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Chapter Strategy

Go The Extra with 2025-2026 Chapter Campaigns

Aug 4, 2025

The 2025-2026 DECA Chapter Campaigns are here to help you GO THE EXTRA! Participating in the chapter campaigns encourages DECA members to engage with their community and grow membership.

Case Study of the Week

Case Study of the Week: Can Posh be Swag?

Aug 4, 2025

Step into the role of the owner of Posh, a luxury portable charger for mobile phones. The director of sales wants you to choose a new sales channel that will increase sales but not damage the brand image.

Chapter Strategy

Prepping for a Record Year: Building Your Chapter’s Calendar with Purpose

Aug 1, 2025

If you want to lead your chapter to a record year, you need a calendar that covers competitions, community service, social events and everything in between. Here's how to build one that works.

Chapter Strategy

Go The Extra: High School Program of Leadership

Aug 1, 2025

The 2025-2026 High School Division Executive Officer Team is excited to introduce our Program of Leadership. We can’t wait to help members Go The Extra through advocacy, communications and membership engagement.

Chapter Strategy

How to Have the Best First Chapter Meeting

Aug 1, 2025

What’s the secret to having the best first chapter meeting of the year? Spoiler: it’s not free donuts. As we approach the start of a new school year, chapter officers need to hold an informative and engaging first meeting.

Career Insights

Taylor’s Version: A Masterclass in Branding, Loyalty and Business Strategy

Aug 1, 2025

This moment is a real-time lesson in business strategy, branding and consumer behavior. Here’s why Taylor Swift’s move matters to DECA members and what it teaches us about business and brand identity.

Chapter Strategy

Freshmen Are the Future: How to Spark Interest and Grow Your DECA Chapter

Aug 1, 2025

The key to gaining freshmen interest isn’t just handing them a flyer or discussing competition. It's about making them feel welcome, excited and connected. Here’s how to make that happen.

Chapter Strategy

Money Moves: Effective Fundraising for Your Chapter

Aug 1, 2025

The best chapters treat fundraising like a business: they plan smart, market well and get creative. Here’s how to make money moves that matter!

Partners

DECA Welcomes New Partners in Empowering the Next Generation of Leaders

Jul 28, 2025

Please join us in applauding our newest collaborators who are providing realistic insights into business and industry, and promoting meaningful, relevant learning for DECA members.

Conferences

Announcing the Ultimate DECA Power Trip Keynote Speakers

Jul 23, 2025

DECA is pleased to announce that Eddie Slowikowski and Josh Sundquist, will deliver the keynotes during the opening and closing sessions at the 2025 Ultimate DECA Power Trip.

Chapter Strategy

Bee-lieve in the Buzz: East Paulding DECA’s Secret to Chapter Marketing Success

Jul 21, 2025

When it comes to marketing your DECA chapter, it’s more than just promotion. It’s about creating visibility and connection – just what East Paulding DECA did with its “Bee The One” theme for the 2024-25 school year.

DECA News

Get to Know the 2025-2026 Executive Officers

Jul 16, 2025

During this year's DECA ICDC in Orlando, members elected the leaders who will serve during the 2025-2026 school year. As the team prepares to Go The Extra this year, take a moment to learn more about the faces behind the blazers and the stories that led them here.

Compete

Helping Your DECA Members Avoid Penalty Points: A Guide for Advisors

Nov 7, 2025

As DECA advisors, one of our crucial roles is helping student members navigate the technical requirements of written events. Use this article to guide your student members in avoiding common penalty point deductions.

Case Study of the Week

Case Study of the Week: Marketing a Cruise of the World

Nov 3, 2025

Step into the role of the marketing manager for Lantern Cruises, the largest cruise line brand by revenue. The director of marketing wants you to develop a marketing plan that will sell spots on the Platinum World Tour cruise.

Career Insights

Understanding AI Resume Checkers: What You Should Know

Nov 1, 2025

AI resume checks are becoming increasingly prevalent in the career preparation process. These platforms help users review, edit and optimize their resumes for clarity, keyword alignment and professional formatting.

Leadership

The Key To Problem Solving

Nov 1, 2025

Not everything always goes to plan, which is why it’s essential to know how to problem-solve in any situation. Understanding where things went awry after fixing them can help you avoid the same issue in the future.

Compete

How to Choose Your Collegiate DECA Competitive Event

Nov 1, 2025

In this article, we’ll break down your decision step by step, so you can find the Collegiate DECA competitive event that perfectly aligns with your strengths, interests and goals.

