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Spotlights

Mountain View High School Virtual Recruitment

Sep 1, 2020

Like for many chapters, this year’s DECA kickoff meeting was unique for Mountain View High School in Georgia. Even though the meeting was held through Zoom, the chapter still found a way to make it one of their best meetings yet.

Chapter Strategy

How to Raise Your Membership to the #NextLevel

Aug 18, 2020

As we enter a new year, it's time to get excited about membership recruitment! We know this year is going to look different, so here are some tips for taking your recruitment efforts to the #NextLevel!

Chapter Strategy

Watch Now: The 2020-2021 #NextLevel Membership Video

Aug 11, 2020

This is not just another year. This is the year we push our limits and set our sights higher than ever before. No matter what your dreams and goals for the future, propel yourself to the #NextLevel with DECA.

Career Insights

Establishing Your Target Market

Aug 11, 2020

The target market of your business is your ideal customer based on the product or services you are offering. Depending on the business, there may be more than one target market but it is important to establish your primary target market. In a School-based Enterprise, it might have teachers, parents, and students as your target market.

Chapter Strategy

3 Reasons to Start a School-based Enterprise

Aug 6, 2020

Typically known as school stores, SBEs allow members to learn real-world marketing and business skills like selling, promotions and communication. Besides the personal benefits, here are three reasons to get started now!

Career Insights

5 Tips to Take Your LinkedIn to the Next Level

Aug 5, 2020

Are you new to the LinkedIn life, or maybe you're a highly experienced user? Either way, you can never know too many tips and tricks to guide you along the way. Read on for five tips that will help you make the most out of your experience and take your LinkedIn profile to the #NextLevel.

DECA News

DECA Inc. Stands Against Racism in All Forms

Jun 12, 2020

We stand in solidarity with the Black communities – our members, alumni, partners and employees – in the fight against systemic racism and injustice.

Chapter Strategy

Leadership Team Building Ideas

Jun 3, 2020

While social distancing, it can be difficult to connect with the members of your leadership team. However, it is vital to continue being productive and connected. We want all teams to have an extra strong start to the next school year in order to make up for lost activities and events. Below are my top five tips to keep the DECA spirit alive with your leadership team!

Career Insights

4 Tips for Summer Job and Internship Success

Jun 3, 2020

For many students, finding a summer job, career-defining internship or even a well-paid career can be challenging, and the current job market does not make it any easier. Additionally, some students are enduring the nightmare of having their internship or a job offer revoked, while others are shifting to working remotely.

Chapter Strategy

Using Zoom to Unlock New Learning Opportunities

Jun 1, 2020

It’s safe to say that 2020 has thrown just about everyone for a loop. Like many educators, Sharon Cutler, a 15-year DECA chapter advisor and teacher at Marjory Stoneman Douglas High School in Parkland, FL, has been looking for unique ways to engage her students through distance learning.

Career Insights

Mastering Virtual Interviews

May 26, 2020

A hiring manager emails to tell you they'd like you to interview for your dream position -- virtually. Now what? Watch this video to help you master your next virtual interview.

DECA News

Meet the 2020-2021 DECA Executive Officer Team

May 8, 2020

Congratulations to the newly-elected 2020-2021 DECA Executive Officer Team! The team is excited to represent DECA members around the globe and take our organization to the next level.

Spotlights

How to Track Your Chapter’s Summer Goals Like a Pro

Jul 15, 2025

Summer is the perfect time to build momentum for your DECA chapter. Start small, stay organized, check in often and keep your purpose in focus to turn summer goals into real success when school starts.

Spotlights

Ingredients of Successful Chapter Leadership

Jul 15, 2025

Successful management for DECA depends on teamwork, roles, motivation, communication, flexibility, planning and leadership. These are the recipes for a successful team that can do incredible things and learn together.

Chapter Strategy

Innovative Advisors Wanted for DECA Advisor of the Week

Jul 9, 2025

Help DECA spotlight advisors from across the organization for their creative, original and effective best practices in their classroom and in their chapter.

Compete

Helping Your DECA Members Avoid Penalty Points: A Guide for Advisors

Jul 8, 2025

As DECA advisors, one of our crucial roles is helping student members navigate the technical requirements of written events. Use this article to guide your student members in avoiding common penalty point deductions.

Career Insights

Stand Out with Gratitude: Why DECA Members Should Embrace Thank-You Notes

Jul 1, 2025

Gen Z was a generation raised on texting, DMs and 24/7 connectivity. Sitting down to write a thank-you card might feel outdated or even awkward. But in the professional world, that’s exactly what makes it such a powerful move.

Chapter Strategy

From Idea to CDECA ICDC: A Step-by-Step Guide to Launching a Collegiate DECA Chapter

Jul 1, 2025

Starting a Collegiate DECA chapter might seem a lot at first, but with the right plan and the right team, it’ll become an exciting and rewarding journey. You’ll get to lead, compete, grow and build a legacy brand on your campus.

