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Chapter Strategy

Celebrating Spooky Season: DECA Style

Oct 1, 2023

Autumn vibes are officially in the air, which means it is time for some Halloween-themed chapter events! Here are some scary good tricks to treat your chapter this Halloween.

Chapter Strategy

Canva Craftsmanship: Elevate Your DECA Designs

Oct 1, 2023

Canva has become an essential companion for many seeking to enhance their digital presence and pursuits. Dive into the realm of creativity and impact with these 5 ways to use Canva for your DECA designs!

Conferences

Build your Brand at The Ultimate DECA Power Trip

Oct 1, 2023

The Ultimate DECA Power Trip in Austin, Texas, is just around the corner. Now is the time to build your brand and boost your networking skills!

Chapter Strategy

Aligning Fundraising with Your Community’s Events

Oct 1, 2023

Aligning fundraising with your community's events can be a strategic way to raise funds while fostering a sense of togetherness and support among community members. Here are some steps to align fundraising with your community’s events effectively.

Case Study of the Week

Case Study of the Week: Preventing Identity Theft

Sep 25, 2023

Step into the role of a financial resource consultant. Your young client is nervous about identity theft and has asked you how identity thieves obtain personal information to steal identities, actions the client can take to protect their personal information and steps to take to safely manage finances using mobile technology.

College Success

Scholarship Applications 101

Sep 18, 2023

As you begin your scholarship profile and applications, it’s important to remember application requirements, important information and tips for submissions. Scholarships are due January 12, 2024!

Case Study of the Week

Case Study of the Week: Risks vs Benefits of Drive-thrus

Sep 18, 2023

Step into the role of the director of operations for Shake-A-Palooza, a chain of quick service restaurants. The president of Shake-A-Palooza wants to understand how adding drive-thrus to the 20 new locations could benefit the location, sales and the customers.

Compete

Top 5 Tips for Prepared Events

Sep 15, 2023

DECA's prepared events require a written project and a prepared presentation, and some require participants to take a career cluster exam. As you begin working on your prepared event for the year, check out these five tips to help you throughout the process!

Compete

2023-2024 District-Level Competitive Event Instructional Areas Announced

Sep 14, 2023

Get ready for competition season! Each year DECA provides the primary instructional area(s) assessed in each of the district-level scenarios to help advisors and members prepare for district competitions more effectively.

Case Study of the Week

Case Study of the Week: Successful Channels for Size Inclusion

Sep 11, 2023

Step into the role of the merchandising manager for Hot Shot, an apparel chain that targets Gen Z and young Millennial females. The vice president wants you to choose a distribution plan for a new product line.

Chapter Strategy

The Women's World Cup: How Growth Stems from Consistency

Sep 5, 2023

This article highlights the history and growth of both the Women’s World Cup tournament and the High School Division of DECA to show how growth stems from consistency.

Case Study of the Week

Case Study of the Week: Should C-Suite Be on Social Media?

Sep 4, 2023

Step into the role of the director of human resources at the Organization of Travel Agents, an organization that educates, promotes and lobbies for travel agents across the nation. The executive director wants you to analyze whether the executive director should have a professional presence on social media.

Case Study of the Week

Case Study of the Week: Insurance Needs for Young Adults

Jan 24, 2022

You are to assume the role of a senior college student. You are meeting with a risk management advisor at an insurance organization to learn about the need for insurance, the benefits of having insurance and the consequences of not having insurance.

Case Study of the Week

Case Study of the Week: Giving Back on a Budget

Jan 17, 2022

You are to assume the role of the owner of Bellyful, a restaurant located in a city of 300,000 people. Your business partner has asked you to determine how the business can best give back to its community with limited financial resources.

Career Insights

6 Steps to Create an Integrated Marketing Campaign

Jan 15, 2022

With so much competition in the marketplace, brands need to do everything they can to stand out to their customers. An integrated marketing campaign is not only effective, but it can boost brand awareness, build loyalty, and improve revenue. Here are six tips for creating an integrated marketing campaign.

Career Insights

Advertising: Generating Ideas

Jan 15, 2022

Learn creative thinking skills through an ideation process. Explore simple, fun, creative thinking techniques designed that can be used to generate ideas for paintings, photography, films, animations, graphic design, sculptures, fabric design, fashion design, industrial design or any special creative interest.

Case Study of the Week

Case Study of the Week: The Benefits of the Farmer's Market

Jan 10, 2022

You are to assume the role of the general manager of Café on the Square, a restaurant located in the town’s main square. The owner of the restaurant has asked you to determine how the restaurant can participate in a weekly farmer’s market.

Compete

How to Handle Competitive Event Feedback Like a Pro

Jan 4, 2022

Feedback is a key element of developing as an emerging leader and entrepreneur. Use these tips to turn feedback from districts into future competitive event success.

