For three decades, DECA Inc. and the NRF Foundation have shared a powerful vision: preparing the next generation of leaders for success in retail and beyond. This year, we proudly celebrate 30 years of collaboration, innovation and student impact.
Since the partnership began in 1995, the NRF Foundation has been a champion for DECA members, opening doors to experiences that connect classroom learning with the dynamic world of retail. By combining the NRF Foundation’s industry expertise with DECA’s career preparation mission, students and advisors have gained unparalleled access to resources, insights, and opportunities.
Over the past 30 years, this collaboration has shaped thousands of DECA members by:
- Sponsoring competitive events that put members’ retail and merchandising knowledge into action.
- Providing scholarships and recognition opportunities to support students pursuing retail-related careers.
- Delivering industry insights and resources that bring real-world application into the classroom.
- Connecting students with professionals and mentors who inspire future career paths.
- Highlighting retail as a thriving, innovative career sector and helping members see themselves as future leaders within it.
NRF Foundation’s continued support has given DECA advisors the ability to integrate real-world retail case studies, curriculum tools, and workforce insights into their teaching. Through these resources, students not only learn business principles but also understand how retail impacts every community and career pathway.
“As we celebrate this milestone, both DECA and the NRF Foundation remain committed to preparing the next generation of the retail workforce,” said Sarah Cozewith, Chief Partnership Officer for DECA. “Together, we will continue to innovate, inspire and create opportunities for students to thrive in the retail industry and beyond.”
Learn more about the NRF Foundation at nrffoundation.com.
