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Case Study of the Week: Privacy Policy Ultra-Exclusive or Zero Attention
Step into the role of the general manager of Reserved, a new independent hotel property in a metropolitan area. The owner wants you to explain how implementing a privacy policy could help or hinder the property’s marketing and customer appeal.
Case Study of the Week: Promoting a Private Label Skincare Line
Step into the role of the marketing communications manager for Dollar House, a discount variety store chain with over 5,000 locations. The director of marketing wants you to create a digital marketing campaign announcing the company’s private label skin care line.
Be The One with Back-to-School Resources for Your Chapter
Your all-in-one kit to start the school year; watch for your back-to-school box to reach your chapter within the next few weeks.
DECA Is For All
If you fall into a non-business category, where your goal is to pursue a major in STEM or the arts or anything else, don’t be too quick to write DECA off as something that’s not for you.
Leveraging Social Media Trends in Marketing: The Case of Kamala Harris' "Brat" Summer and Charli XCX
Social media trends show how marketers can harness viral content to create culturally resonant campaigns that blur the lines between politics, pop culture and business, driving deeper engagement and brand relevance.
The New Wave of Marketing in Real Estate
The real estate industry is transforming significantly as technology reshapes how properties are marketed and sold. One of the most groundbreaking changes is the rise of virtual reality (VR) tours.
Watch Now: DECA's 2024-2025 Membership Video
Check out DECA's 2024-2025 membership video to help your chapter show students why joining DECA empowers members to Be The One who makes a difference.
Case Study of the Week: Fighting a Dupe
Step into the role of the owner of Heart Rate, an affordable brand of athletic wear. Your business partner wants you to determine whether or not to offer a new product as a “dupe” of a more expensive luxury brand.
Choosing Your Competitive Event
Choosing the right DECA event is key to your success. Evaluate your skills, seek advice and try practice scenarios to find the perfect match for an exciting and rewarding DECA experience!
Discover More About Puerto Rico DECA
DECA Puerto Rico is the local representation of the international organization DECA, which focuses on preparing students for college and careers through practical competencies and the development of leadership skills.
Leadership Lessons from DECA: Growing as a Student Leader
Leadership in DECA has been an incredible journey of growth and learning. The experiences and lessons I’ve gained have shaped me as a leader and prepared me for future endeavors.
Summer of DECA Quest with Syosset DECA
This summer, DECA members worldwide have been participating in a special GooseChase scavenger hunt where chapters can share their summer highlights and goals for their DECA chapter this upcoming school year.
Case Study of the Week: Marketing a Cruise of the World
Step into the role of the marketing manager for Lantern Cruises, the largest cruise line brand by revenue. The director of marketing wants you to develop a marketing plan that will sell spots on the Platinum World Tour cruise.
Understanding AI Resume Checkers: What You Should Know
AI resume checks are becoming increasingly prevalent in the career preparation process. These platforms help users review, edit and optimize their resumes for clarity, keyword alignment and professional formatting.
The Key To Problem Solving
Not everything always goes to plan, which is why it’s essential to know how to problem-solve in any situation. Understanding where things went awry after fixing them can help you avoid the same issue in the future.
How to Choose Your Collegiate DECA Competitive Event
In this article, we’ll break down your decision step by step, so you can find the Collegiate DECA competitive event that perfectly aligns with your strengths, interests and goals.
Go All In: Making the Most of DECA Month
DECA Month is about showcasing your leadership, community and creativity. Here’s how to get involved, make an impact and truly demonstrate what it means to be DECA.
Congratulations to the Collegiate DECA Chapters of the Month
This year, everyone is excited to Go The Extra, and we’re excited to see how you do it! Read more about each Chapter of the Month and what makes them stand out on campus.
Celebrate Collegiate DECA Month this November
#CDECAMonth is the ultimate celebration of all things Collegiate DECA. Throughout November, members reflect on the many reasons they love being a Collegiate DECA member and showcase the opportunities members enjoy.
Hybrid vs. Remote Work: Which Model Is Right for Your Organization?
Hybrid work and remote work are not the same thing. Discover the differences, benefits and drawbacks of each working model with Intuit.
Developing Leaders for the Future: A Guide to an Intern Program
Arizona State University Collegiate DECA has a distinctive structure for its leadership team. In addition to their seven chapter officers, they also onboard a team of interns.
Blackman High School "Goes Gold" to Raise Awareness for Childhood Cancer
Blackman DECA hosted a donation drive and dress-up week to raise awareness about childhood cancer. This included marketing and advertising to spread the word and encourage the whole school to participate in the event.
Lead in the Moment: How Presence Sets Real Leaders Apart
Are you leading or just reacting? Discover how consistently showing up with deep intention sets you apart as a leader.
A Look Back on Collegiate DECA Engage in Tampa
Over 200 Collegiate DECA members attended the 2025 Engage Conference in Tampa, Florida, on October 23-25, 2025.
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Download ICDC 2024 Certificates and Competitor Transcripts
Learn how to download certificates and competitive event transcripts from DECA's 2024 Collegiate and High School International Career Development Conferences.
Your Guide to Understanding DECA ICDC's Competitive Event Process and Transcripts
If you're looking for more information on DECA's International Career Development Conference competitive events process and transcripts, look no further! Explore these frequently asked questions and answers.
Collegiate DECA Competitive Event Draft Topics Announced for 2024-2025
Get a head start on the 2024-2025 competition season with Collegiate DECA's competitive event draft topics for the Business Research, Digital Marketing Strategies and Financial Statement Analysis events.
Congratulations to the 2024-2025 Marriott Foundation Curriculum Grant Recipients
Congratulations to the following chapters selected to receive the VBC – DECA Hotel Challenge Curriculum Grant provided by the J. Willard & Alice S. Marriott Foundation.
Financial Education Opportunity: Jump$tart National Educator Conference
Teach Personal Financial Literacy? Looking for a professional development opportunity? Join Jump$tart for their National Educator Conference in Louisville, Kentucky, next November 2-4, 2024.
Case Study of the Week: A Tale of Two Offers
Step into the role of a career counselor. A client has received two job offers and needs help determining the best option.
Case Study of the Week: Adding Snacks to the Menu
Step into the role of the product manager for Delish, a quick serve restaurant chain. The vice president wants you to weigh the pros and cons of adding a new menu category and make a final recommendation.
DECA Announces Competitive Event Topics and Updates for 2024-2025
Get a head start on the 2024-2025 competition season with DECA's updates, topics and resources for next year's competitive events program.
DECA and Piper Sandler Complete 47th Semi-Annual Survey
DECA and Piper Sandler completed the 47th semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences from more than 6,020 teens across the U.S. with an average age of 16.1 years.
Army ROTC Awards Over $2,000,000 in Scholarships to DECA Members
12 DECA members are the recipients of over $2,000,000 in total scholarships from the Army ROTC.
DECA Honors Advisors for 40+ Years of Service
The DECA Inc. Years of Service Award is presented to individuals who have shown outstanding and continued service to the organization and its mission. Thank you to these long-time advisors who have reached new milestones of service to DECA's members.
Introducing the 2024-2025 DECA Executive Officer Team
Congratulations to the newly-elected 2024-2025 DECA Executive Officer Team! The team is excited to represent DECA members around the globe as they begin work on their goals and objectives for the year ahead.
