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5 Secrets to Social Media with John Champe DECA
John Champe DECA’s social media presence is skyrocketing, with Instagram engagement up over 1200%. Here’s how consistent, high-quality, student-focused content keeps our rapidly growing chapter connected and thriving.
The 2026-27 High School Division Executive Officer Candidate Guide is Now Available
Do you have what it takes to serve as a DECA Executive Officer? Download this year's High School Division Executive Officer Candidate Guide.
Advisor Best Practice Spotlight of the Week: Olivia Fluharty
West Brunswick High School DECA advisor Olivia Fluharty blended student involvement, community engagement and brand partnership through their successful DECA x Chick-fil-A Bingo Night.
Stage Presence in Business: Turning Public Speaking into a Competitive Edge
Public speaking isn’t just a performance skill — it’s a professional advantage. In DECA, where ideas are evaluated on clarity, confidence and delivery, the way you communicate can be just as important as what you communicate.
Bringing Warmth to Winter: Blacksburg DECA’s “Home for the Holidays” Project
Blacksburg DECA continues its heartfelt tradition of giving back through “Home for the Holidays,” an annual community service project that provides meals for local elementary students in need during winter break.
In-DECA-tors of Success: How to Nail Your PI's
Performance Indicators are the guiding principles that competitors must answer in their role-play. Discover how to effectively incorporate them into your role-play using a familiar acronym: D.E.C.A.
Exclusive Travel Discounts for DECA Members
DECA has arranged special airfare considerations for those attending DECA conferences in 2026. Check out special deals and discounts.
Case Study of the Week: Last Call For Mozzarella Sticks
Step into the role of the general manager of Paisley Town, a family restaurant located in a city of 150,000 people. The owner wants you to determine how to sell excessive inventory before expiration.
Myers Park DECA: Community Service Chapter Campaign
Myers Park DECA’s “Shine a Light, Share the Fight” campaign partnered with Claire’s Army to raise awareness and funds for pediatric cancer through school-wide events engaging 145 members and the Charlotte community!
The Hidden Value of Power Trip: The People You Meet
The Ultimate DECA Power Trip's greatest value is the people you meet. By staying connected after the event, those introductions can grow into lasting friendships, mentorships and opportunities that continue long after the weekend is over.
Syosset DECA's First Experience at the Ultimate DECA Power Trip
Experiencing the Ultimate DECA Power Trip for the first time, Syosset DECA gained transformative skills, nationwide connections and a bold vision for the chapter’s future.
Blooming into the Holiday Season: Nurturing Your Mind When the World Gets Busy
Feeling overwhelmed this holiday season? Discover how to bloom amid the chaos, lift your mood and nurture your mind with simple, powerful tips to stay calm, connected and energized when the world feels too busy.
Collegiate DECA's Newest Member: Indy 500 Winner Alex Palou
On September 10th, Butler University DECA hosted a landmark event on campus: it welcomed 2025 Indy 500 champion and four-time IndyCar Series titleholder Alex Palou as he became a professional chapter member.
DECA Duck Takes Flight at Smithville High School
Smithville High School’s DECA chapter has a new mascot, DECA Duck. What started as just a blue rubber ducky idea has become a school spirit sensation at DECA events and recruiting activities.
IBM SkillsBuild to Launch 8-Part Webinar Series on AI for Educators
Starting September 25th, IBM SkillsBuild is launching an incredible 8-part webinar series designed specifically for educators ready to be enabled and become force multipliers.
Major Keys: Unlocking College Success with a DECA Mindset
Success doesn’t come from luck; it comes from preparation, strategy, mindset and staying true to yourself. For many, college feels like the biggest stage of their life. But in reality, it’s actually not all that different from being a DECA member.
Would Taylor Swift’s Marketing Score Well on a DECA Rubric?
Taylor Swift has clearly conquered the music industry, but what if she stepped into the world of DECA competition? Let’s look at how she would perform in each section of the Principles of Marketing Event.
