Tell Us What's Cool in the Spring 2023 Taking Stock with Teens Survey

February 13, 2023

survey closes on March 22, 2023

The 2022 Spring Piper Sandler Taking Stock With Teens Survey is now live and ready for you to use in your classroom! Each spring and each fall, Piper Sandler and DECA work together to conduct the bi-annual “Taking Stock With Teens” survey. The survey gauges brand preferences and spending habits among teenagers.

DECA members are the principal source for Piper’s survey, so it’s critical that all DECA members participate and share their opinions. It is also a great way for teachers and DECA advisors to engage their students in an independent applied learning activity that illustrates the importance of marketing research.

The survey closes on March 22, 2023. Please help support this important partnership by incorporating this valuable survey into your classroom teaching.

Advisors: Virtually bring a research analyst to your classroom on-demand!

In a 15-minute video presentation, Edward Yruma and Abbie Zvejnieks with Piper Sandler discuss marketing research and key findings from the most recent Gen Z research study.


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Discussion Questions

  • 1
    Define types of market segmentation that are important for market research.
  • 2
    Describe the use of technology in the marketing-information management function. What effect would this survey have if it were a pen and paper survey instead of an online document?
  • 3
    Why do you think the survey asks for specific information such as the brand of clothing or cosmetics you use?
  • 4
    What companies can use the data from this survey? How do you think they can use it?

Classroom Connection

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