your DECA chapter has experienced a decline in recent months, struggling to cope with virtual meetings and maintain engagement, your chapter culture may need a boost.
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Top 5 Collegiate DECA Moments of 2020
Even in the face of adversity, our members continue to thrive! Here's a look back at the five greatest (virtual) moments from 2020.
Minnesota State University-Moorhead DECA Hosts a Mock Competition
Trying to figure out how to run a successful mock competition? See how Minnesota State University-Moorhead DECA members made it possible.
Spread the Love This Holiday Season
Are you looking to get involved with your community and make an impact this holiday season? Here are five ways to spread some holiday cheer!
NDSCS Members Virtually Attend the Main Street Summit
The North Dakota State College of Science DECA chapter attended the virtual Main Street North Dakota Summit, with Governor Doug Burgum being one of the speakers. Here are the key takeaways from his message.
A Quick Guide to Collegiate DECA Competitive Events
So, you've decided to compete in Collegiate DECA. Now what? What competitive events exist? How do you choose? We'll tackle these questions so that you can become a #NextLevel competitor!
3 Tips for Surviving Your Virtual Final Exams
It is hard to believe that the first semester is already coming to a close, but alas, the time has come. In a world of virtual classes, most exams also look different this year, but having effective study habits is just as important as ever. Here are three tips to be successful on your virtual final exams.
Collegiate DECA 2020 Virtual Case Simulation Competition Winners
Nearly 100 Collegiate DECA members participated in the Collegiate DECA Virtual Case Simulation competition, sponsored by long-time DECA partner, Knowledge Matters. Congratulations to the top three winners!
2020-2021 DECA Virtual Business Challenge Round 1 ICDC Qualifiers
DECA congratulates finalist teams in the first round of the 2020-2021 Virtual Business Challenge (VBC). They have earned the opportunity to compete at the DECA International Career Development Conference (ICDC) this spring.
Helping the Community in a Time of Need
Even with everything thrown our way in 2020, DECA's emerging leaders still find ways to support our communities!
Watch Now: Executive Mentor Roundtable on De-stressing
Check out DECA’s Executive Mentor Roundtable on “De-stressing." Two executives share how stress—good and bad—plays a role in their everyday lives and offer tips and tricks to help you manage your stress in your personal and professional life.
5 Gears for a Healthy Lifestyle
Let's face it: being an emerging leader is not easy! We’re supposed to get good grades, be involved in our community, excel in extracurriculars and gain job experience. So, how can we manage it all? Read on the learn about the Five Gears!
DECA Direct Magazine: De-stress
Between school, volunteering, extracurricular activities and DECA, there’s never a shortage of things to do! Learn how to hit pause, slow down and discover the best ways to manage your stress.
