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Case Study of the Week: Choosing Merchandise For a New Demographic
Step into the role of the merchandising manager for Bright Ties, a women’s apparel retailer. The director of merchandising wants your help in planning merchandise assortment to appeal to a new demographic.
DECA Welcomes American Marketing Association (AMA) as Strategic Partner
This collaboration will combine DECA’s focus on emerging leaders and entrepreneurs with the College Board’s expertise in developing programs that promote career and college readiness.
The Psychology Behind Holiday Shopping
November the peak shopping month due to a blend of emotional, social and psychological triggers. The strategic moves by retailers nationwide create a heightened emotional state for shoppers, making increased spending not only justified but also rewarding.
The Business of Giving: How Entrepreneurs Are Redefining Holiday Generosity
Every holiday season, people ask how they can give back, but today’s entrepreneurs are proving that generosity is no longer just a December tradition. Around the world, entrepreneurs are incorporating purpose into their business strategies.
5 Design Tips to Build Your Brand
DECA MONTH IS HERE! That means posting engaging content every day, whether that’s a trending reel or carousel post. This is your time to showcase your marketing and design skills.
Find the Right DECA Competitive Event For You
With over 50 competitive events, it’s normal to feel overwhelmed picking an event. Here are some tips for new members choosing their event for the first time - or seasoned members looking to switch it up!
Announcing the 2025-2026 Virtual Business Challenge Round 1 ICDC Qualifiers
DECA congratulates finalist teams in the first round of the 2025-2026 Virtual Business Challenge (VBC). They have earned the opportunity to compete during the DECA International Career Development Conference this spring.
Case Study of the Week: The Importance of Inventory
Step into the role of a small business owner. You own Sticker Mania, an online company that sells unique stickers for both business and personal use. A new employee has asked you about the importance of your supplies and purchasing methods.
How to Become an Entrepreneur: 8 Actionable Steps
Learn how to become an entrepreneur and turn your innovative ideas into thriving businesses without needing substantial funds.
Mastering Prepared Events: The Secret Formula Behind DECA Champions
When it comes to DECA prepared events, the smallest approaches often separate top performers from the rest. Here’s how champions craft winning submissions.
DECA is Excited to Welcome Exhibitors to The Ultimate DECA Power Trip
Members attending The Ultimate DECA Power Trip in Arlington, VA, will have the opportunity to meet with over 40 exhibitors. See which companies, colleges and organizations are attending this year's event.
From Dishes to DECA Glass: The Ingredients of Delivering the Perfect Pitch
When I first joined DECA, my recipes were questionable. But after burning my first few dishes, I learned the secret recipe wasn’t about following instructions; it was about adding my own twist and approaching the process the right way.
Welcome to the Reimagined DECA Direct Online
The new DECA Direct Online is everything you want and everything you need – all in one place!
Celebrate the Good Times
Being a leader, it is natural to constantly be on-the-go finding new ways to innovate and new goals to accomplish. However, it is still important to recognize and reward yourself and those around you. It’s important to celebrate!
The College Application Portfolio: Brand "Me"
It's your senior year and you’ve sorted through dozens of emails, mounds of catalogs and texts. You’ve identified one college or university as the launching pad for your career in marketing communications, but how will you land a coveted position in their next freshman class?
Summer of Success
Summer jobs and internships are the perfect way to build your professional experience and put your networking skills to use. Check out our top tips to help you make the most of your summer gig and deliver a next level performance from day one!
Tips from the Pros: Career Advice from Former DECA Executive Officers
We caught up with some of DECA's former Executive Officers and asked them to share their top piece of advice for DECA members to succeed in their future careers. Here’s what they had to say.
Does It Matter?
Whether you are in high school, undergraduate studies or graduate school, it’s important to put your best foot forward and focus on your academic career.
7 Ways to Stand Out During an Internship
How do you ensure that you make your mark and become an intern that shines, even in a virtual world?
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Must-Have Mentors (and How to Find Them)
As a young professional, mentors are key for getting the guidance you need to grow in your career. But not all mentors are the same, and you’ll need more than one mentor type to get a well-rounded perspective on your career.
6 Tips to Take Your Networking Skills to the Next Level
LinkedIn profile? Check. Solid handshake? Check. You’ve got the basics down, but what else should you be doing to take your networking to the #NextLevel? Check out these networking tips known only to the pros and start building new connections!
Get into the Gap
If you’re one of the many students delaying or thinking about delaying college, here’s what you should know to have a productive and meaningful gap year or semester.
DECA Direct Magazine: What Comes Next?
As another year in DECA nears its end, it’s time to look forward to what comes next! Whether you’re preparing for college, seeking internships or getting ready to start your career, you’ll find the resources you need to stand out from the crowd.
Congratulations to the 2020-2021 Collegiate DECA Recognition Award Recipients
DECA Inc. announces the recipients of the 2020-2021 Collegiate DECA Recognition Awards.
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So, You’re Thinking of Running for Executive Office
Have you thought about running for Executive Office? In this role, you can network, collaborate and lead with members of DECA from around the world! Running for a position on the Executive Officer Team is not an easy task, but it is more than rewarding.
Congratulations to the DECA Stock Market Game 2023 ICDC Qualifiers
DECA Inc. is pleased to announce the 2023 ICDC qualifiers in the DECA Stock Market Game, administered by the SIFMA Foundation.
Case Study of the Week: Turning an Exercise Brand into a Lifestyle Brand
Step into the role of director of brand management for Exertion, a company that produces luxury stationary bicycles and treadmills that allows users to stream classes for the company’s fitness studio via monthly subscription. The director of marketing wants the company to broaden into a lifestyle brand.
One DECA: January 2023
Check out what you missed on the January 2023 #OneDECA Call, hosted by DECA's Executive Officer Team.
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New Year, New Website! Introducing the New DECA.org
An all-new deca.org is here! Believe it or not, the most recent deca.org was unveiled in 2014, and while it welcomed hundreds of thousands of visitors each year, our new site has many enhanced features.
Managing Your Time as a Busy Student
Balancing your time as a high school or college student can be really challenging. A Cornell University Dyson student tells you how she manages her time and shares her organizational and time management tips.
Case Study of the Week: Which Additional Sales Channel is Best?
Step into the role of the owner of Victor May, a business that creates made-to-order handbags, tote bags, clutches and purses. Your business partner wants the business to add an additional sales channel and has provided you with two possibilities.
Case Study of the Week: Creating Incentives for Use of Reusable Cups
Step into the role of the promotional director for Morning Brew, the largest coffee shop chain in the nation. The director of corporate responsibility wants you to design a promotion that will increase the use of reusable cups from 2% to 5% in the next year.
UW-Green Bay Hosted a Regional Conference
The University of Wisconsin-Green Bay Collegiate DECA Chapter hosted its first-ever regional conference this November. It was a huge success with over 70 attendees, four guest speakers and five schools.
High School vs. College Intro Business Classes
Are you looking to further your education in business? Here are my takeaways as a current student at an AACSB-accredited university that took three years of business courses in high school.
Congratulations to DECA's 2022-2023 Chapter Campaign Winners
Congratulations to the chapters who got the edge this year by participating in DECA’s membership and chapter campaigns!
Case Study of the Week: Recruiting Teens for Summer Jobs
Step into the role of human resources manager for Boardwalk Eats, a restaurant chain with 15 locations, all on popular coastlines. The owner of the chain has asked you for advice on how to best market employment opportunities to teenagers.
