Videos
Filter by division:

Traits of Successful Entrepreneurs
Successful entrepreneurs are self-aware individuals who cultivate these traits, allowing them to navigate the challenges and uncertainties of the entrepreneurial journey with resilience and determination.

Using Generative AI to Power Student Entrepreneurship
This article provides an overview of how Generative AI technologies like ChatGPT can be leveraged by student entrepreneurs while offering a balanced guide for navigating the entrepreneurial landscape with AI.

Case Study of the Week: Increasing Sales by Adding New Services
Step into the role of the general manager at Madison Foods, a local grocery store in a city with 50,000 people. The owner of the store wants you to determine a new service to offer that will lead to increased sales.

From DECA Advisor to Chick-fil-A Owner-Operator
Vince Merrell found ways to encourage youth throughout his career as a DECA advisor and a Chick-fil-A Owner-Operator in Las Vegas, Nevada. In this article, discover how Merrell's path to Chick-fil-A was surprising and unexpected.

Case Study of the Week: Creating an Employee Volunteer Program
Step into the role of the director of human resources for Platter Group, a large global media, marketing and corporate communications company. The president of Platter Group has asked you to create an employee volunteer program.

Giving Back to DECA
I recently had the privilege of attending the MO DECA Fall Leadership Conference. This experience was particularly special as it allowed me to impart valuable knowledge in various domains critical for their future success.

Cracking the Code on Black Friday Marketing Strategies
One of the biggest holiday sales is coming up, but what makes it such a big event and even an American tradition? The key is all in how it’s marketed. Explore some of the top marketing strategies for Black Friday and explore how you can apply them to your brand.

Entrepreneurship Advice From DECA Members
Entrepreneurship is a lifelong goal for some people, and DECA members work to tackle that and make their dreams a reality. Look at what some members are doing to reach their goals!

Maximize Your Black Friday Shopping Experience
Black Friday has come a long way since its early days. What started as a one-day event has now become a week-long shopping extravaganza and the growth of e-commerce has revolutionized Black Friday shopping.

Workplace Skills for Success
Unlock your path to success in the dynamic job market by discovering 7 emerging workplace skills you need to stay ahead of the competition. This article guides you to becoming the ideal candidate in a rapidly evolving professional landscape.

Chapter Campaigns: Ideas for Involvement
Are you and your chapter looking at ways to develop your program of leadership and gain recognition during the best month of the year, DECA Month? Check out this article to learn about all five of DECA’s Chapter Campaigns and ideas for submission.

Represent the DECA Blue: What Does Your Blazer Mean to You?
DECA Blazers don't just represent us during events; they collect our stories and are a big part of our DECA experience. Find out how much they mean to our members by hearing their stories in this article!

Turn Your Business Idea Into a Reality
So, you’ve got an idea for a business. What next? Whether you want to start a technology company or a restaurant, there are 5 practical steps you can take to bring your idea to life and figure out the next steps.

Building Deep Customer Empathy to Solve Any Problem
Deep Customer Empathy creates shared understanding, insights and motivation to improve the lives of our customers. How do we gain this empathy? By observing people, their behaviors, patterns and environment first-hand, with a keen eye to their pain points and barriers to achieving their goal.

Opportunities that Arose from the COVID-19 Pandemic
Out of the box, creative thinking arose because of COVID. For the live events industry and specifically for EDGE, it meant shifting to remote filming kits and establishing health and safety protocols. It strengthened our client relationships and our team’s cohesiveness.

DECA and Piper Sandler Complete 44th Semi-Annual Survey of 14,500 U.S. Teens
DECA and Piper Sandler completed the 44th semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences from more than 14,500 teens across the U.S. with an average age of 15.8 years.
.png)
How to Get The Edge on Member Engagement
As an organization, we want to make sure that all our members are constantly engaged in what is going on inside the world of DECA. Keeping engagement up, especially into DECA Month, is highly important to keep our members involved and engaged within the amazing organization that we’re all part of today.

4 Videos to Help Discover What Kind of Work You Want to Do
Need help deciding on a potential career path or college major? Check out these helpful videos with concrete steps and reflection questions to help you discover what kind of work you want to do.

