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Case Study of the Week: Promoting Unique Service to Traveling Families
You are to assume the role of general manager and director of marketing for Needy Baby, a new company that rents car seats, cribs, strollers and other merchandise to travelers with children. The owner of the company has asked your team to design a promotion plan to market the new company to travelers.
Congratulations to DECA's 2021-2022 Scholarship Recipients
DECA is pleased to announce the 2021-2022 scholarship recipients. Each year, DECA and its corporate partners award over $200,000 in scholarships to DECA members. Congratulations to this year’s recipients!
Case Study of the Week: A Dilemma in the Produce Department
You are to assume the role of director of produce operations for City Foods, a regional grocery store chain with 50 locations. The vice president of merchandising has asked you to analyze a produce vendor and determine whether or not the chain should continue to sell its products.
Congratulations to the 2022 Knowledge Matters Digital Presentation Skills Challenge Winners
DECA and Knowledge Matters are excited to announce the winners of the 2022 Digital Presentation Skills Challenge.
Announcing DECA's Lead4Change 2022 Challenge Winners
DECA and Lead4Change proudly announce the winners of the 2021-2022 Lead4Change DECA Challenge! Members demonstrated their leadership skills by becoming involved in their communities and submitting a community service project.
Case Study of the Week: Value the Customer Before the Coin
You are to assume the role of district manager for Jefferson Bank, with ten branch locations in your district. The president of the bank has asked you to create a presentation for bank employees on the importance of customer relations in response to customer complaints.
DECA's 2022 Advocacy Campaign Winners Announced
February was Career and Technical Education (CTE) Month®, and many chapters worked hard to advocate in their schools, communities and to their policymakers on behalf of DECA by completing the 2022 DECA Advocacy Campaign.
Congratulations to the Top Teams in the MDA Diversity, Equity & Inclusion Challenge
DECA and MDA are excited to announce the winners of this year’s Diversity, Equity & Inclusion Challenge.
Stukent Social Media Challenge 2022 Winners Announced
Over 1,400 individuals participated in this year's Stukent Social Media Challenge. Participants tested their social media marketing skills by managing a $5,000 weekly budget in simulated ad dollars for a fictitious, global bag company.
Case Study of the Week: Mattress Company Adds to the Product Mix
You are the owner of Cloud Mattress, a company that began selling mattresses online in 2014. A venture capitalist wants you to consider adding other products to the brand.
DECA and FIDM Congratulate Winners in the Entrepreneur of Tomorrow Challenge
DECA and FIDM/Fashion Institute of Design & Merchandising are excited to announce the winners of this year’s FIDM Entrepreneur of Tomorrow Challenge.
Congratulations to DECA's 2022 Emerging Leader Honor Award Recipients
Congratulations to the 2021-2022 recipients of DECA’s Emerging Leader Honor Award!
Understanding Credit Cards
Getting a credit card can seem magical—you can buy the things you want without needing cash. But if you don’t manage them correctly, credit cards can make your money disappear.
Case Study of the Week: Funding Options for Small Businesses
Step into the role of the owner of Mobile Jewels, an online company that sells accessories for mobile phones. You were able to start the company with your savings and have used it for purchasing supplies, tools, packaging, and a lease on a small workspace.
Congratulations to DECA's 2022-2023 Scholarship Recipients
DECA is pleased to announce the 2022-2023 scholarship recipients. Each year, DECA and its corporate partners award over $200,000 in scholarships to DECA members. Congratulations to this year’s recipients!
Case Study of the Week: The Need for an Accountant
Step into the role of a staff accountant working at Financial Business Solutions, a financial service provider for businesses and organizations in the community. A potential client is meeting with you to determine if services are needed.
Case Study of the Week: Expanding Clientele with New Products and Services
Step into the role of the general manager at Keys & Strings, a local business that provides private string instrument and piano lessons along with various instructional books and sheet music. The owner of the business has asked you to identify additional products and/or services the business can offer that would build clientele and demonstrate how to effectively market the new offerings.
Congratulations to the 2022-2023 Leadership Passport Recipients
Congratulations to the 2022-2023 Collegiate DECA Leadership Passport Program recipients! The Collegiate DECA Leadership Passport Program encourages associations, chapters and individual members to plan activities and participate in events that enhance the experiences of members.
