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College Success

Get Recognized with a DECA Inc. Scholarship

Nov 10, 2025

We are thrilled to announce that DECA's scholarship program for the 2025-2026 academic year is now open for submissions! This is your opportunity to receive financial support for your education while being recognized for your accomplishments.

Chapter Strategy

Calling All Entrepreneurs: Celebrate Global Entrepreneurship Week

Nov 10, 2025

This November, Global Entrepreneurship Network will celebrate 18 years of helping millions of people unleash their ideas to start and scale new businesses through Global Entrepreneurship Week.

Case Study of the Week

Case Study of the Week: Using Current Staff to Help Recruit New Staff

Nov 10, 2025

Step into the role of the director of human resources at the National Organization of Zoos and Aquariums (NOZA), a nonprofit organization that educates, promotes and advocates for local zoos and aquariums.

Compete

Pitch Decks: Your Questions Answered

Nov 7, 2025

New for the 2025-26 school year, six competitive events will replace the previously required 10-page written paper with a 20-slide pitch deck. Check out this article for answers to questions about the change to Pitch Decks.

Compete

Helping Your DECA Members Avoid Penalty Points: A Guide for Advisors

Nov 7, 2025

As DECA advisors, one of our crucial roles is helping student members navigate the technical requirements of written events. Use this article to guide your student members in avoiding common penalty point deductions.

Compete

In the Judge's Mind: What Makes You Stand Out in Your DECA Role-play

Nov 5, 2025

Go beyond the official rubric to reveal the unwritten expectations of role-play judges to hear from several experienced judges about the details that separate the solid role-plays from the unforgettable ones.

Chapter Strategy

Advisor Best Practice Spotlight of the Week: Katrina McDowell

Nov 4, 2025

Discover how High Plains Technology Center advisor Katrina McDowell is engaging members in marketing management through the Woodward community.

DECA News

Congratulations to the 2025 Competition University Chapter Climb Challenge Winners

Nov 4, 2025

Competition University and DECA Inc. are thrilled to announce the top three teams of the 2025 Competition University Chapter Climb Challenge!

Chapter Strategy

The DECA Drop Episode 2: Personal Branding & Networking

Nov 3, 2025

Your 2025–2026 Executive Officer Team saw how podcasts were taking off and wanted to give DECA members the same kind of experience: a place to pick up tips, hear updates and get to know our team!

Case Study of the Week

Case Study of the Week: Marketing a Cruise of the World

Nov 3, 2025

Step into the role of the marketing manager for Lantern Cruises, the largest cruise line brand by revenue. The director of marketing wants you to develop a marketing plan that will sell spots on the Platinum World Tour cruise.

Leadership

Getting Into the Giving Season

Nov 1, 2025

From food drives, service events, or acts of kindness within their own schools, members have the opportunity to use this time of year to positively impact their community while living out DECA's mission of leadership and service.

Career Insights

The Power of Ethical Consumerism: How Gen Z Is Redefining Brand Loyalty

Nov 1, 2025

For decades, businesses have relied on catchy slogans, sleek packaging and competitive prices to capture the hearts of consumers. But for Gen Z, such aesthetics aren’t enough to win long-lasting faithfulness.

Case Study of the Week

Case Study of the Week: Increasing Sales by Adding New Services

Nov 13, 2023

Step into the role of the general manager at Madison Foods, a local grocery store in a city with 50,000 people. The owner of the store wants you to determine a new service to offer that will lead to increased sales.

Spotlights

From DECA Advisor to Chick-fil-A Owner-Operator

Nov 9, 2023

Vince Merrell found ways to encourage youth throughout his career as a DECA advisor and a Chick-fil-A Owner-Operator in Las Vegas, Nevada. In this article, discover how Merrell's path to Chick-fil-A was surprising and unexpected.

Conferences

Engage: An Exciting Journey of Discovery and Growth

Nov 6, 2023

At Collegiate DECA Engage, we delved into the heart of what makes us great, both individually and as a community. It wasn't just about attending an event but about being part of an experience.

Conferences

A Look Back on Collegiate DECA Engage in Kansas City

Nov 6, 2023

200 Collegiate DECA members attended the 2023 Engage Conference in Kansas City, MO on November 2-4, 2023.

Case Study of the Week

Case Study of the Week: Creating an Employee Volunteer Program

Nov 6, 2023

Step into the role of the director of human resources for Platter Group, a large global media, marketing and corporate communications company. The president of Platter Group has asked you to create an employee volunteer program.

Spotlights

Giving Back to DECA

Nov 2, 2023

I recently had the privilege of attending the MO DECA Fall Leadership Conference. This experience was particularly special as it allowed me to impart valuable knowledge in various domains critical for their future success.

