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Case Study of the Week: How to Bring Tourists to Cats?
Step into the role of director of marketing for Prairie Town Cat Sanctuary. The executive director wants you to determine how to integrate better customer service practices to increase the number of daily visitors.
Watch Now: DECA's 2023-2024 Membership Video
Get ready to Experience DECA! Check out DECA's 2023-2024 membership video to help your chapter show why the DECA experience is one of a kind during recruitment.
Case Study of the Week: Digital Deals to Gain New Customers
Step into the role of director of client relations for Digideals. The president wants you to choose one or two business types and then create a marketing plan that will be presented to the businesses to persuade them to partner with Digideals.
DECA Talks: Success Is Impossible Without Failure
Success and fulfillment are not straight lines. Success is impossible without failure. Isaac will show you that regardless of where you are in this organization and no matter how you define success, DECA can start you on your life’s ultimate power trip.
A Glance Into Your 2023-2024 DECA Experience
As we get ready to head back to school, keep in mind these DECA dates so you can have benchmarks to look forward to and begin to plan your path toward DECA ICDC 2024!
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Starting The Year Off RIGHT: SBE Edition
The start of each new school year means new classes, new friends and even a new competitive event! However, it is back to business with your school-based enterprise, so here are five ways to ensure a successful year on the RIGHT track.
Kickstarting Success: Planning Your First Chapter Meeting
Kickstart your DECA journey with an engaging and impactful chapter meeting as the new school year begins. Discover how a well-structured and engaging meeting sets the tone for a successful year of growth, learning and collaboration.
2023-2024 SBE Chapter Certification Guidelines Available Now
The SBE chapter certification guidelines and competition guidelines for the 2023-2024 school year are now available.
Level Up Your Content Creation Experience with Content Calendars
Creating and using a content calendar will prepare your chapter for success and leave you feeling less stressed during the school year. In this article, learn what a content calendar is and dive into the five steps on how to use it for a better content-creation experience this year!
Preparing for a Successful School Year
To ensure a successful and fulfilling year, members need to start off on the right foot and make the most of their time. Prepare for the school year with clear goals, improved skills and an edge in DECA competitions.
2023 Emerging Leaders Summit Recap
DECA’s 2023 Emerging Leadership Summit helped leaders network and learn crucial skills in teamwork, public speaking, etiquette and so much more. In this article, hear from leaders on their favorite parts of ELS!
Fundraising with Flair: 5 Ways to Fundraise for Your Chapter
If you are looking for new ideas to procure funds and support your chapter’s needs, this article is for you! By implementing five creative ways to fundraise with flair, your DECA chapter can raise funds while having fun and connecting with your community.
Utilizing Your Strengths and Your Weaknesses
You may be asked about your greatest strength and weakness in many job interviews. It’s easy to know what we’re good at, but how do we portray our weaknesses positively and compellingly? Use this information to help boost your interview skills!
Advice from DECA Competitive Event Judges
This April, DECA members participating in the competitive events program will appear before a volunteer judge to present on current business trends in various events and formats. In this article, hear from two of our dedicated volunteer judges as they provide insight on their experience serving the past 20+ years.
Super Bowl Commercials: Spiraling Towards the End Zone or Spiraling Out of Control
Costing an astounding $7 million for 30 seconds, Super Bowl commercials either fascinate or flop in front of over 113 million viewers. These commercials are the epitome of strategic marketing.
Case Study of the Week: Methods to Market an Inconvenient Location
Step into the role of the marketing director for Ricardo’s, a mid-priced restaurant with 10 locations. The owner of Ricardo’s has asked you to develop a marketing plan that will build a new location’s local clientele, given its unique location.
Taking Stock with Teens | Fall 2022 Insights
Edward Yruma, Managing Director and Senior Researcher, and Abbie Zvejnieks, Research Analyst, with Piper Sandler highlight insights from the most recent Gen Z research study.
UW Madison DECA's Mentorship Program
UW Madison DECA started a new mentorship program this semester, greatly benefiting both new and senior members. The program has had a lot of success as new students feel welcome paired up with a senior member.
FVTC DECA Restocks Local Food Pantry
FVTC DECA collected over 400 food items during the statewide Trick-or-Can helping restock the FVTC food pantry. The FVTC food pantry is dedicated to providing students with access to free food.
Case Study of the Week: Rich Content for Weekly Emails
Step into the role of director of marketing for Our Town Grocery, a grocery store chain with 350 locations. The senior vice president has asked you to determine content for weekly emails and how to obtain more customers’ email addresses.
Helping Our Communities
Volunteers stepped up on a rainy Sunday afternoon to drop off bags requesting nonperishable food items for the Whitewater Community Space, a nonprofit community center that provides free clothing, furniture, books, food and many other items to anyone in need.
Spread the Love with DECA Valentines
To let your #DECAbestie or #DECAcrush know how much they mean to you, DECA has created valentines for you to share with your friends on February 14.
Case Study of the Week: The Importance of Emotional Intelligence in Lending
Step into the role of a loan officer at Coopers Savings & Loan. You must explain to another loan officer the importance of emotional intelligence when helping customers apply for a loan.
The Magic of Next: 5-Word Motivation from Iconic Super Bowl Slogan
In the sports and entertainment world, it does not get any bigger than winning the Super Bowl in front of thousands in person and by millions around the world via television and radio.
Most Recent Articles
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Top Competition Mistakes You Don’t Want to Make
Let’s face it, DECA has a lot to offer, but competition is what most DECA members look forward to. Dedicated DECA members will start studying and practicing for their competitive event months in advance.
DECA Direct Magazine: Tech Trends
This issue features articles from colleges and companies exploring the topic of virtual reality technology and how it's changing the way business is done, jobs are created and consumers are shopping.
5 Ways to Spice Up Your Competition Prep Routine
The quest for DECA glass is long and daunting, and sometimes it can get pretty tedious. Here are some ideas to help spice up your normal study routine.
A How To Guide for DECA Role-plays
Whether you are an experienced competitor, or if it is your first year competing, these tips and tricks will definitely wow the judges and perhaps even win you some #DECAGlass at the International Career Development Conference.
DECA Direct Magazine: Limitless
This issue features an the #Limitless Year Quiz that you can take to find a perfectly tailored list of DECA conferences, programs, challenges and activities you can participate in this year that relate to your own career interest.
Collegiate DECA's 2016-2017 Recognition Award Winners
Congratulations to these Collegiate DECA members for owning their futures this year!
Collegiate DECA 2016-2017 Leadership Passport Program Recipients
Congratulations to these chapters and members for all their hard work! Way to #OwnYourFuture!
DECA's 2017 Advocacy Campaign Recipients
Congratulations to the following chapters that earned recognition in the DECA Advocacy Campaign.
DECA Scholarship Recipients 2016-2017
Recipients who will be present at the 2017 #DECAICDC in Anaheim, Calif., will be recognized on stage.
Collegiate DECA Scholarship Recipients 2016-2017
Collegiate DECA scholarship recipients present at the 2017 #CDECAICDC in will be recognized on stage.
FIDM Entrepreneur of Tomorrow Challenge 2017 Winners
DECA and FIDM would like to congratulate the top three teams in the 2016-2017 FIDM Challenge.
DECA's 2017 Emerging Leader Honor Award Recipients
This year, over 400 DECA members have been recognized for the Emerging Leader Honor Award.
