Videos

Career Insights

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BusinessU

In today's fast-paced and highly competitive business landscape, a successful marketing campaign can boost brand awareness, generate leads, increase sales and cultivate a loyal customer base. However, achieving such success requires careful planning, strategic thinking and a deep understanding of your target audience.

Conferences

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Get the edge at the biggest event of the year – The Collegiate DECA International Career Development Conference hosted in Austin, Texas on April 20-23, 2024.

Case Study of the Week

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Step into the role of director of marketing for Prairie Town Cat Sanctuary. The executive director wants you to determine how to integrate better customer service practices to increase the number of daily visitors.

Chapter Strategy

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The new Collegiate DECA Chapter Leadership Guide is your "one-stop shop" for important resources and year-round information to help you Experience the Difference in your chapter this year.

Chapter Strategy

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Get ready to Experience DECA! Check out DECA's 2023-2024 membership video to help your chapter show why the DECA experience is one of a kind during recruitment.

Case Study of the Week

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Step into the role of director of client relations for Digideals. The president wants you to choose one or two business types and then create a marketing plan that will be presented to the businesses to persuade them to partner with Digideals.

Chapter Strategy

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At the first chapter meeting of the year, you need to develop a strong first impression that will impress potential new members and excite existing members for the year. Here are 10 Icebreakers to start your year with a bang!

DECA News

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Whether you aspire to become a successful entrepreneur, a respected marketing professional or a leader in the business world, Collegiate DECA is your gateway to achieving those goals. Join Collegiate DECA today and unlock endless opportunities that will shape your future for years to come.

Leadership

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Success and fulfillment are not straight lines. Success is impossible without failure. Isaac will show you that regardless of where you are in this organization and no matter how you define success, DECA can start you on your life’s ultimate power trip.

Chapter Strategy

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The ultimate DECAdventure awaits you! Grab your fellow members and brace yourselves for an action-packed year filled with thrilling competitions, hands-on learning experiences and impactful service initiatives.

Chapter Strategy

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Creating and using a content calendar will prepare your chapter for success and leave you feeling less stressed during the school year. In this article, learn what a content calendar is and dive into the five steps on how to use it for a better content-creation experience this year!

Spotlights

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DECA has many opportunities to grow as a leader and extend a helping hand to your fellow students, empowering them to flourish as well. Together, let us learn how to foster a culture of leadership excellence within Collegiate DECA and create a brighter future for the leaders of tomorrow.