Career Insights

Cracking the Code on Black Friday Marketing Strategies

Nov 1, 2023

One of the biggest holiday sales is coming up, but what makes it such a big event and even an American tradition? The key is all in how it’s marketed. Explore some of the top marketing strategies for Black Friday and explore how you can apply them to your brand.

Career Insights

Entrepreneurship Advice From DECA Members

Nov 1, 2023

Entrepreneurship is a lifelong goal for some people, and DECA members work to tackle that and make their dreams a reality. Look at what some members are doing to reach their goals!

Career Insights

Elevate Your DECA Journey: Mastering the Art of LinkedIn

Nov 1, 2023

LinkedIn is a powerful tool for DECA members to elevate their professional journey. By following these best practices and networking strategies, you'll be well on your way to success within DECA and beyond.

Career Insights

Workplace Skills for Success

Nov 1, 2023

Unlock your path to success in the dynamic job market by discovering 7 emerging workplace skills you need to stay ahead of the competition. This article guides you to becoming the ideal candidate in a rapidly evolving professional landscape.

Career Insights

Exploring Non-Profit Careers

Nov 1, 2023

In this article, Cassidy Creighton, the Development Coordinator with NPCF, explains her college experience, navigating the job market and her first career in the non-profit sector.

Spotlights

Announcing the Winners of the 2023 DECA Pumpkin Contest

Nov 1, 2023

Congratulations to the winners of DECA's Annual Pumpkin Contest! With a record number of 650+ submissions from members all across the DECA world, the selection process was not easy, but the members have voted and we are excited to announce the top three winners in each category!

Most Recent Articles

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Spotlights

Rocking Out for Competitive Success

Apr 11, 2020

UT Austin's Collegiate DECA chapter officers organized a case study competition prep meeting. The officers chose an Austin original for the case study content: Austin City Limits!

Leadership

Giving and Receiving Feedback

Apr 10, 2020

Perhaps one of the hardest professional skills to develop is giving and receiving feedback. However, once you begin to give and receive feedback in a positive matter, you will become a leader worth following.

Leadership

5 Brainstorming Techniques to Produce Your Next Winning Idea

Apr 9, 2020

Whether you’re writing a paper, creating a project or preparing for a role-play, generating ideas is often the toughest part. Read below for different techniques you can adapt to come up with your next great idea!

DECA News

DECA Announces the 2020-2021 Theme: Next Level

Apr 7, 2020

If there’s one thing that’s true about DECA members, it’s our ability to surprise you. Just when you think you’ve seen it all, we find a way to break through to the NEXT LEVEL.

DECA News

Congratulations to the 2020-2021 Marriott Foundation Curriculum Grant Recipients

Apr 6, 2020

Congratulations to the chapters selected to receive the VBC-DECA Hotel Challenge Curriculum Grant provided by the J. Willard & Alice S. Marriott Foundation. The curriculum grant will begin with the 2020-2021 school year and will continue for three years.

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The Making of Collegiate DECA's Individual and Team Case Studies

Apr 6, 2020

The Individual and Team Case Studies involve real-world industry trends that present a challenge for competitors to solve. The case study scenarios are derived from input from National Advisory Board partners, industry associations and trade journals. Read on for an inside look at how they are created.

Spotlights

A Week of Joy for a Lifetime of Hope

Apr 4, 2020

Detroit Catholic Central DECA is thrilled to have raised $18,065 - the most in the nation - benefitting the Muscular Dystrophy Association (MDA), granting a week of joy to so many children.

Leadership

3 Books to Boost Your Leadership

Apr 2, 2020

Many correlations have been drawn between those who read and those who lead. Here are three of my favorite leadership-oriented books to help occupy your time.

DECA News

DECA Honors 2019-2020 Top Leaders, Advisors, Chapters and Associations

Mar 31, 2020

DECA is proud to announce the chapters, associations and individuals who have earned high honors for serving an exceptional number of members, advisors, alumni and business partners.

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Presentation Anxiety and How to Overcome It

Mar 26, 2020

You hear the words “presentation” and immediately your heart starts to race. We’ve all been there right? Most of us need a bit more training on calming those fears when presenting to a room of people. You are not alone in this fear and we are here to help ease the presentation anxiety.

DECA News

Jacklyn J. Schiller Receives DECA Honorary Life Membership

Mar 20, 2020

Jacklyn J. Schiller has spent more than 30 years providing exemplary activities for career and technical students and educators through her leadership as the Minnesota DECA Chartered Association Advisor. She began her involvement with DECA as a collegiate member in 1982 and eventually served as the 1984-1985 National President for Delta Epsilon Chi.