Super Bowl: Beyond the Stadium

Feb 5, 2024

This year, the Kansas City Chiefs and the San Francisco 49ers will face off in the Super Bowl on February 11, 2024, at Allegiant Stadium in Las Vegas, NV. While the Super Bowl itself is the main event, fans travel from all over the world to experience the host city and all of the events held for Super Bowl Week.

Host City

A lot of thought and preparation goes into selecting the host city. The NFL Selection Committee considers factors like the stadium size and quality, as well as the city amenities and weather. The committee wants fans to enjoy a full week of events, so looking at the city as a whole helps to determine what will provide them with the best experience.

Super Bowl LVIII: Las Vegas

Super Bowl LVIII will be hosted in Las Vegas, making this the first Super Bowl hosted in Nevada! The city typically accommodates around 300,000 fans for Super Bowl weekend. This year, it expects approximately 450,000 visitors for the Super Bowl. Allegiant Stadium can only hold 65,000 fans, which shows the importance of selecting a host city with many hotel rooms, restaurants and experiences to give fans the Super Bowl experience without needing a ticket to the game.

So what kind of events does the host city put on for fans? The NFL travels to the host city to create official NFL experiences for fans. Large sponsors like Gatorade, Spotify and Fanduel also travel to host tailgates, concerts and other events. In addition, groups based in the host city prepare to host massive numbers of fans.

Below are some examples of events happening in Las Vegas:

Super Bowl Opening Night

The week starts off strong with Opening Night at Allegiant Stadium on Monday. The $30 ticketed event gives fans access to both of the team’s only public appearances leading up to the Super Bowl. The evening consists of player interviews, live entertainment, special appearances by NFL stars and lots of photo opportunities.

The Super Bowl Experience

Leading up to the big day, the NFL hosts a Super Bowl experience like no other. Referenced as the NFL’s football theme park, the event allows fans to play interactive games, receive star players’ autographs, take photos with the infamous Super Bowl rings and browse NFL merchandise to take home. Compared to the Super Bowl itself, tickets are pretty affordable at $25-$50 per day, and kids 12 and under are free.

Super Bowl Music Events

While the Super Bowl halftime show brings in top artists with spectacular performances (Can I get a Yeah! for Usher?!), many other music-based events happen in the host city throughout Super Bowl week. From Guy’s Flavortown Tailgate with Diplo and Dustin Lynch to The One Party by Uber with Post Malone, there’s a show for everyone.

Super Bowl Watch Parties

It’s no secret that Super Bowl tickets are expensive, so many venues hold watch parties throughout the host city for fans to attend. Las Vegas is known for its unique entertainment experiences, so fans will not be disappointed with their game day options. The city’s casinos, restaurants and nightclubs are stepping up to hold large, exciting watch parties with special guests and food and beverage deals.

Regardless of whether you have a ticket to the game or not, the Super Bowl is so much more than 60 minutes of football and a half-time show. It is a whole week, allowing fans to experience incredible events in new, fun travel destinations while the host city experiences a boom in tourism.


No items found.

Discussion Questions

  • 1
  • 2
  • 3
  • 4

Classroom Connection

Career CLuster:

Instructional Area(s):

Performance Indicators:

No items found.