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Career Insights

Cracking the Code on Black Friday Marketing Strategies

Nov 1, 2023

One of the biggest holiday sales is coming up, but what makes it such a big event and even an American tradition? The key is all in how it’s marketed. Explore some of the top marketing strategies for Black Friday and explore how you can apply them to your brand.

Career Insights

Entrepreneurship Advice From DECA Members

Nov 1, 2023

Entrepreneurship is a lifelong goal for some people, and DECA members work to tackle that and make their dreams a reality. Look at what some members are doing to reach their goals!

Leadership

Maximize Your Black Friday Shopping Experience

Nov 1, 2023

Black Friday has come a long way since its early days. What started as a one-day event has now become a week-long shopping extravaganza and the growth of e-commerce has revolutionized Black Friday shopping.

Career Insights

Workplace Skills for Success

Nov 1, 2023

Unlock your path to success in the dynamic job market by discovering 7 emerging workplace skills you need to stay ahead of the competition. This article guides you to becoming the ideal candidate in a rapidly evolving professional landscape.

Chapter Strategy

Chapter Campaigns: Ideas for Involvement

Nov 1, 2023

Are you and your chapter looking at ways to develop your program of leadership and gain recognition during the best month of the year, DECA Month? Check out this article to learn about all five of DECA’s Chapter Campaigns and ideas for submission.

DECA News

Represent the DECA Blue: What Does Your Blazer Mean to You?

Nov 1, 2023

DECA Blazers don't just represent us during events; they collect our stories and are a big part of our DECA experience. Find out how much they mean to our members by hearing their stories in this article!

Career Insights

Exploring Non-Profit Careers

Nov 1, 2023

In this article, Cassidy Creighton, the Development Coordinator with NPCF, explains her college experience, navigating the job market and her first career in the non-profit sector.

Spotlights

Announcing the Winners of the 2023 DECA Pumpkin Contest

Nov 1, 2023

Congratulations to the winners of DECA's Annual Pumpkin Contest! With a record number of 650+ submissions from members all across the DECA world, the selection process was not easy, but the members have voted and we are excited to announce the top three winners in each category!

Case Study of the Week

Case Study of the Week: Expanding the Product Mix at a Mobile Salon

Oct 30, 2023

Step into the role of the owner of Fresh Look Mobile, a business that provides mobile hair-cutting services. Your business partner thinks it would be smart to expand the product mix and has asked you for on brand suggestions.

Spotlights

How Florida DECA is Leading the Way for Positive Advocacy

Oct 27, 2023

Advocacy is a cornerstone of positive social change. It empowers individuals and communities to stand up for their beliefs, address issues and influence policy decisions. Learn more about how Florida DECA is making remarkable strides in advocacy.

Case Study of the Week

Case Study of the Week: Recommending Amenities and Services

Oct 23, 2023

Step into the role of a hospitality consultant. You have been hired by the president of Skyward Airlines, to recommend amenities and services for a new hotel being built exclusively for Skyward employees.

Partners

DECA and Piper Sandler Complete 46th Semi-Annual Survey

Oct 17, 2023

DECA and Piper Sandler completed the 46th semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences from more than 9,100 teens across the U.S. with an average age of 15.7 years.

DECA News

Vector Marketing and DECA Celebrate 20 Years of Partnership

Sep 12, 2025

DECA proudly celebrates 20 years of partnership with Vector Marketing Corporation - a collaboration that has empowered DECA members and educators to succeed in and out of the classroom.

Spotlights

Congratulations to the Collegiate DECA Members of the Month

Sep 12, 2025

This year, everyone is excited to Go The Extra, and we’re excited to see how you do it! Read more about each Member of the Month and what makes them extraordinary leaders.

Chapter Strategy

Here Are 5 Themes for Your Next Chapter Meeting

Sep 12, 2025

Meeting themes are a great way to show your school that DECA is extraordinary. They also encourage and persuade someone unfamiliar with DECA to attend the meeting, boosting member retention.

Career Insights

Generation Z’s Buying Power is Reshaping Retail Trends and Revitalizing Malls

Sep 11, 2025

NRF’s Hot 25 Retailers list reflects the growing influence of Generation Z, and it likely won’t be the last list to do so. These retailers offer shoppers engaging experiences and curated events.

Chapter Strategy

Three Hats, One Head: Balancing School, Work and DECA

Sep 10, 2025

Between classes, jobs and DECA, finding balance takes that extra effort. Here are four tips to help you effectively balance responsibilities and make the most of every opportunity! 

