Using Generative AI to Power Student Entrepreneurship

Nov 13, 2023

Contributed by Dr. David Townsend, Schulze Distinguished Professor of Entrepreneurship, Academic Director, Apex Center for Entrepreneurs & Laura Townsend, Director of Innovative Partnerships, Virginia Tech Corporate Research Center, Board Member, DECA National Advisory Board, Adjunct Faculty in Entrepreneurial Leadership  | Virginia Tech University, Pamplin College of Business, Department of Management.

Artificial Intelligence (AI) is changing how businesses work, creating many exciting opportunities for student entrepreneurs. With tools like OpenAI's ChatGPT, you can find new ways to grow and connect with your customers. In this article, we will explore what these tools can do, see how they can help entrepreneurs and learn about some of the challenges they might bring.

Background on Generative AI Tools

Generative AI is a type of AI that can create new things—like text, pictures or music—by learning from lots of examples. It's like teaching a computer to be creative! One of the most powerful new tools is GPT-4, which powers ChatGPT+. It's really good at understanding and generating text, images and other output that resembles human-quality work.

Businesses are using these tools to do all sorts of amazing things, from making realistic images to writing articles and creating music. And the best part? These tools are becoming easier and easier for everyone to use, including small businesses and startups.

Here are a few ways student entrepreneurs can leverage the power of these technologies in their startup work:

Content Creation and Marketing

Effective communication and brand presence are paramount in the fast-paced world of entrepreneurship. You can leverage Generative AI to revolutionize how content is created and marketed. Envision a project where you develop a tool that utilizes AI to generate persuasive and engaging articles, social media posts or advertisements tailored to a specific target audience. This tool could analyze market trends and consumer behavior to suggest content strategies that increase customer engagement and loyalty. By integrating this AI-driven approach, you can help small businesses enhance their digital footprint, attract new customers and maintain a strong connection with their existing clientele.

Customer Support

Generative AI has the potential to transform customer service, providing instant and accurate responses to customer inquiries. You can work on a project to design and implement chatbots or virtual assistants with Generative AI powers. These virtual assistants could be programmed to understand and respond to various customer queries, ensuring quick resolution of issues and an overall enhanced customer experience. Over time, as these AI tools interact with more customers, they learn and adapt, becoming even more efficient in handling support queries. This not only leads to happier customers but also significantly reduces the workload on human customer support teams.

Getting Things Done Faster

Efficiency is key in entrepreneurship, and Generative AI can play a crucial role in automating tedious and time-consuming tasks. You can embark on a project to create AI-driven tools that assist entrepreneurs in managing their daily workflows. These tools could range from intelligent email organizers to automated report generators. Automating these repetitive tasks allows business owners to focus on more strategic and creative aspects of their ventures, driving innovation and growth.

Creating Cool Products

Generative AI opens up a world of possibilities for product innovation and design. You can take on projects exploring how AI can assist in creating unique and trendy products. For example, they could develop an AI tool that suggests new fashion designs based on current trends or create a software assistant that helps streamline the coding process for app development. These AI-driven solutions aid in the creative process and significantly reduce the time and resources required to bring new products to market.

By engaging in these practical and creative projects, you can gain hands-on experience with Generative AI technologies, learning how to apply them in real-world entrepreneurial scenarios. This not only enhances your technical skills but also fosters a mindset of innovation and problem-solving, essential qualities for any aspiring entrepreneur.

Be Aware of the Challenges of Using Generative AI

Although Generative AI tools provide powerful new tools to empower student entrepreneurship, you should be aware of a few concerns and challenges associated with these tools as you use them in your work.

Ethical Use

One of the trade-offs linked to the creativity of these tools is that Generative AI tools like ChatGPT can sometimes ‘hallucinate’ false or misleading information. Using AI ethically means thinking carefully about how it might affect people and ensuring it's used fairly and positively.

Keeping Data Safe

Using AI often involves handling a lot of data, and keeping that data safe and private is super important. When working with customer data, it is important that you are careful about how you store, manage and use private data. Don’t post personal or private information on these sites without the expressed permission of your customers or clients.

Not Relying Too Much on AI

AI is powerful, but it’s not perfect. Businesses need to find the right balance between using AI and keeping the human touch. A human perspective is sometimes needed, especially when dealing with unexpected situations or making big decisions. Generative AI technologies are amazing tools, but it is important for you to maintain close supervision of all of the work these systems are doing for you. Ultimately, what you create as an entrepreneur is your responsibility.

Learning and Costs

Getting started with AI can be tricky and might require learning new skills or bringing in experts. Plus, it can be expensive. So, businesses need to think carefully about whether the benefits of using AI are worth the costs and effort involved.

Understanding the Rules

As more businesses start using AI to create content, there are new questions about copyright and who owns the work AI helps create. Staying informed and following the rules is important for businesses using AI. There are many ways these tools can be misused that might cause direct harm to your startup or others if you don’t understand the rules for the fair use of copyrighted materials. When in doubt, discuss these questions with a trusted mentor, advisor or legal expert to help you make important decisions.


Generative AI tools like ChatGPT offer amazing possibilities for student startups. They can help create content, support customers, save time and develop new product ideas. By thinking carefully about the opportunities and challenges and taking the right steps to get started, student entrepreneurs can make the most of what AI has to offer. It’s an exciting time to be in business, and AI is a big part of that adventure!


Virginia Tech Innovate

The mission of the Entrepreneurship, Innovation & Technology Program in the Pamplin College of Business at Virginia Tech is to inspire, equip and empower the next generation of entrepreneurial leaders through the creation, growth and transformative impact of technology-enriched entrepreneurial ventures.

Discussion Questions

  • 1
  • 2
  • 3
  • 4

Classroom Connection

Career CLuster:


Instructional Area(s):


Performance Indicators:

No items found.