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Chapter Strategy

Starting The Year Off RIGHT: SBE Edition

Aug 1, 2023

The start of each new school year means new classes, new friends and even a new competitive event! However, it is back to business with your school-based enterprise, so here are five ways to ensure a successful year on the RIGHT track.

Chapter Strategy

Kickstarting Success: Planning Your First Chapter Meeting

Aug 1, 2023

Kickstart your DECA journey with an engaging and impactful chapter meeting as the new school year begins. Discover how a well-structured and engaging meeting sets the tone for a successful year of growth, learning and collaboration.

Chapter Strategy

2023-2024 SBE Chapter Certification Guidelines Available Now

Aug 1, 2023

The SBE chapter certification guidelines and competition guidelines for the 2023-2024 school year are now available.

Chapter Strategy

Level Up Your Content Creation Experience with Content Calendars

Jul 31, 2023

Creating and using a content calendar will prepare your chapter for success and leave you feeling less stressed during the school year. In this article, learn what a content calendar is and dive into the five steps on how to use it for a better content-creation experience this year!

Spotlights

Preparing for a Successful School Year

Jul 24, 2023

To ensure a successful and fulfilling year, members need to start off on the right foot and make the most of their time. Prepare for the school year with clear goals, improved skills and an edge in DECA competitions.

Conferences

2023 Emerging Leaders Summit Recap

Jul 17, 2023

DECA’s 2023 Emerging Leadership Summit helped leaders network and learn crucial skills in teamwork, public speaking, etiquette and so much more. In this article, hear from leaders on their favorite parts of ELS!

Chapter Strategy

Fundraising with Flair: 5 Ways to Fundraise for Your Chapter 

Jul 3, 2023

If you are looking for new ideas to procure funds and support your chapter’s needs, this article is for you! By implementing five creative ways to fundraise with flair, your DECA chapter can raise funds while having fun and connecting with your community.

Chapter Strategy

A How-to for Membership Recruitment

Jul 3, 2023

This article explores a list of items and tactics to help successfully recruit and retain membership. With a heavy emphasis on consistency, members and chapters will successfully recruit members and bring more attention to our organization.

Compete

Backstage Pass to Glass

Jul 3, 2023

Experience the difference in your competitive events results by trying this four-step technique to ensure you get on the 2024 ICDC stage in Anaheim and bring home DECA glass!

Chapter Strategy

The Priority of Preparation: Developing Your Program of Leadership

Jul 3, 2023

Developing your chapter’s Program of Leadership (POL) is crucial in setting your year up for success. The priority of preparation can set this year’s tone for your chapter by building a strong team dynamic, setting SMART goals and establishing accountability.

Chapter Strategy

A Chapter Presidents Roadmap to Success

Jul 3, 2023

Unlock the secrets to a successful term as a chapter president. Follow this roadmap to achieve your goals, build strong connections and lead your team to greatness. Get started now and experience the difference!

DECA News

Download the 2023-2024 DECA Guide

Jun 21, 2023

The DECA Guide provides all the information you need to have a successful year. Explore our learning programs, check out this year’s calendar, access competitive event guidelines and so much more!

Case Study of the Week

Case Study of the Week: Expanding Clientele with New Products and Services

Mar 13, 2023

Step into the role of the general manager at Keys & Strings, a local business that provides private string instrument and piano lessons along with various instructional books and sheet music. The owner of the business has asked you to identify additional products and/or services the business can offer that would build clientele and demonstrate how to effectively market the new offerings.

DECA News

Congratulations to the 2022-2023 Leadership Passport Recipients

Mar 6, 2023

Congratulations to the 2022-2023 Collegiate DECA Leadership Passport Program recipients! The Collegiate DECA Leadership Passport Program encourages associations, chapters and individual members to plan activities and participate in events that enhance the experiences of members.

Case Study of the Week

Case Study of the Week: Customers Overstaying Their Welcome

Mar 6, 2023

Step into the role of general manager and shift supervisor at Family Kitchen, a local family restaurant that is open 24-hours. The owner of the restaurant has asked you to analyze a new restaurant policy, determine if it is ethical, and provide a response. 

Career Insights

Utilizing Your Strengths and Your Weaknesses

Mar 2, 2023

You may be asked about your greatest strength and weakness in many job interviews. It’s easy to know what we’re good at, but how do we portray our weaknesses positively and compellingly? Use this information to help boost your interview skills!

Compete

Advice from DECA Competitive Event Judges

Mar 1, 2023

This April, DECA members participating in the competitive events program will appear before a volunteer judge to present on current business trends in various events and formats. In this article, hear from two of our dedicated volunteer judges as they provide insight on their experience serving the past 20+ years.

