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Increase Sales and Cultivate Customers with a Successful Marketing Campaign
In today's fast-paced and highly competitive business landscape, a successful marketing campaign can boost brand awareness, generate leads, increase sales and cultivate a loyal customer base. However, achieving such success requires careful planning, strategic thinking and a deep understanding of your target audience.
Watch the #DECAICDC 2024 Promo Video
Experience the difference at the biggest DECA event of the year – DECA's International Career Development Conference hosted in Anaheim, California, on April 27-30, 2024.
Case Study of the Week: How to Bring Tourists to Cats?
Step into the role of director of marketing for Prairie Town Cat Sanctuary. The executive director wants you to determine how to integrate better customer service practices to increase the number of daily visitors.
Watch Now: DECA's 2023-2024 Membership Video
Get ready to Experience DECA! Check out DECA's 2023-2024 membership video to help your chapter show why the DECA experience is one of a kind during recruitment.
Case Study of the Week: Digital Deals to Gain New Customers
Step into the role of director of client relations for Digideals. The president wants you to choose one or two business types and then create a marketing plan that will be presented to the businesses to persuade them to partner with Digideals.
DECA Talks: Success Is Impossible Without Failure
Success and fulfillment are not straight lines. Success is impossible without failure. Isaac will show you that regardless of where you are in this organization and no matter how you define success, DECA can start you on your life’s ultimate power trip.
A Glance Into Your 2023-2024 DECA Experience
As we get ready to head back to school, keep in mind these DECA dates so you can have benchmarks to look forward to and begin to plan your path toward DECA ICDC 2024!
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Starting The Year Off RIGHT: SBE Edition
The start of each new school year means new classes, new friends and even a new competitive event! However, it is back to business with your school-based enterprise, so here are five ways to ensure a successful year on the RIGHT track.
Kickstarting Success: Planning Your First Chapter Meeting
Kickstart your DECA journey with an engaging and impactful chapter meeting as the new school year begins. Discover how a well-structured and engaging meeting sets the tone for a successful year of growth, learning and collaboration.
2023-2024 SBE Chapter Certification Guidelines Available Now
The SBE chapter certification guidelines and competition guidelines for the 2023-2024 school year are now available.
Level Up Your Content Creation Experience with Content Calendars
Creating and using a content calendar will prepare your chapter for success and leave you feeling less stressed during the school year. In this article, learn what a content calendar is and dive into the five steps on how to use it for a better content-creation experience this year!
Preparing for a Successful School Year
To ensure a successful and fulfilling year, members need to start off on the right foot and make the most of their time. Prepare for the school year with clear goals, improved skills and an edge in DECA competitions.
Case Study of the Week: Maintaining Customer Service During Peak Times
You are the general manager of Waterfront Inn, a hotel property located in a popular beach town. The owner of the Waterfront Inn is concerned about the overwhelming nature of guest check-in.
Case Study of the Week: Adding an Iconic Brand to the Product Mix
You are to assume the role of the director of merchandising and branding for Memorial, a retail apparel chain with over 2,000 physical store locations. The senior vice president is considering partnering with a widely-known and iconic company, but wants you to first analyze the effect it would have on Memorial's product management.
Tips for Executive Officer Candidacy
Running for Collegiate DECA Executive Office can be an intimidating task. Here are a few tips to ensure your campaign is successful.
Meet 4 DECA Alumni Who Have Maximized their Momentum
Over its more than 75-year history, DECA has prepared more than ten million members for college and career success. Here's how DECA shaped the career paths of four alumni and advice they wish to share with current members.
Alumni Spotlight: Ramkishore Annachi
Ramki served as DECA’s Southern Region Vice President for the 2020-2021 academic year. He was an avid competitor from North Carolina who was fortunate to have the opportunity to serve at the chapter, association and executive levels of leadership.
Alumni Spotlight: Mackenzie Perez
DECA prepares emerging leaders and entrepreneurs to be college and career-ready, but what does that mean? I had the opportunity to meet with alumna Mackenzie Perez and discuss how DECA prepared her for college success.