Leadership

How to Keep Your New Year's Resolutions

Jan 3, 2022

Looking back on years past, did you keep your New Year's resolutions? Do you even remember what they were? Here are some ways to keep your New Year’s resolutions all the way through 2022.

Case Study of the Week

Case Study of the Week: Successfully Marketing to Business Travelers

Jan 3, 2022

You are to assume the role of director of marketing for Upright Business Solutions, a company that manufactures and markets specialty desks and chairs for office space. The senior vice president wants you to create a marketing plan that will promote the company’s flagship products to business travelers.

DECA News

Top Collegiate DECA Moments to Look Forward to in the New Year

Jan 1, 2022

Through DECA’s competitive event series, scholarship program and educational conferences, members will have many opportunities to maximize their success. Check out what we have in store for the months ahead!

Career Insights

Jump-Start Your Career Today

Jan 1, 2022

The demand for rental housing is growing across the United States, and with that, the need for talented, hardworking and creative people to help build strong communities. Jump-start your residential property management career today.

Case Study of the Week

Case Study of the Week: Choices in Higher Education

Dec 27, 2021

You are to assume the role of an admissions counselor working at a local four-year public university. One of your job responsibilities is to meet with high school juniors and seniors that may apply for admission and discuss not only the university, but also the overall decision to attend a post-secondary institution.

Spotlights

Utah Collegiate DECA Hosts Fall Leadership Conference

Dec 20, 2021

Utah Collegiate DECA members attended their association's annual Fall Leadership Conference in November. Here are three key takeaways that members gained by participating.

Most Recent Articles

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Chapter Strategy

10 Ideas for Collegiate DECA Freshman Recruitment

Sep 1, 2020

Collegiate DECA offers incredible opportunities for members, and every year dedicated officers aim to increase membership. However, it can be a struggle to think of new, creative ways to recruit new students. To help, explore these ten great ways to increase membership.

Chapter Strategy

How to Raise Your Membership to the #NextLevel

Aug 18, 2020

As we enter a new year, it's time to get excited about membership recruitment! We know this year is going to look different, so here are some tips for taking your recruitment efforts to the #NextLevel!

Chapter Strategy

Watch Now: The 2020-2021 Collegiate DECA #NextLevel Membership Video

Aug 11, 2020

This is not just another year. This is the year we push our limits and set our sights higher than ever before. No matter what your dreams and goals for the future, propel yourself to the #NextLevel with Collegiate DECA.

Chapter Strategy

Watch Now: The 2020-2021 #NextLevel Membership Video

Aug 11, 2020

This is not just another year. This is the year we push our limits and set our sights higher than ever before. No matter what your dreams and goals for the future, propel yourself to the #NextLevel with DECA.

Career Insights

Establishing Your Target Market

Aug 11, 2020

The target market of your business is your ideal customer based on the product or services you are offering. Depending on the business, there may be more than one target market but it is important to establish your primary target market. In a School-based Enterprise, it might have teachers, parents, and students as your target market.

Chapter Strategy

3 Reasons to Start a School-based Enterprise

Aug 6, 2020

Typically known as school stores, SBEs allow members to learn real-world marketing and business skills like selling, promotions and communication. Besides the personal benefits, here are three reasons to get started now!

Career Insights

5 Tips to Take Your LinkedIn to the Next Level

Aug 5, 2020

Are you new to the LinkedIn life, or maybe you're a highly experienced user? Either way, you can never know too many tips and tricks to guide you along the way. Read on for five tips that will help you make the most out of your experience and take your LinkedIn profile to the #NextLevel.

DECA News

DECA Inc. Stands Against Racism in All Forms

Jun 12, 2020

We stand in solidarity with the Black communities – our members, alumni, partners and employees – in the fight against systemic racism and injustice.

Chapter Strategy

Leadership Team Building Ideas

Jun 3, 2020

While social distancing, it can be difficult to connect with the members of your leadership team. However, it is vital to continue being productive and connected. We want all teams to have an extra strong start to the next school year in order to make up for lost activities and events. Below are my top five tips to keep the DECA spirit alive with your leadership team!

Career Insights

4 Tips for Summer Job and Internship Success

Jun 3, 2020

For many students, finding a summer job, career-defining internship or even a well-paid career can be challenging, and the current job market does not make it any easier. Additionally, some students are enduring the nightmare of having their internship or a job offer revoked, while others are shifting to working remotely.

Chapter Strategy

Using Zoom to Unlock New Learning Opportunities

Jun 1, 2020

It’s safe to say that 2020 has thrown just about everyone for a loop. Like many educators, Sharon Cutler, a 15-year DECA chapter advisor and teacher at Marjory Stoneman Douglas High School in Parkland, FL, has been looking for unique ways to engage her students through distance learning.

Career Insights

Mastering Virtual Interviews

May 26, 2020

A hiring manager emails to tell you they'd like you to interview for your dream position -- virtually. Now what? Watch this video to help you master your next virtual interview.