Case Study of the Week: Customers Overstaying Their Welcome
Step into the role of general manager and shift supervisor at Family Kitchen, a local family restaurant that is open 24-hours. The owner of the restaurant has asked you to analyze a new restaurant policy, determine if it is ethical, and provide a response.
Utilizing Your Strengths and Your Weaknesses
You may be asked about your greatest strength and weakness in many job interviews. It’s easy to know what we’re good at, but how do we portray our weaknesses positively and compellingly? Use this information to help boost your interview skills!
Advice from DECA Competitive Event Judges
This April, DECA members participating in the competitive events program will appear before a volunteer judge to present on current business trends in various events and formats. In this article, hear from two of our dedicated volunteer judges as they provide insight on their experience serving the past 20+ years.
Super Bowl Commercials: Spiraling Towards the End Zone or Spiraling Out of Control
Costing an astounding $7 million for 30 seconds, Super Bowl commercials either fascinate or flop in front of over 113 million viewers. These commercials are the epitome of strategic marketing.
Case Study of the Week: Methods to Market an Inconvenient Location
Step into the role of the marketing director for Ricardo’s, a mid-priced restaurant with 10 locations. The owner of Ricardo’s has asked you to develop a marketing plan that will build a new location’s local clientele, given its unique location.
Taking Stock with Teens | Fall 2022 Insights
Edward Yruma, Managing Director and Senior Researcher, and Abbie Zvejnieks, Research Analyst, with Piper Sandler highlight insights from the most recent Gen Z research study.
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Learn More About Your 2024-2025 High School Executive Officers
During this year's DECA ICDC in Anaheim, DECA members selected the leaders that will serve during the upcoming school year. As they prepare for the next year, discover more about who they are and where they come from.
Case Study of the Week: From Hire Date to Start Date
Step into the role of the director of human resources for Fun Time. The vice president wants you to create a welcome package for new employees that will keep them engaged from hire date to start date.
Summer of Collegiate DECA: Recruitment
Are you ready to be the one…with the largest Collegiate DECA membership growth in the next academic year? Here are some ideas to help you set your chapter up for success for the upcoming semester.
Case Study of the Week: Promoting "New" Merchandise
Step into the role of the marketing manager for Gold Mine. The owner of the chain wants you to develop a plan to promote the stores’ new venture into formalwear and its need for merchandise.
Making the Most of Your Summer Internship
Summer internships are not just about earning a paycheck or padding your resume; they're an opportunity to learn, grow, and pave the way for your future career. But how do you make the most of these brief months?
Experiencing the Difference at DECA ICDC with Marjory Stoneman Douglas DECA
Starting with a tour of Los Angeles and ending with winning first and fifth places, Marjory Stoneman Douglas DECA experienced the difference at the 2024 DECA International Career Development Conference!
Download ICDC 2024 Certificates and Competitor Transcripts
Learn how to download certificates and competitive event transcripts from DECA's 2024 Collegiate and High School International Career Development Conferences.
Your Guide to Understanding DECA ICDC's Competitive Event Process and Transcripts
If you're looking for more information on DECA's International Career Development Conference competitive events process and transcripts, look no further! Explore these frequently asked questions and answers.
Collegiate DECA Competitive Event Draft Topics Announced for 2024-2025
Get a head start on the 2024-2025 competition season with Collegiate DECA's competitive event draft topics for the Business Research, Digital Marketing Strategies and Financial Statement Analysis events.
Congratulations to the 2024-2025 Marriott Foundation Curriculum Grant Recipients
Congratulations to the following chapters selected to receive the VBC – DECA Hotel Challenge Curriculum Grant provided by the J. Willard & Alice S. Marriott Foundation.
Financial Education Opportunity: Jump$tart National Educator Conference
Teach Personal Financial Literacy? Looking for a professional development opportunity? Join Jump$tart for their National Educator Conference in Louisville, Kentucky, next November 2-4, 2024.
Case Study of the Week: A Tale of Two Offers
Step into the role of a career counselor. A client has received two job offers and needs help determining the best option.