A Look Back on Collegiate DECA Engage in Atlanta
200 Collegiate DECA members attended the 2022 Engage Conference in Atlanta, GA on November 3-5, 2022.

Case Study of the Week: Rewarding Customers While Increasing Sales
Step into the role of promotional director for Premiere Purchase, a consumer electronics retailer. The senior vice president has asked you to plan a special event exclusively for top-tier Premiere Points members that will result in an increase in sales.
.png)
Non-Traditional SBE's: Unique Locations
School-based enterprises usually emerge in response to an identified need in the marketplace for a particular product or service. These two gold-certified, non-traditional SBEs are switching things up by providing their schools access to unique learning locations.

You Nailed the Final Interview... Now What?
You’ve received a job offer and now it’s time to discuss salary. Don’t skip the important step of negotiating for your best compensation package or you may be getting paid less than you’re worth!

SCCC DECA Brings Joy to Local Nursing Homes
For Halloween, Saline County Career Center DECA held an event for members dedicated to decorating pumpkins for local nursing home residents in a community service activity.

Small Businesses and the Costs of Hyper-Personalization
What does hyper-personalization mean for small businesses with limited resources to invest in AI-powered hyper-personalization technologies? MBA Research helps us explore this year's Business Operations Research competitive events topic.
Most Recent Articles
View All Articles
Case Study of the Week: Dealing with Angry Parents
Step into the role of the recreation manager for Grant City Parks & Recreation, an organization run by the city. The director of youth sports wants you to address the ongoing issue of hostile parents at youth sporting events run by the organization.

Celebrate DECA Month this November
#DECAMonth is the ultimate celebration of all things DECA. From recalling your favorite DECA memories and completing chapter campaigns, to attending events and sharing your DECA story, November is all about the many reasons you love being a DECA member.

The 2024-2025 DECA SBE Individual Certification Exam Is Now Available
Members can achieve SBE individual certification through the successful completion of an online exam. This is a great opportunity for DECA members to add an additional level of recognition for their mastery of small business management instructional areas.

How to Use DECA Involvement to Strengthen Your Scholarship Applications
DECA enhances your chances of success with scholarship applications. Regardless of the type of scholarship you're applying for, capitalizing on your DECA experience will allow you to showcase that you are a well-rounded student.

Adobe + DECA Unlock Creative Career Pathways for Next-generation Talent
Through the partnership with Adobe, DECA members will learn creative and AI skills that will help them get ahead, and stay ahead, in today's job market. Adobe's new initiative helps DECA members build a competitive resume and learn the skills they need.

Major Moves: Unlocking Your Ideal College Fit
Choosing a college might feel like a big task, but don't worry – you're in the right place! The first step to finding a college that feels like home is knowing your options. Check out this article to find the type of college that helps you achieve your goals.

Navigating the College Application Process
The application journey starts well before you submit your application. As you explore where you would like to attend, be sure to ask yourself if the school you are focusing on feels right. If it does, take these tips as small guides to help you succeed.

Collegiate DECA Chapter Leadership Guidebook
The newly updated Collegiate DECA Chapter Leadership Guide is your "one-stop shop" for important resources and year-round information to help you Be The One in your chapter this year.

Case Study of the Week: Helping a Small Business Owner with Financial Planning
Step into the role of a recently hired financial planner for About Us Microspect Photo Designs, a new small family owned business that is a retailer and manufacturer. The owner would like you to weigh in on financial planning for the business.

DECA and Piper Sandler Complete 48th Semi-Annual Survey
DECA and Piper Sandler completed the 48th semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences among more than 13.5K teens across the U.S., with an average age of 15.8.

Meet the #BeTheOne Social Media Team
The DECA Inc. Communications team is excited to announce the 2024-2025 #BeTheOne Social Media Team! Team members will help grow the DECA brand by showcasing their one-of-a-kind DECA experience through TikTok Videos and Instagram Reels.

Your Guide to Minneapolis During Collegiate DECA Engage
Discover the beauty of the city close to nature, full of heritage and award-winning restaurants, and rich with art and museums. Minneapolis is a walkable, cultural hub part of a rich and diverse area known as the Twin Cities.