Career Insights

Super Bowl Commercials: Spiraling Towards the End Zone or Spiraling Out of Control

Feb 27, 2023

Costing an astounding $7 million for 30 seconds, Super Bowl commercials either fascinate or flop in front of over 113 million viewers. These commercials are the epitome of strategic marketing.

Case Study of the Week

Case Study of the Week: Methods to Market an Inconvenient Location

Feb 27, 2023

Step into the role of the marketing director for Ricardo’s, a mid-priced restaurant with 10 locations. The owner of Ricardo’s has asked you to develop a marketing plan that will build a new location’s local clientele, given its unique location. 

Partners

Taking Stock with Teens | Fall 2022 Insights

Feb 23, 2023

Edward Yruma, Managing Director and Senior Researcher, and Abbie Zvejnieks, Research Analyst, with Piper Sandler highlight insights from the most recent Gen Z research study.

Spotlights

UW Madison DECA's Mentorship Program

Feb 21, 2023

UW Madison DECA started a new mentorship program this semester, greatly benefiting both new and senior members. The program has had a lot of success as new students feel welcome paired up with a senior member.

Spotlights

FVTC DECA Restocks Local Food Pantry

Feb 20, 2023

FVTC DECA collected over 400 food items during the statewide Trick-or-Can helping restock the FVTC food pantry. The FVTC food pantry is dedicated to providing students with access to free food.

Case Study of the Week

Case Study of the Week: Rich Content for Weekly Emails

Feb 20, 2023

Step into the role of director of marketing for Our Town Grocery, a grocery store chain with 350 locations. The senior vice president has asked you to determine content for weekly emails and how to obtain more customers’ email addresses. 

Spotlights

Helping Our Communities

Feb 17, 2023

Volunteers stepped up on a rainy Sunday afternoon to drop off bags requesting nonperishable food items for the Whitewater Community Space, a nonprofit community center that provides free clothing, furniture, books, food and many other items to anyone in need.

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Chapter Strategy

One DECA: February 2023

Feb 21, 2023

Check out what you missed on the February 2023 #OneDECA Call, hosted by DECA's Executive Officer Team.

Spotlights

FVTC DECA Restocks Local Food Pantry

Feb 20, 2023

FVTC DECA collected over 400 food items during the statewide Trick-or-Can helping restock the FVTC food pantry. The FVTC food pantry is dedicated to providing students with access to free food.

Case Study of the Week

Case Study of the Week: Rich Content for Weekly Emails

Feb 20, 2023

Step into the role of director of marketing for Our Town Grocery, a grocery store chain with 350 locations. The senior vice president has asked you to determine content for weekly emails and how to obtain more customers’ email addresses. 

Spotlights

Helping Our Communities

Feb 17, 2023

Volunteers stepped up on a rainy Sunday afternoon to drop off bags requesting nonperishable food items for the Whitewater Community Space, a nonprofit community center that provides free clothing, furniture, books, food and many other items to anyone in need.

DECA News

Congratulations to DECA's 2023 Certified School-based Enterprises

Feb 13, 2023

Congratulations to the DECA School-based Enterprises (SBEs) that earned a 2022-2023 Chapter Certification!

Chapter Strategy

Spread the Love with DECA Valentines

Feb 13, 2023

To let your #DECAbestie or #DECAcrush know how much they mean to you, DECA has created valentines for you to share with your friends on February 14.

Case Study of the Week

Case Study of the Week: The Importance of Emotional Intelligence in Lending

Feb 13, 2023

Step into the role of a loan officer at Coopers Savings & Loan. You must explain to another loan officer the importance of emotional intelligence when helping customers apply for a loan.

DECA News

DECA Announces the 2022-2023 Virtual Business Challenge Round 2 ICDC Qualifiers

Feb 13, 2023

DECA congratulates finalist teams in the second round of the 2022-2023 Virtual Business Challenge (VBC) advancing to final competition during DECA's International Career Development Conference.

Career Insights

The Magic of Next: 5-Word Motivation from Iconic Super Bowl Slogan

Feb 10, 2023

In the sports and entertainment world, it does not get any bigger than winning the Super Bowl in front of thousands in person and by millions around the world via television and radio.

Spotlights

Mayville State DECA Gives Back with the Feed My Starving Child Initiative

Feb 8, 2023

Thirteen Mayville State University DECA members help feed 48 starving children across the world by volunteering with the Feed My Starving Child Initiative.

Spotlights

DECA SEM Spotlight: Meet Jasmine Forrestal

Feb 8, 2023

This past week, 800 DECA members gathered in Orlando, Florida, for the 2023 Sports and Entertainment Marketing Conference. In this article, learn more about Jasmine, a standout attendee at this year's conference.

Spotlights

Ensign College Mock Competition 2023

Feb 7, 2023

Ensign Collegiate DECA had a blast preparing for Utah's state conference during our mock competition. Getting together as a chapter to learn, build on each other's energy and make much-needed memories together.