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Increase Sales and Cultivate Customers with a Successful Marketing Campaign
In today's fast-paced and highly competitive business landscape, a successful marketing campaign can boost brand awareness, generate leads, increase sales and cultivate a loyal customer base. However, achieving such success requires careful planning, strategic thinking and a deep understanding of your target audience.
Watch the #DECAICDC 2024 Promo Video
Experience the difference at the biggest DECA event of the year – DECA's International Career Development Conference hosted in Anaheim, California, on April 27-30, 2024.
Case Study of the Week: How to Bring Tourists to Cats?
Step into the role of director of marketing for Prairie Town Cat Sanctuary. The executive director wants you to determine how to integrate better customer service practices to increase the number of daily visitors.
Watch Now: DECA's 2023-2024 Membership Video
Get ready to Experience DECA! Check out DECA's 2023-2024 membership video to help your chapter show why the DECA experience is one of a kind during recruitment.
Case Study of the Week: Digital Deals to Gain New Customers
Step into the role of director of client relations for Digideals. The president wants you to choose one or two business types and then create a marketing plan that will be presented to the businesses to persuade them to partner with Digideals.
DECA Talks: Success Is Impossible Without Failure
Success and fulfillment are not straight lines. Success is impossible without failure. Isaac will show you that regardless of where you are in this organization and no matter how you define success, DECA can start you on your life’s ultimate power trip.
A Glance Into Your 2023-2024 DECA Experience
As we get ready to head back to school, keep in mind these DECA dates so you can have benchmarks to look forward to and begin to plan your path toward DECA ICDC 2024!
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Starting The Year Off RIGHT: SBE Edition
The start of each new school year means new classes, new friends and even a new competitive event! However, it is back to business with your school-based enterprise, so here are five ways to ensure a successful year on the RIGHT track.
Kickstarting Success: Planning Your First Chapter Meeting
Kickstart your DECA journey with an engaging and impactful chapter meeting as the new school year begins. Discover how a well-structured and engaging meeting sets the tone for a successful year of growth, learning and collaboration.
2023-2024 SBE Chapter Certification Guidelines Available Now
The SBE chapter certification guidelines and competition guidelines for the 2023-2024 school year are now available.
Level Up Your Content Creation Experience with Content Calendars
Creating and using a content calendar will prepare your chapter for success and leave you feeling less stressed during the school year. In this article, learn what a content calendar is and dive into the five steps on how to use it for a better content-creation experience this year!
Preparing for a Successful School Year
To ensure a successful and fulfilling year, members need to start off on the right foot and make the most of their time. Prepare for the school year with clear goals, improved skills and an edge in DECA competitions.
Dress for Success: Interviewing 101
Do your members know how to make a great first impression at a job interview? Use this presentation and guided narration from Men's Wearhouse in your classroom
Top 5 Tips to Prepare for Case Studies
Are you looking for ways to maximize this year’s competition season? Follow these five tips to learn how you can make this year’s competition your best one yet!
Case Study of the Week: Online Reviews to Boost a Ghost Tour
You are to assume the role of the owner of Gullet City Ghost Tours, a walking tour for residents and tourists visiting Gullet City. Your business partner wants you to determine how the business can solicit online reviews from customers for use in marketing.
4 Tips to Help You Get Ready for Your Next Networking Event
DECA members know the importance of networking. It can be exciting and nerve-racking, but networking is an exciting opportunity to showcase your talents to recruiters. Here are four tips to help you get started.
The #DECAATTProject Provides Creative Mentorship Opportunities
As the #DECAATTProject entered its seventh year, no one could have imagined the challenges the school year would present. But DECA members across the country sprang into action to really show us what it means to take DECA to the #NextLevel.
How to Build a Resume That Will Land Your Dream Internship
Constructing a resume that highlights your strengths to make you stand out as the best candidate may seem challenging. Here are a few tips to make the resume-building process easier.
Case Study of the Week: Designing Employee Service Anniversaries
You are the chief human resources officer for Salutations, a company that designs, prints, and markets greeting cards and stationery. Salutations has been in business for eight years and has 200 employees, including 175 full-time employees and 25 part-time employees.
2021 DECA Pumpkin Contest Winners
Congratulations to the winners of DECA's Annual Pumpkin Contest! This year's contest had an impressive 565+ submissions from members all across the DECA world. The selection process was not easy, but the members have voted and we are excited to announce the top three winners in each category!
3 Steps to Win DECA Glass in Your Prepared Event
Wining DECA Glass is every competitor’s goal. Here’s how to achieve your goal in a prepared event.
DECA and Piper Sandler Complete 42nd Semi-Annual Survey of 10,000+ U.S. Teens
DECA and Piper Sandler completed the 42nd semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences from more than 10,000 teens across the U.S. with an average age of 15.8 years.
Case Study of the Week: Keeping the Fixings Bar at Burger Country Fresh
You are to assume the role of the operations manager at Burger Country, a fast food restaurant with five locations that specializes in hamburgers. The owner of the company has asked you to explain operational considerations in a new portion of each restaurant called the “fixings bar.”
Case Study of the Week: Remarketing a Classic Shoe Store
You are to assume the role of a marketing communications consultant hired by Cost Less Shoes, a national chain of discount footwear for men, women, and children. The CEO of the company has hired you to develop a marketing communications plan that will remarket the brand.
Most Recent Articles
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The Art of Storytelling
Whether we are competing, fundraising, socializing, serving or leading we are constantly telling a story—our DECA story. So, why not make your story the best it can be?!
Behind the Headlines with a P&G Communications Executive
Procter & Gamble Chief Communications Officer Damon Jones sits down with NRF Foundation All Access for “20 Questions.”
Announcing the 2020 Intuit Innovation Challenge Winners
The Intuit Innovation Challenge is a hands-on design thinking project, daring students around the globe to innovate for impact to help reverse the effect of global warming.
Top 10 Marketing Trends to Watch for in 2021
Looking for the latest trends and buzzwords to incorporate into your next role-play? DECA’s Competitive Events Specialist shares a look at what to expect in the new year.
Association Office: Is It Right for You?
Are you passionate about DECA and its members? Do you have what it takes to lead others? Then maybe you should consider running for an association office. Keep reading to find out whether or not this position is the right fit for you and what you can expect from it!
The Insider's Guide to Marketing Your SBE
If you want to attract new customers while maintaining a loyal base, you need to utilize cutting-edge techniques for your school-based enterprise. Here are some of our favorites shared by DECA advisors across the globe.
The Circle of DECA
As high school DECA members from different states, these alumni members never imagined they would come full circle to work for the same company, AT&T, and pass the baton by mentoring current high school DECA members.
Behind the Scenes at the MDA Telethon
MDA is giving DECA members an exclusive behind-the-scenes look at the creation of the MDA Telethon from a marketing and communications lens and shares how the show was collaboratively created.
Collegiate DECA 2020-2021 Stock Market Game Session 1 Top Competitors
DECA congratulates the following top-ranking teams who participated in the first session of the Collegiate DECA Stock Market Game.
Top 5 DECA Moments of 2020
The past year was full of new experiences within DECA. We learned how to be emerging leaders from our homes during a global pandemic, adjusted to virtual competition and rocked online conferences. With 2020 behind us, let’s take a trip down memory lane and look back on all of the fun DECA memories we made.
Top 5 Collegiate DECA Moments of 2020
Even in the face of adversity, our members continue to thrive! Here's a look back at the five greatest (virtual) moments from 2020.
Minnesota State University-Moorhead DECA Hosts a Mock Competition
Trying to figure out how to run a successful mock competition? See how Minnesota State University-Moorhead DECA members made it possible.
