Edward Yruma, Managing Director and Senior Researcher, and Abbie Zvejnieks, Research Analyst, with Piper Sandler highlight insights from the most recent Gen Z research study conducted in Fall 2022. They describe the Gen Z consumer, their buying behavior and environmental, celebrity and media influences that affect their spending decisions. They compares their preferences for brands over the past four surveys.
Taking Stock with Teens | Fall 2022 Insights
DECA and Piper Sandler Complete 46th Semi-Annual Survey
DECA and Piper Sandler completed the 46th semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences from more than 9,100 teens across the U.S. with an average age of 15.7 years.
Free Classroom Materials for DECA Advisors
At Fidelity, we’re committed to helping educators teach high school students about money. Whether you’re a veteran teacher or new to the profession, we invite you to read this article for free resources to use in your classrooms.
The #DECAATTProject Provides Impactful Mentorship Opportunities
Through a decade-long collaboration with AT&T, the #DECAATTProject continues to prepare students for life after high school by providing AT&T mentors and college and career readiness experiences.