Chapter Strategy

Go All In: Making the Most of DECA Month

Nov 1, 2025

DECA Month is about showcasing your leadership, community and creativity. Here’s how to get involved, make an impact and truly demonstrate what it means to be DECA.

Spotlights

Congratulations to the Collegiate DECA Chapters of the Month

Oct 31, 2025

This year, everyone is excited to Go The Extra, and we’re excited to see how you do it! Read more about each Chapter of the Month and what makes them stand out on campus.

Chapter Strategy

Celebrate Collegiate DECA Month this November

Oct 31, 2025

#CDECAMonth is the ultimate celebration of all things Collegiate DECA. Throughout November, members reflect on the many reasons they love being a Collegiate DECA member and showcase the opportunities members enjoy.

Career Insights

Hybrid vs. Remote Work: Which Model Is Right for Your Organization?

Oct 30, 2025

Hybrid work and remote work are not the same thing. Discover the differences, benefits and drawbacks of each working model with Intuit.

Spotlights

Developing Leaders for the Future: A Guide to an Intern Program

Oct 29, 2025

Arizona State University Collegiate DECA has a distinctive structure for its leadership team. In addition to their seven chapter officers, they also onboard a team of interns.

Spotlights

Blackman High School "Goes Gold" to Raise Awareness for Childhood Cancer

Oct 29, 2025

Blackman DECA hosted a donation drive and dress-up week to raise awareness about childhood cancer. This included marketing and advertising to spread the word and encourage the whole school to participate in the event.

Leadership

Lead in the Moment: How Presence Sets Real Leaders Apart

Oct 29, 2025

Are you leading or just reacting? Discover how consistently showing up with deep intention sets you apart as a leader.

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College Success

Get into the Gap

Mar 9, 2021

If you’re one of the many students delaying or thinking about delaying college, here’s what you should know to have a productive and meaningful gap year or semester.

College Success

DECA Direct Magazine: What Comes Next?

Mar 9, 2021

As another year in DECA nears its end, it’s time to look forward to what comes next! Whether you’re preparing for college, seeking internships or getting ready to start your career, you’ll find the resources you need to stand out from the crowd.

DECA News

DECA's 2021 Advocacy Campaign Recipients

Mar 8, 2021

February was Career and Technical Education (CTE) Month®, and many chapters worked hard to advocate in their schools, communities and to their policymakers on behalf of DECA by completing the 2021 DECA Advocacy Campaign.

DECA News

Congratulations to the 2020-2021 Collegiate DECA Recognition Award Recipients

Mar 8, 2021

DECA Inc. announces the recipients of the 2020-2021 Collegiate DECA Recognition Awards.

Case Study of the Week

Case Study of the Week: Laney Bee's Customer Service Send-off to the Competition

Mar 8, 2021

A rival store in the area will be closing its doors soon and the Laney Bee district manager decided that your store location will honor a rival company’s gift cards for 30-days. 

DECA News

FIDM Entrepreneur of Tomorrow Challenge 2021 Winners

Mar 5, 2021

DECA Inc. and the Fashion Institute of Design & Merchandising (FIDM) are excited to announce the winners of this year’s FIDM Entrepreneur of Tomorrow Challenge.

DECA News

Collegiate DECA 2020-2021 Leadership Passport Program Recipients

Mar 1, 2021

Congratulations to the 2020-2021 Collegiate DECA Leadership Passport Program recipients!

Career Insights

10 of the Most Influential Businesswomen of 2020

Mar 1, 2021

In celebration of Women’s History Month, we explore the top 10 most influential businesswomen from 2020.

Leadership

5 Business and Leadership Books That Should Be on Your List

Mar 1, 2021

Throughout my academic career, I have found that a good book is hard to beat. I can honestly say that certain books have even changed my life—everything from basic tasks such as how I make my bed, to greater things like the way I think and process information.

Chapter Strategy

3 Creative Ways to Recognize Your Chapter’s Competitive Event Finalists

Feb 28, 2021

Association conference season is in full swing and we all know what that means… it’s DECA Glass season! To take competitive event finalist recognition to the #NextLevel this year, we have to think outside of the box. Here are three ways that your chapter can get creative to do just that!

Chapter Strategy

Employee Appreciation Day Ideas for Your SBE

Feb 26, 2021

With Employee Appreciation Day approaching on March 5, 2021, there is no better time to commend the members who make your chapter’s School-based Enterprise possible! Keep reading for some creative ways to let them know their hard work is valued!

Spotlights

Coral Glades DECA Benefits Good Karma Pet Rescue

Feb 26, 2021

Coral Glades DECA members hosted a donation drive to collect supplies for the animal rescue organization, Good Karma Pet Rescue.