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Case Study of the Week: A Tale of Two Offers
Step into the role of a career counselor. A client has received two job offers and needs help determining the best option.
Case Study of the Week: Adding Snacks to the Menu
Step into the role of the product manager for Delish, a quick serve restaurant chain. The vice president wants you to weigh the pros and cons of adding a new menu category and make a final recommendation.
DECA Announces Competitive Event Topics and Updates for 2024-2025
Get a head start on the 2024-2025 competition season with DECA's updates, topics and resources for next year's competitive events program.
DECA and Piper Sandler Complete 47th Semi-Annual Survey
DECA and Piper Sandler completed the 47th semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences from more than 6,020 teens across the U.S. with an average age of 16.1 years.
Army ROTC Awards Over $2,000,000 in Scholarships to DECA Members
12 DECA members are the recipients of over $2,000,000 in total scholarships from the Army ROTC.
DECA Honors Advisors for 40+ Years of Service
The DECA Inc. Years of Service Award is presented to individuals who have shown outstanding and continued service to the organization and its mission. Thank you to these long-time advisors who have reached new milestones of service to DECA's members.
Introducing the 2024-2025 DECA Executive Officer Team
Congratulations to the newly-elected 2024-2025 DECA Executive Officer Team! The team is excited to represent DECA members around the globe as they begin work on their goals and objectives for the year ahead.
2023-2024 IMPACT Program Winners Announced
The 2023-2024 IMPACT Program awards were presented during the Chartered Association Officer Luncheon at the International Career Development Conference in Anaheim.
Congratulations to the 2024 DECA ICDC Competitive Event Champions
Congratulations to the 2024 DECA International Career Development Conference competitive event champions!
DECA Honors 2023-2024 Top Leaders, Advisors, Chapters and Associations
DECA is proud to announce the chapters, associations and individuals who have earned high honors for serving an exceptional number of members, advisors, alumni and business partners.
Congratulations to the 2024 DECA ICDC Competitive Event Finalists
Congratulations to the competitive event finalists from DECA's 2024 International Career Development Conference in Anaheim, CA!
Case Study of the Week: You Must be a Member to Shop Here!
Step into the role of an employee at Pat’s Club, a warehouse club that sells a wide variety of merchandise in large quantities. You must explain to a customer why they cannot shop at the store without purchasing a membership.
Let’s Talk About the Updated Collegiate DECA Leadership Passport Program
This year’s Collegiate DECA Leadership Passport has been updated with new tasks, including removing passport levels and more. Get a look at what the new passports have to offer our members for the 2024-2025 membership year.
Case Study of the Week: Privacy Policy Ultra-Exclusive or Zero Attention
Step into the role of the general manager of Reserved, a new independent hotel property in a metropolitan area. The owner wants you to explain how implementing a privacy policy could help or hinder the property’s marketing and customer appeal.
Compete in Session One of the Collegiate DECA Stock Market Game
Collegiate DECA members are invited to participate in the first round of the Collegiate DECA Stock Market Game (SMG) which kicks off on September 9, 2024.
Case Study of the Week: Promoting a Private Label Skincare Line
Step into the role of the marketing communications manager for Dollar House, a discount variety store chain with over 5,000 locations. The director of marketing wants you to create a digital marketing campaign announcing the company’s private label skin care line.
DECA Is For All
If you fall into a non-business category, where your goal is to pursue a major in STEM or the arts or anything else, don’t be too quick to write DECA off as something that’s not for you.
Leveraging Social Media Trends in Marketing: The Case of Kamala Harris' "Brat" Summer and Charli XCX
Social media trends show how marketers can harness viral content to create culturally resonant campaigns that blur the lines between politics, pop culture and business, driving deeper engagement and brand relevance.
The New Wave of Marketing in Real Estate
The real estate industry is transforming significantly as technology reshapes how properties are marketed and sold. One of the most groundbreaking changes is the rise of virtual reality (VR) tours.
Case Study of the Week: Fighting a Dupe
Step into the role of the owner of Heart Rate, an affordable brand of athletic wear. Your business partner wants you to determine whether or not to offer a new product as a “dupe” of a more expensive luxury brand.
Choosing Your Competitive Event
Choosing the right DECA event is key to your success. Evaluate your skills, seek advice and try practice scenarios to find the perfect match for an exciting and rewarding DECA experience!
Leadership Lessons from DECA: Growing as a Student Leader
Leadership in DECA has been an incredible journey of growth and learning. The experiences and lessons I’ve gained have shaped me as a leader and prepared me for future endeavors.
Recruitment Tips From a Human Resources Perspective
The 2024-2025 school year is quickly approaching, which means Collegiate DECA members should begin preparing recruitment strategies to help their chapters grow. Consider these tips when communicating with potential Collegiate DECA members.
Summer of DECA Quest with Syosset DECA
This summer, DECA members worldwide have been participating in a special GooseChase scavenger hunt where chapters can share their summer highlights and goals for their DECA chapter this upcoming school year.
Most Recent Articles
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FIDM Entrepreneur of Tomorrow Challenge 2021 Winners
DECA Inc. and the Fashion Institute of Design & Merchandising (FIDM) are excited to announce the winners of this year’s FIDM Entrepreneur of Tomorrow Challenge.
Collegiate DECA 2020-2021 Leadership Passport Program Recipients
Congratulations to the 2020-2021 Collegiate DECA Leadership Passport Program recipients!
10 of the Most Influential Businesswomen of 2020
In celebration of Women’s History Month, we explore the top 10 most influential businesswomen from 2020.
5 Business and Leadership Books That Should Be on Your List
Throughout my academic career, I have found that a good book is hard to beat. I can honestly say that certain books have even changed my life—everything from basic tasks such as how I make my bed, to greater things like the way I think and process information.
3 Creative Ways to Recognize Your Chapter’s Competitive Event Finalists
Association conference season is in full swing and we all know what that means… it’s DECA Glass season! To take competitive event finalist recognition to the #NextLevel this year, we have to think outside of the box. Here are three ways that your chapter can get creative to do just that!
Employee Appreciation Day Ideas for Your SBE
With Employee Appreciation Day approaching on March 5, 2021, there is no better time to commend the members who make your chapter’s School-based Enterprise possible! Keep reading for some creative ways to let them know their hard work is valued!
Coral Glades DECA Benefits Good Karma Pet Rescue
Coral Glades DECA members hosted a donation drive to collect supplies for the animal rescue organization, Good Karma Pet Rescue.
Maximizing a Telethon Moment for Brand Awareness, Partner Activation and Cause Raising
MDA shares a special look at how a moment like the MDA Telethon can help lift up a brand, bolster fundraising and cause raising, and the importance that partners like DECA play in the success of MDA’s mission.
DECA's 2021 Emerging Leader Honor Award Recipients
Congratulations to the 2020-2021 recipients of DECA’s Emerging Leader Honor Award!
DECA's 2021 Certified School-based Enterprises
Congratulations to the DECA School-based Enterprises (SBEs) that earned a 2020-2021 Chapter Certification!
Super Bowl Ads: Is It Worth It?
The stage is set, the Tampa Bay Buccaneers and the Kansas City Chiefs will square off in Super Bowl LV, hosted at Raymond James Stadium in Tampa, Florida. But enough about the game already... It's time for the real excitement—the commercials!
I <3 DECA (and Fundraising Too!)
As the season of love approaches, it is time to begin brainstorming creative ways to spread the DECA love! Continue reading to learn some fun ideas that will allow your members to feel the love this February while raising funds for your chapter!
