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Super Bowl Commercials: Spiraling Towards the End Zone or Spiraling Out of Control
Costing an astounding $7 million for 30 seconds, Super Bowl commercials either fascinate or flop in front of over 113 million viewers. These commercials are the epitome of strategic marketing.
Case Study of the Week: Methods to Market an Inconvenient Location
Step into the role of the marketing director for Ricardo’s, a mid-priced restaurant with 10 locations. The owner of Ricardo’s has asked you to develop a marketing plan that will build a new location’s local clientele, given its unique location.
Taking Stock with Teens | Fall 2022 Insights
Edward Yruma, Managing Director and Senior Researcher, and Abbie Zvejnieks, Research Analyst, with Piper Sandler highlight insights from the most recent Gen Z research study.
One DECA: February 2023
Check out what you missed on the February 2023 #OneDECA Call, hosted by DECA's Executive Officer Team.
Case Study of the Week: Rich Content for Weekly Emails
Step into the role of director of marketing for Our Town Grocery, a grocery store chain with 350 locations. The senior vice president has asked you to determine content for weekly emails and how to obtain more customers’ email addresses.
Congratulations to DECA's 2023 Certified School-based Enterprises
Congratulations to the DECA School-based Enterprises (SBEs) that earned a 2022-2023 Chapter Certification!
Spread the Love with DECA Valentines
To let your #DECAbestie or #DECAcrush know how much they mean to you, DECA has created valentines for you to share with your friends on February 14.
Case Study of the Week: The Importance of Emotional Intelligence in Lending
Step into the role of a loan officer at Coopers Savings & Loan. You must explain to another loan officer the importance of emotional intelligence when helping customers apply for a loan.
DECA Announces the 2022-2023 Virtual Business Challenge Round 2 ICDC Qualifiers
DECA congratulates finalist teams in the second round of the 2022-2023 Virtual Business Challenge (VBC) advancing to final competition during DECA's International Career Development Conference.
The Magic of Next: 5-Word Motivation from Iconic Super Bowl Slogan
In the sports and entertainment world, it does not get any bigger than winning the Super Bowl in front of thousands in person and by millions around the world via television and radio.
DECA SEM Spotlight: Meet Jasmine Forrestal
This past week, 800 DECA members gathered in Orlando, Florida, for the 2023 Sports and Entertainment Marketing Conference. In this article, learn more about Jasmine, a standout attendee at this year's conference.
A Look Back at DECA's Sports and Entertainment Marketing Conference
The Sports and Entertainment Marketing Conference in Orlando, Florida, has wrapped up and members have gained new knowledge to propel their careers while having fun and making new memories. Here’s a recap of what we learned and what entertainment to expect when you head to ICDC in April.
Case Study of the Week: Privacy Policy Ultra-Exclusive or Zero Attention
Step into the role of the general manager of Reserved, a new independent hotel property in a metropolitan area. The owner wants you to explain how implementing a privacy policy could help or hinder the property’s marketing and customer appeal.
Compete in Session One of the Collegiate DECA Stock Market Game
Collegiate DECA members are invited to participate in the first round of the Collegiate DECA Stock Market Game (SMG) which kicks off on September 9, 2024.
Case Study of the Week: Promoting a Private Label Skincare Line
Step into the role of the marketing communications manager for Dollar House, a discount variety store chain with over 5,000 locations. The director of marketing wants you to create a digital marketing campaign announcing the company’s private label skin care line.
DECA Is For All
If you fall into a non-business category, where your goal is to pursue a major in STEM or the arts or anything else, don’t be too quick to write DECA off as something that’s not for you.
Leveraging Social Media Trends in Marketing: The Case of Kamala Harris' "Brat" Summer and Charli XCX
Social media trends show how marketers can harness viral content to create culturally resonant campaigns that blur the lines between politics, pop culture and business, driving deeper engagement and brand relevance.
The New Wave of Marketing in Real Estate
The real estate industry is transforming significantly as technology reshapes how properties are marketed and sold. One of the most groundbreaking changes is the rise of virtual reality (VR) tours.
