Collegiate DECA Competitive Event Draft Topics Announced for 2024-2025

May 14, 2024

Get a head start on the 2024-2025 competition season with Collegiate DECA's competitive event draft topics for the Business Research, Digital Marketing Strategies and Financial Statement Analysis events.

Business Research Topic

The 2024-2025 topic is the development of a strategic plan to enhance or introduce the use of AI in an existing business or organization. Participants will collaborate with a local business or organization to analyze current AI strategies and practices. Participants will then develop and present a strategic plan for AI usage.

Specific learning objectives:

The business research event provides an opportunity for students to:

  • Analyze the business/organization’s current AI strategy, practices and policies.
  • Create a strategic plan to introduce or enhance AI usage.
  • Present the findings and conclusions in an interactive situation.

Digital Marketing Strategies Topic

The objective for the 2024-2025 year is to create a comprehensive digital marketing strategy for a cyber security company. Digital marketing strategies include, but are not limited to, websites, mobile applications, social media outlets, animation, videos and the like. The strategy should include a clearly integrated brand identity for a cyber security company.

Financial Statement Analysis Topic

The Financial Statement Analysis event involves a team of 2 to 3 participants analyzing the financial statements of two (2) companies from the same industry, preparing a written analysis and then presenting their findings and recommendations. For 2024-2025, participants will analyze financial statements for Nike, Inc. and Adidas AG using the December 31, 2023, Form 10-K for each organization.

Be sure to check the DECA Guide in late summer for official guidelines for the 2024-2025 school year.


Christy Rutherford
Education Manager

Christy Rutherford is DECA's education manager. She enhances and manages an educational framework for DECA’s comprehensive learning program ensuring that all student programs are aligned to National Curriculum Standards. Christy also leads the advisor professional learning series and programs to support local chapter advisors.

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