Chapter Strategy

How to Place a Custom Order with Shop DECA

Sep 10, 2025

Looking to personalize your DECA gear? The Shop DECA team has made creating and ordering custom merchandise for your chapter simple and easy.

Spotlights

Alumni: Tell Us Your DECA Story!

Sep 8, 2025

DECA Inc. is excited to launch a new platform for alumni to share their DECA stories, become future volunteers and get involved with their associations.

Case Study of the Week

Case Study of the Week: Luggage For Rent

Sep 8, 2025

Step into the role of an entrepreneur looking to develop a new project. A friend has an idea for a new business but needs help developing it into a feasible venture.

Chapter Strategy

Shop DECA FAQs & Answers

Sep 5, 2025

How do I get a new blazer patch? Can I exchange or return a blazer? What is DECA+? The Shop DECA team is here to help answer some of your most frequently asked questions about Shop DECA products and processes.

DECA News

DECA and the NRF Foundation Celebrate 30 Years of Partnership

Sep 4, 2025

For three decades, DECA Inc. and the NRF Foundation have shared a powerful vision: preparing the next generation of leaders for success in retail and beyond. This year, we proudly celebrate 30 years of collaboration, innovation and student impact.

Spotlights

From the Soccer Field to the DECA Stage: Starting the Kingwood High School Chapter

Sep 3, 2025

From chasing Division 1 dreams on the soccer field to building one of Texas's fastest-growing DECA chapters, I discovered that true leadership is about more than wins. It's about finding your voice, creating community and inspiring others to rise.

Chapter Strategy

Building and Leading a Strong Officer Team

Sep 3, 2025

Building a strong DECA officer team takes effort, but it can make all the difference in a chapter's success. Explore the values that build a strong chapter officer team!

Most Recent Articles

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Case Study of the Week

Case Study of the Week: An Auto Parts Store Wants to Engage with High School Students

Dec 13, 2021

You are to assume the role of marketing director for On Your Way Auto Parts, an automotive parts store with three locations. The owner of the business has asked you to determine how the stores can partner with local high schools to demonstrate social responsibility and receive a positive brand reputation.

DECA News

Should You Run for Executive Office?

Dec 13, 2021

If you’re questioning whether you should apply to run for DECA executive office, ask yourself these five questions to help you decide.

DECA News

Life as a Collegiate DECA Executive Officer

Dec 13, 2021

The qualities needed to succeed as a DECA executive officer may vary from person to person. However, President Zac Spohn believes these are three of the most important.

Spotlights

Lyman Hall DECA Gets in the Spirit

Dec 9, 2021

Lyman Hall DECA got involved in the town's fiftieth anniversary powderpuff game by making and marketing spirit buttons for students, staff and community members.

Spotlights

Naperville Central DECA Virtually Hosts Guest Speaker Jake Dunlap

Dec 9, 2021

Naperville Central DECA virtually hosted businessman and entrepreneur Jake Dunlap as he shared tips, tricks and experiences about the business world.

College Success

Maximizing Your Final Exams

Dec 8, 2021

It's the time of the year to test what you have learned throughout the semester... It's time to maximize your final exams! Here are a few tips and tricks that will help you prepare for and conquer the big day.

DECA News

Collegiate DECA 2021-2022 Stock Market Game Session 1 Top Competitors

Dec 6, 2021

DECA congratulates the top-ranking individuals and teams who participated in the first session of the Collegiate DECA Stock Market Game.

Case Study of the Week

Case Study of the Week: Unsecured Data in a Child's Teddy Bear

Dec 6, 2021

You are to assume the roles of director of customer relations and director of public relations for BuddyCloud, a company that manufactures and markets stuffed toys for children that have unique cloud-based technology. The president of the company has asked your team to analyze a recent security breach, determine how to proceed and write an official statement from the company.

Conferences

How to Maximize Your District Conference Experience

Dec 6, 2021

It is time to Maximize the Momentum of Your District Conference! Here are some ways that you can get the full experience of your district conference.

College Success

How to Get Your Share of DECA Scholarships

Dec 6, 2021

With $200,000 in DECA scholarships available, it's important to master your application. Use these tips to help you get started!

Spotlights

UWEC DECA Hosts Halloween Social

Dec 4, 2021

On October 25, the University of Wisconsin-Eau Claire DECA hosted a Halloween social.

Spotlights

Mayville State University DECA Finds Ways to Give Back During COVID-19

Dec 1, 2021

Mayville State University DECA finds ways to connect with the community through volunteering, even in the midst of a global pandemic.