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Super Bowl Commercials: Spiraling Towards the End Zone or Spiraling Out of Control
Costing an astounding $7 million for 30 seconds, Super Bowl commercials either fascinate or flop in front of over 113 million viewers. These commercials are the epitome of strategic marketing.
Case Study of the Week: Methods to Market an Inconvenient Location
Step into the role of the marketing director for Ricardo’s, a mid-priced restaurant with 10 locations. The owner of Ricardo’s has asked you to develop a marketing plan that will build a new location’s local clientele, given its unique location.
Taking Stock with Teens | Fall 2022 Insights
Edward Yruma, Managing Director and Senior Researcher, and Abbie Zvejnieks, Research Analyst, with Piper Sandler highlight insights from the most recent Gen Z research study.
One DECA: February 2023
Check out what you missed on the February 2023 #OneDECA Call, hosted by DECA's Executive Officer Team.
Case Study of the Week: Rich Content for Weekly Emails
Step into the role of director of marketing for Our Town Grocery, a grocery store chain with 350 locations. The senior vice president has asked you to determine content for weekly emails and how to obtain more customers’ email addresses.
Congratulations to DECA's 2023 Certified School-based Enterprises
Congratulations to the DECA School-based Enterprises (SBEs) that earned a 2022-2023 Chapter Certification!
Spread the Love with DECA Valentines
To let your #DECAbestie or #DECAcrush know how much they mean to you, DECA has created valentines for you to share with your friends on February 14.
Case Study of the Week: The Importance of Emotional Intelligence in Lending
Step into the role of a loan officer at Coopers Savings & Loan. You must explain to another loan officer the importance of emotional intelligence when helping customers apply for a loan.
DECA Announces the 2022-2023 Virtual Business Challenge Round 2 ICDC Qualifiers
DECA congratulates finalist teams in the second round of the 2022-2023 Virtual Business Challenge (VBC) advancing to final competition during DECA's International Career Development Conference.
The Magic of Next: 5-Word Motivation from Iconic Super Bowl Slogan
In the sports and entertainment world, it does not get any bigger than winning the Super Bowl in front of thousands in person and by millions around the world via television and radio.
DECA SEM Spotlight: Meet Jasmine Forrestal
This past week, 800 DECA members gathered in Orlando, Florida, for the 2023 Sports and Entertainment Marketing Conference. In this article, learn more about Jasmine, a standout attendee at this year's conference.
A Look Back at DECA's Sports and Entertainment Marketing Conference
The Sports and Entertainment Marketing Conference in Orlando, Florida, has wrapped up and members have gained new knowledge to propel their careers while having fun and making new memories. Here’s a recap of what we learned and what entertainment to expect when you head to ICDC in April.
Spread the Love with DECA Valentines
To let your #DECAbestie or #DECAcrush know how much they mean to you, DECA has created valentines for you to share with your friends on February 14.
UW-Whitewater DECA Prepares for Competition with Canva Workshop and Challenge
UW-Whitewater DECA sharpened its competitive edge with a 2-week Canva workshop and competition. Members learned design skills to create impactful presentations, which is vital for DECA success.
Case Study of the Week: Using Ticketing Kiosks to Gather Customer Information
Step into the role of a ticket sales representative at Wild Escape Amusement Park. Your supervisor has asked you how the park can gather customer information using ticketing kiosks.
Super Bowl: Beyond the Stadium
Regardless of whether you have a ticket to the game or not, the Super Bowl is so much more than 60 minutes of football and a half-time show. It is a whole week, allowing fans to experience incredible events in new, fun travel destinations.
Case Study of the Week: Live Podcast Tour Tickets!
Step into the role of the promotional director for Roundtree, a podcast network that ranks third in podcast publishing. The president of Roundtree wants your team to create a promotional plan to sell-out the remaining Interesting podcast live tour tickets.
Insights and Advice from Collegiate DECA Alumni on Navigating the Business World
Check out DECA Alumni’s experiences, expertise and advice as former DECA members. Read about how DECA has shaped their careers and futures following college graduation.
Collegiate DECA ICDC: Things to Do in Austin
With vibrant entertainment, art and culture, inspiring cuisine and stunning outdoor experiences, Austin lets you create your own soundtrack. So, look around and put the Live Music Capital of the World® on your playlist.
Empowering African Voices: Gloria Mensah, Executive Director, GK Folks Foundation
Gloria Mensah's journey is a testament to the transformative power of dedication, compassion and hard work. As the Executive Director of GK Folks Foundation, she continues to uplift African communities, leaving an indelible mark on Utah’s non-profit leadership landscape.
The Big Game: The Economic Impact of the Super Bowl
The Super Bowl is much more than just another sporting event; it extends far beyond the stadium and allows for amazing growth opportunities for businesses and individuals alike, attracting tourists and fans for years to come.
Navigating the Path to Collegiate DECA Executive Office
Collegiate DECA Executive Office is an exciting opportunity to exercise your leadership skills and make a lasting impact within DECA. To help you navigate the campaign trail successfully, here are a few of my favorite tips and strategies.
3 Ways to Compete in College
College is your chance to thrive, not only through learning new skills and experiencing new views but also by tapping into the community around you. It’s the perfect place to find like-minded people eager to flex their skills with some healthy competition.
GCU Collegiate DECA Walks to End Epilepsy
Collegiate DECA GCU has historically participated in many charitable fundraisers and activities. We specifically target community service activities that support causes that affect our members and causes in which our members have a philanthropic interest.
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DECA Direct Magazine: Tech Trends
This issue features articles from colleges and companies exploring the topic of virtual reality technology and how it's changing the way business is done, jobs are created and consumers are shopping.
5 Ways to Spice Up Your Competition Prep Routine
The quest for DECA glass is long and daunting, and sometimes it can get pretty tedious. Here are some ideas to help spice up your normal study routine.
A How To Guide for DECA Role-plays
Whether you are an experienced competitor, or if it is your first year competing, these tips and tricks will definitely wow the judges and perhaps even win you some #DECAGlass at the International Career Development Conference.
DECA Direct Magazine: Limitless
This issue features an the #Limitless Year Quiz that you can take to find a perfectly tailored list of DECA conferences, programs, challenges and activities you can participate in this year that relate to your own career interest.
Collegiate DECA's 2016-2017 Recognition Award Winners
Congratulations to these Collegiate DECA members for owning their futures this year!
Collegiate DECA 2016-2017 Leadership Passport Program Recipients
Congratulations to these chapters and members for all their hard work! Way to #OwnYourFuture!
DECA's 2017 Advocacy Campaign Recipients
Congratulations to the following chapters that earned recognition in the DECA Advocacy Campaign.
DECA Scholarship Recipients 2016-2017
Recipients who will be present at the 2017 #DECAICDC in Anaheim, Calif., will be recognized on stage.
Collegiate DECA Scholarship Recipients 2016-2017
Collegiate DECA scholarship recipients present at the 2017 #CDECAICDC in will be recognized on stage.
FIDM Entrepreneur of Tomorrow Challenge 2017 Winners
DECA and FIDM would like to congratulate the top three teams in the 2016-2017 FIDM Challenge.
DECA's 2017 Emerging Leader Honor Award Recipients
This year, over 400 DECA members have been recognized for the Emerging Leader Honor Award.
2016-2017 DECA Virtual Business Challenge Round 2 ICDC Qualifiers
These teams are now eligible to participate in the Virtual Business Challenge in their designated category at the 2017 DECA ICDC.