Case Study of the Week: Fighting a Dupe
Step into the role of the owner of Heart Rate, an affordable brand of athletic wear. Your business partner wants you to determine whether or not to offer a new product as a “dupe” of a more expensive luxury brand.
Choosing Your Competitive Event
Choosing the right DECA event is key to your success. Evaluate your skills, seek advice and try practice scenarios to find the perfect match for an exciting and rewarding DECA experience!
Leadership Lessons from DECA: Growing as a Student Leader
Leadership in DECA has been an incredible journey of growth and learning. The experiences and lessons I’ve gained have shaped me as a leader and prepared me for future endeavors.
Recruitment Tips From a Human Resources Perspective
The 2024-2025 school year is quickly approaching, which means Collegiate DECA members should begin preparing recruitment strategies to help their chapters grow. Consider these tips when communicating with potential Collegiate DECA members.
Summer of DECA Quest with Syosset DECA
This summer, DECA members worldwide have been participating in a special GooseChase scavenger hunt where chapters can share their summer highlights and goals for their DECA chapter this upcoming school year.
The Business of the Olympics
The Olympics. An event, a competition, a show. While millions tune in to the most prestigious athletic contests in the world, few can see the business behind the scenes. This article will delve into the business side of the Olympics, from margins to media.
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NDSCS Members Virtually Attend the Main Street Summit
The North Dakota State College of Science DECA chapter attended the virtual Main Street North Dakota Summit, with Governor Doug Burgum being one of the speakers. Here are the key takeaways from his message.
A Quick Guide to Collegiate DECA Competitive Events
So, you've decided to compete in Collegiate DECA. Now what? What competitive events exist? How do you choose? We'll tackle these questions so that you can become a #NextLevel competitor!
3 Tips for Surviving Your Virtual Final Exams
It is hard to believe that the first semester is already coming to a close, but alas, the time has come. In a world of virtual classes, most exams also look different this year, but having effective study habits is just as important as ever. Here are three tips to be successful on your virtual final exams.
Collegiate DECA 2020 Virtual Case Simulation Competition Winners
Nearly 100 Collegiate DECA members participated in the Collegiate DECA Virtual Case Simulation competition, sponsored by long-time DECA partner, Knowledge Matters. Congratulations to the top three winners!
2020-2021 DECA Virtual Business Challenge Round 1 ICDC Qualifiers
DECA congratulates finalist teams in the first round of the 2020-2021 Virtual Business Challenge (VBC). They have earned the opportunity to compete at the DECA International Career Development Conference (ICDC) this spring.
Helping the Community in a Time of Need
Even with everything thrown our way in 2020, DECA's emerging leaders still find ways to support our communities!
Watch Now: Executive Mentor Roundtable on De-stressing
Check out DECA’s Executive Mentor Roundtable on “De-stressing." Two executives share how stress—good and bad—plays a role in their everyday lives and offer tips and tricks to help you manage your stress in your personal and professional life.
5 Gears for a Healthy Lifestyle
Let's face it: being an emerging leader is not easy! We’re supposed to get good grades, be involved in our community, excel in extracurriculars and gain job experience. So, how can we manage it all? Read on the learn about the Five Gears!
DECA Direct Magazine: De-stress
Between school, volunteering, extracurricular activities and DECA, there’s never a shortage of things to do! Learn how to hit pause, slow down and discover the best ways to manage your stress.
5 Apps to Ease Your Stress
Looking to beat bad stress? Rather than endlessly scrolling through Instagram or stress-shopping on Amazon, turn to these apps to breathe, play and move your way to less stress!
Build Better Habits (and Break Your Bad Ones!)
Having the right habits is more important than ever as you navigate a busy school year. Read on to learn how you can create better habits in any area of your life, plus our tips and tricks for getting rid of your bad habits for good!
Mindfulness Your Way
You may have heard about mindfulness in one of your classes, and perhaps you’ve even tried meditating a time or two. For many people, meditation and other mindfulness practices are a go-to source for stress relief, getting in the zone before a role-play or resetting emotions after encountering an upsetting situation.