Apply to Join the Engage Content Creation Team
Are you attending Collegiate DECA Engage in Tampa, Florida, this year? Well, we have the perfect opportunity for you. Apply to join the Engage Content Creation Team!
Case Study of the Week: How to Protect a Mobile Bank Account From Identity Theft
Step into the role of a financial advisor at First Bank. A customer wants to open a mobile banking account to pay more bills online but is worried about identity theft and has asked for your help.
Filling The GAP: The Secret Behind Katseye's Viral Marketing
GAP’s recent marketing project shows that authentic brand representation, positive customer connections and creative engagement can be the key to marketing magic. Here's what the campaign teaches us about successful marketing.
Call Her DECA: Why Podcasts are the Next Big IT Girl
There is a new IT girl in town, and she is in your earbuds. Like DECA prepares emerging leaders and entrepreneurs, podcasts prepare a new generation of thinkers, doers and dreamers who are ready to take the mic.
Navigating DECA's Competitive Events Page
Choosing the right event can be overwhelming. Check out this directional guide on how to use the DECA Competitive Events page to assist you in making your decision!
Inside the Marketing of the Summer's Biggest Films
Behind every billion-dollar blockbuster film is a creative team of entertainment marketers who are pulling strings to rewrite the rules of entertainment. Check out the best entertainment marketing wins from this past summer.
Case Study of the Week: Marketing to a Younger Demographic
Step into the role of a marketing specialist for Station Hardware, a retailer specializing in home improvement products. The director of marketing wants you to create a marketing plan that will introduce the brand to a new demographic.
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Getting that ‘A’ for any College Paper
Writing is one of the most important skills you’ll learn during your college career. You’ll write research papers, essays, short answers and so much more. Proper grammar, diverse sentence structures and organized paragraphs are vital to your success and will excel at the University of Wyoming College of Business.
Case Study of the Week: Should Hospitality Services Be Open To The Public?
You are to assume the role of general manager at The Lodge at Creek City. The owner of the property wants to offer pool memberships to community members and wants you to determine the terms of the memberships that will not negatively affect guests.
The Profit’s Marcus Lemonis to Keynote #DECAICDC
DECA is pleased to announce Marcus Lemonis will deliver the keynote in an interview format during the 2021 DECA Virtual International Career Development Conference.
Case Study of the Week: Deliver Rootville Wants Food Time to Go Local
You are to assume the role of the owner of Deliver Rootville, a small business that provides delivery services to the community of Rootville. You will be meeting with the owner of an independent grocery store to propose an exclusive business relationship.
Is It Time to Get Out of Your Comfort Zone?
Choosing which school to attend can be a complex decision, full of tough choices. Will you stay close to home, or study abroad? Stick with your friends, or forge your own path?
Broaden Your Perspectives Abroad
Do you find yourself daydreaming in class about taking a long vacation? Study abroad is a unique opportunity offered to hundreds of thousands of university students annually, allowing them to travel to another country while still earning credits towards their degree.
Welcome to the Reimagined DECA Direct Online
The new DECA Direct Online is everything you want and everything you need – all in one place!
Celebrate the Good Times
Being a leader, it is natural to constantly be on-the-go finding new ways to innovate and new goals to accomplish. However, it is still important to recognize and reward yourself and those around you. It’s important to celebrate!
The College Application Portfolio: Brand "Me"
It's your senior year and you’ve sorted through dozens of emails, mounds of catalogs and texts. You’ve identified one college or university as the launching pad for your career in marketing communications, but how will you land a coveted position in their next freshman class?
Summer of Success
Summer jobs and internships are the perfect way to build your professional experience and put your networking skills to use. Check out our top tips to help you make the most of your summer gig and deliver a next level performance from day one!
Tips from the Pros: Career Advice from Former DECA Executive Officers
We caught up with some of DECA's former Executive Officers and asked them to share their top piece of advice for DECA members to succeed in their future careers. Here’s what they had to say.
Does It Matter?
Whether you are in high school, undergraduate studies or graduate school, it’s important to put your best foot forward and focus on your academic career.
