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Conferences

The Profit’s Marcus Lemonis to Keynote #DECAICDC

Mar 17, 2021

DECA is pleased to announce Marcus Lemonis will deliver the keynote in an interview format during the 2021 DECA Virtual International Career Development Conference.

Case Study of the Week

Case Study of the Week: Deliver Rootville Wants Food Time to Go Local

Mar 15, 2021

You are to assume the role of the owner of Deliver Rootville, a small business that provides delivery services to the community of Rootville. You will be meeting with the owner of an independent grocery store to propose an exclusive business relationship.

College Success

Is It Time to Get Out of Your Comfort Zone?

Mar 9, 2021

Choosing which school to attend can be a complex decision, full of tough choices. Will you stay close to home, or study abroad? Stick with your friends, or forge your own path?

College Success

Broaden Your Perspectives Abroad

Mar 9, 2021

Do you find yourself daydreaming in class about taking a long vacation? Study abroad is a unique opportunity offered to hundreds of thousands of university students annually, allowing them to travel to another country while still earning credits towards their degree.

DECA News

Welcome to the Reimagined DECA Direct Online

Mar 9, 2021

The new DECA Direct Online is everything you want and everything you need – all in one place!

Chapter Strategy

Celebrate the Good Times

Mar 9, 2021

Being a leader, it is natural to constantly be on-the-go finding new ways to innovate and new goals to accomplish. However, it is still important to recognize and reward yourself and those around you. It’s important to celebrate!

College Success

The College Application Portfolio: Brand "Me"

Mar 9, 2021

It's your senior year and you’ve sorted through dozens of emails, mounds of catalogs and texts. You’ve identified one college or university as the launching pad for your career in marketing communications, but how will you land a coveted position in their next freshman class?

Career Insights

Summer of Success

Mar 9, 2021

Summer jobs and internships are the perfect way to build your professional experience and put your networking skills to use. Check out our top tips to help you make the most of your summer gig and deliver a next level performance from day one!

Career Insights

Tips from the Pros: Career Advice from Former DECA Executive Officers

Mar 9, 2021

We caught up with some of DECA's former Executive Officers and asked them to share their top piece of advice for DECA members to succeed in their future careers. Here’s what they had to say.

College Success

Does It Matter?

Mar 9, 2021

Whether you are in high school, undergraduate studies or graduate school, it’s important to put your best foot forward and focus on your academic career.

College Success

6 Tips to Choose Your College or University

Mar 9, 2021

Whether you’re just starting to gather information or in the midst of virtual campus tours and applications, these six tips will help you navigate this important decision.

College Success

Is Collegiate DECA Right for You?

Mar 9, 2021

Are you interested in continuing your DECA journey after high school? If so, Collegiate DECA is the organization for you!

Leadership

Call Her DECA: Why Podcasts are the Next Big IT Girl​​

Sep 18, 2025

There is a new IT girl in town, and she is in your earbuds. Like DECA prepares emerging leaders and entrepreneurs, podcasts prepare a new generation of thinkers, doers and dreamers who are ready to take the mic.

Compete

Navigating DECA's Competitive Events Page

Sep 18, 2025

Choosing the right event can be overwhelming. Check out this directional guide on how to use the DECA Competitive Events page to assist you in making your decision!

Career Insights

Inside the Marketing of the Summer's Biggest Films

Sep 17, 2025

Behind every billion-dollar blockbuster film is a creative team of entertainment marketers who are pulling strings to rewrite the rules of entertainment. Check out the best entertainment marketing wins from this past summer.

Case Study of the Week

Case Study of the Week: Marketing to a Younger Demographic

Sep 15, 2025

Step into the role of a marketing specialist for Station Hardware, a retailer specializing in home improvement products. The director of marketing wants you to create a marketing plan that will introduce the brand to a new demographic.

DECA News

Vector Marketing and DECA Celebrate 20 Years of Partnership

Sep 12, 2025

DECA proudly celebrates 20 years of partnership with Vector Marketing Corporation - a collaboration that has empowered DECA members and educators to succeed in and out of the classroom.

Chapter Strategy

Here Are 5 Themes for Your Next Chapter Meeting

Sep 12, 2025

Meeting themes are a great way to show your school that DECA is extraordinary. They also encourage and persuade someone unfamiliar with DECA to attend the meeting, boosting member retention.