Case Study of the Week: Clarifying Transactions for an Office Supply Company
You are to assume the role of the controller at Office Supplies Company. The vice president of the company wants you to clarify transactions.
Helping Students Find Hope and Discover a Successful Path Forward
Every day, teachers work tirelessly to encourage students who mention feeling disconnected from school or don’t find the curriculum materials useful or relevant. Schools are aiming to address this by providing students with more experiences to engage in real-world applications that help them tie their interests and skills to rewarding careers.
3 Tips to Conquer Competitive Event Exam Anxiety
Do you get nervous before taking an exam? With these three easy methods, you will be able to overcome your test anxiety and stroll into your classroom or competitive event feeling confident that you will ace that test!
Positioning for the Future: DECA's 2020-2021 Impact
As nearly everyone has proclaimed, 2020-2021 was a year unlike any other. While it significantly changed the member experience, it was also a period of significant innovation that would position our organization even better for the future.
Valentines Day... But Make it DECA Style
The season of love has arrived! February is the month to cherish your loved ones and let them know how much you appreciate them. Here are three ways to celebrate Valentine’s Day with your DECA chapter!
Case Study of the Week: To Tell or Not To Tell
You are the director of human resources and director of customer relations for Soundwave Company Bakery, a regional chain of coffee shops with twenty-five locations. Soundwave Company Bakery provides the communities it serves with coffees, teas, muffins, scones, croissants and other beverages and freshly baked treats.
Most Recent Articles
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How to Combat “Senioritis”
We all know the feeling. It’s the second semester, you’ve already been accepted to your dream school or landed the perfect job and you’re starting to feel your motivation decline. Don’t worry, it happens to the best of us! Here are a few tips that you can use to combat “senioritis” this year so you can finish strong.
2019-2020 IMPACT Program Winners Announced
The 2019-2020 IMPACT Program awards were announced on April's #OneDECA call!
7 Ways to Perfect your Instagram
Social media is a huge part of forming a brand. Whether it be a product or personal branding, an effective social media account can draw much-needed attention to what you promote. Follow the tips below to create an amazing Instagram page!
Rocking Out for Competitive Success
UT Austin's Collegiate DECA chapter officers organized a case study competition prep meeting. The officers chose an Austin original for the case study content: Austin City Limits!
Giving and Receiving Feedback
Perhaps one of the hardest professional skills to develop is giving and receiving feedback. However, once you begin to give and receive feedback in a positive matter, you will become a leader worth following.
5 Brainstorming Techniques to Produce Your Next Winning Idea
Whether you’re writing a paper, creating a project or preparing for a role-play, generating ideas is often the toughest part. Read below for different techniques you can adapt to come up with your next great idea!
DECA Announces the 2020-2021 Theme: Next Level
If there’s one thing that’s true about DECA members, it’s our ability to surprise you. Just when you think you’ve seen it all, we find a way to break through to the NEXT LEVEL.
Congratulations to the 2020-2021 Marriott Foundation Curriculum Grant Recipients
Congratulations to the chapters selected to receive the VBC-DECA Hotel Challenge Curriculum Grant provided by the J. Willard & Alice S. Marriott Foundation. The curriculum grant will begin with the 2020-2021 school year and will continue for three years.
The Making of Collegiate DECA's Individual and Team Case Studies
The Individual and Team Case Studies involve real-world industry trends that present a challenge for competitors to solve. The case study scenarios are derived from input from National Advisory Board partners, industry associations and trade journals. Read on for an inside look at how they are created.
A Week of Joy for a Lifetime of Hope
Detroit Catholic Central DECA is thrilled to have raised $18,065 - the most in the nation - benefitting the Muscular Dystrophy Association (MDA), granting a week of joy to so many children.
3 Books to Boost Your Leadership
Many correlations have been drawn between those who read and those who lead. Here are three of my favorite leadership-oriented books to help occupy your time.