College Success

Balancing College and Collegiate DECA: Tips for Success

Jul 1, 2025

Being a Collegiate DECA member means pushing yourself to be a leader in and out of the classroom. Whether you’re juggling classes, jobs or leadership roles, staying on track takes strategy. Here are four key ways to balance both and thrive.

College Success

Excelling During Freshman Year

Jul 1, 2025

Your first year in college will be very different from anything you’ve experienced before, so make sure to enjoy your time and make the most of it. This article gives you some helpful tips for a successful first year of college.

DECA News

The Summer of DECA Quest

Jun 20, 2025

Summer of DECA is ready for takeoff! This digital scavenger hunt is packed with exciting missions and will be updated weekly throughout the summer. From catching sunsets to mapping out your 2025-2026 DECA goals, there's an adventure waiting for everyone.

Conferences

2025 Advisor Professional Learning Virtual Conference Keynote Speaker & Sessions

Jun 17, 2025

DECA is excited to share a look at the 2025 Advisor Professional Learning Virtual Conference keynote speaker and sessions. Join us on July 23-24 for two days filled with content focusing on instructional content that connects DECA to the classroom.

Spotlights

Leading with Pride: Empowering LGBTQ+ DECA Members

Jun 12, 2025

Pride Month is a chance to reflect on our progress and the work we still need to do. Whether someone is just joining DECA or stepping into a leadership role, they deserve to see that there’s a path forward for them, just as they are.

DECA News

DECA Hosts Luminary Program Powered by Adobe in San Francisco

Jun 11, 2025

This elite professional development experience brings together distinguished DECA chapter advisors from across the DECA network to deepen their leadership, instructional, and digital skills in a unique “train-the-trainer” format.

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Career Insights

Using Generative AI to Power Student Entrepreneurship

Nov 13, 2023

This article provides an overview of how Generative AI technologies like ChatGPT can be leveraged by student entrepreneurs while offering a balanced guide for navigating the entrepreneurial landscape with AI.

Case Study of the Week

Case Study of the Week: Increasing Sales by Adding New Services

Nov 13, 2023

Step into the role of the general manager at Madison Foods, a local grocery store in a city with 50,000 people. The owner of the store wants you to determine a new service to offer that will lead to increased sales.

Spotlights

From DECA Advisor to Chick-fil-A Owner-Operator

Nov 9, 2023

Vince Merrell found ways to encourage youth throughout his career as a DECA advisor and a Chick-fil-A Owner-Operator in Las Vegas, Nevada. In this article, discover how Merrell's path to Chick-fil-A was surprising and unexpected.

Conferences

Engage: An Exciting Journey of Discovery and Growth

Nov 6, 2023

At Collegiate DECA Engage, we delved into the heart of what makes us great, both individually and as a community. It wasn't just about attending an event but about being part of an experience.

Conferences

A Look Back on Collegiate DECA Engage in Kansas City

Nov 6, 2023

200 Collegiate DECA members attended the 2023 Engage Conference in Kansas City, MO on November 2-4, 2023.

Case Study of the Week

Case Study of the Week: Creating an Employee Volunteer Program

Nov 6, 2023

Step into the role of the director of human resources for Platter Group, a large global media, marketing and corporate communications company. The president of Platter Group has asked you to create an employee volunteer program.

Spotlights

Giving Back to DECA

Nov 2, 2023

I recently had the privilege of attending the MO DECA Fall Leadership Conference. This experience was particularly special as it allowed me to impart valuable knowledge in various domains critical for their future success.

Career Insights

Cracking the Code on Black Friday Marketing Strategies

Nov 1, 2023

One of the biggest holiday sales is coming up, but what makes it such a big event and even an American tradition? The key is all in how it’s marketed. Explore some of the top marketing strategies for Black Friday and explore how you can apply them to your brand.

Career Insights

Entrepreneurship Advice From DECA Members

Nov 1, 2023

Entrepreneurship is a lifelong goal for some people, and DECA members work to tackle that and make their dreams a reality. Look at what some members are doing to reach their goals!

Career Insights

Elevate Your DECA Journey: Mastering the Art of LinkedIn

Nov 1, 2023

LinkedIn is a powerful tool for DECA members to elevate their professional journey. By following these best practices and networking strategies, you'll be well on your way to success within DECA and beyond.

Leadership

Maximize Your Black Friday Shopping Experience

Nov 1, 2023

Black Friday has come a long way since its early days. What started as a one-day event has now become a week-long shopping extravaganza and the growth of e-commerce has revolutionized Black Friday shopping.

Career Insights

Workplace Skills for Success

Nov 1, 2023

Unlock your path to success in the dynamic job market by discovering 7 emerging workplace skills you need to stay ahead of the competition. This article guides you to becoming the ideal candidate in a rapidly evolving professional landscape.