Career Insights

Generation Z’s Buying Power is Reshaping Retail Trends and Revitalizing Malls

Sep 11, 2025

NRF’s Hot 25 Retailers list reflects the growing influence of Generation Z, and it likely won’t be the last list to do so. These retailers offer shoppers engaging experiences and curated events.

Chapter Strategy

Three Hats, One Head: Balancing School, Work and DECA

Sep 10, 2025

Between classes, jobs and DECA, finding balance takes that extra effort. Here are four tips to help you effectively balance responsibilities and make the most of every opportunity! 

DECA News

How to Place a Custom Order with Shop DECA

Sep 10, 2025

Looking to personalize your DECA gear? The Shop DECA team has made creating and ordering custom merchandise for your chapter simple and easy.

Spotlights

Alumni: Tell Us Your DECA Story!

Sep 8, 2025

DECA Inc. is excited to launch a new platform for alumni to share their DECA stories, become future volunteers and get involved with their associations.

Case Study of the Week

Case Study of the Week: Luggage For Rent

Sep 8, 2025

Step into the role of an entrepreneur looking to develop a new project. A friend has an idea for a new business but needs help developing it into a feasible venture.

Chapter Strategy

Shop DECA FAQs & Answers

Sep 5, 2025

How do I get a new blazer patch? Can I exchange or return a blazer? What is DECA+? The Shop DECA team is here to help answer some of your most frequently asked questions about Shop DECA products and processes.

Most Recent Articles

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Compete

Summer and Competition Preperation is in Session

Jul 1, 2026

Whether this upcoming school year is the first time you are competing in Collegiate DECA or not, there is no better time than now to start taking the first steps.

Chapter Strategy

A Leader’s Checklist for Preparing for a New School Year 

Jul 1, 2026

For chapter and association leaders, this time of year is especially important. The work you do before classes begin can set the tone for your entire year, helping your team stay organized, engaged and ready to succeed.

Leadership

5 Ways to Lead Outside of DECA 

Jul 1, 2026

While DECA has helped shape me as a leader, some of my biggest leadership lessons have come from experiences outside of DECA. Whether it's at school, work, or in your community, there are opportunities to lead everywhere.

Chapter Strategy

Be a Founder: 6 Steps to Bring Collegiate DECA to Your University 

Jul 1, 2026

During my senior year of high school, I realized the college I was attending did not have a Collegiate DECA chapter. This made me realize that I had the opportunity to create something that would benefit students for years to come.

Leadership

Simple Ways to Balance Work, Life and DECA

Jul 1, 2026

Balance does not mean doing everything perfectly. It means finding a routine that helps you stay organized, communicate clearly and take care of yourself.

College Success

The Surprising Benefits of Volunteering

Jul 1, 2026

Can something as simple as talking to strangers about marine life really change who you are? During my year and a half as a Teen Ambassador at the Mississippi Aquarium, I found out that it really can.

Chapter Strategy

From Vision to Victory: How SMART Goals Transform a DECA Chapter

Jul 1, 2026

At the start of every year, DECA chapters set goals. Whether it's recruiting new members, increasing competition participation or improving chapter engagement, success begins with a clear plan. That's where SMART goals come in.

Career Insights

Sparking Sales: The Business of the Fourth of July

Jun 25, 2026

This 4th of July is our country's 250th birthday, and the budget and marketing strategies for this historic celebration might blow your mind. In addition to the traditional barbecue and fireworks, check out these four fun facts surrounding America’s favorite summer holiday.

DECA News

Download the 2026-2027 DECA Guide

Jun 23, 2026

The DECA Guide provides all the information you need to have a successful year. Explore our learning programs, check out this year’s calendar, access competitive event guidelines and so much more!

Spotlights

Turning Sad Dogs Into Glad Dogs: TCHS DECA’s Community Donation Drive

Jun 12, 2026

From toy chests to wagging tails, TCHS DECA’s donation drive helped bring shelter dogs comfort. Thanks to the support of our school community, donated toys will make a difference for dogs waiting to find their forever homes.

DECA News

Get to Know the 2026-27 Executive Officer Team

Jun 12, 2026

As the 2026-27 High School Executive Officers gear up for an exciting year ahead, take a moment to learn more about the faces behind the blazers and the stories that brought them here.

DECA News

Get to Know the 2026-27 Collegiate DECA Executive Officer Team

Jun 12, 2026

As the 2026-27 Collegiate DECA Executive Officers gear up for an exciting year ahead, take a moment to learn more about the faces behind the blazers and the stories that brought them here.