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New Year, New Me: Crafting Your 2026 Personal Brand
The start of the new year is a great opportunity to shape your personal brand. Here are a few tips on how to start the year off on a strong note.

Congratulations to the 2025-26 DECA at the Bell Challenge Winners
BusinessU and DECA Inc. are thrilled to announce the top three teams of the DECA at the Bell Challenge for 2025-26!

Case Study of the Week: Hotel Package Pricing For Children?
Step into the role of the general manager for Hotel Jolie, a new luxury hotel set to open soon. Hotel Jolie is a deluxe family hotel resort located in a mountainous area that offers services and amenities for adults traveling with children of all ages.

Congratulations to the 2025-26 Stock Market Game ICDC Qualifiers
DECA Inc. is pleased to announce the 2026 ICDC qualifiers in the DECA Stock Market Game, administered by the SIFMA Foundation.

Exclusive Travel Discounts for DECA Members
DECA has arranged special airfare considerations for those attending DECA conferences in 2026. Check out special deals and discounts.

Go The Extra this Competition Season: Articles to Help You Stand Out
Looking to Go The Extra this competition season? Dive into these top articles on DECA's competitive events, so you can walk into competition feeling confident that you have what it takes to make it to the ICDC stage.

Where Commitment Meets Leadership: Inside Association Office
Association officers play a huge role in shaping the DECA experience for members by supporting initiatives and representing DECA with professionalism and heart. Let’s take a closer look at what being in association office is really like!

The Power of Collaboration: How Cross Promotional Partnerships Have Changed the Game
Many companies are collaborating and cross-promoting to reach wider audiences. Explore how some companies have turned this idea into significant successes for both their businesses and their audiences.

Congratulations to the Members that Achieved SBE Individual Certification
Congratulations to the members who have earned individual certification through DECA's School-based Enterprise (SBE) Individual Certification Exam!

Advisor Best Practice Spotlight of the Week: Bouchra Elgaou
DECA advisor Bouchra Elgaou has helped transform sustainability from an idea into a school-wide composting initiative that empowers students, strengthens community partnerships and reduces waste.

Get Ready for Round 2 of the DECA Virtual Business Challenge
The DECA Virtual Business Challenge (VBC) is an official competitive event free to high school members and hosted by Knowledge Matters. The event is based on the Virtual Business series of simulations and offers over $20,000 in scholarship money.

Case Study of the Week: The Customer Before The Coin
Step into the role of the district manager for Jefferson Bank, each with ten branch locations in your districts. The president of the bank has asked you to create a presentation for bank employees on the importance of customer relations in response to customer complaints.

Watch Now: Executive Mentor Roundtable on Next Level Leadership
Check out DECA’s Executive Mentor Roundtable on “Next Level Leadership." Four executives share how they have harnessed the power of leadership to impact others and offer advice on how you can take your leadership to the next level.

3 Podcasts to Enrich Your Leadership and Life
Podcasts are a convenient way to learn more about becoming a better person and leader. Continue reading to discover three new podcasts to add to your collection that are guaranteed to provide insight on life, leadership and everything in between!

Program of Leadership: Your Chapter's Master Plan
So your officer team has been elected and a new semester has begun. Now what?! While there are endless ways to organize your ideas and initiatives, this article will help you craft an attainable program of leadership.

10 Tips for Back to School
As the new school year begins, we must all learn to adapt to a new world. We'll encounter many online classes, virtual events and new guidelines for campus... To help you navigate it all, here is a list of ten tips for starting this school year strong.

Quick Guide to Virtual Chapter Meetings
Virtual meeting platforms have become a prominent form of communication between family, friends and businesses and many of these tools are here to stay. Being prepared to host or participate in a virtual meeting will allow you to stand out and make a great impression.

3 Fundraising Ideas for Fall
It seems that in every facet of DECA, fundraising is a necessity. During these unique times, it's important to innovate to ensure your chapter can participate in events and remain secure for the future. Here are three virtual fundraisers to try this fall.

5 Ways Collegiate DECA Will Take You to the Next Level
It's official, the school year is underway. While things will look different, there are still many ways to take yourself and your Collegiate DECA chapter to the next level!

Video Call Tips and Tricks
Practically overnight, video calls have become a new societal norm. This guide will provide you with a few tips and useful tricks to help improve your online learning or telecommuting experience.

A Quick Guide to Understanding Servant Leadership
The concept of leadership has been around since the days of Aristotle and Plato and has evolved countless times throughout the centuries. But in 1970, a new theory emerged. Developed by Robert Greenleaf, servant leadership is the idea that empowered leaders serve their followers and to enable them to live and work to their full potential.

The Ethics of Leadership
Ethical leaders exist in all walks of life. They are the individuals who step forward when crises occur, come to the rescue of others and generally do what's right—no matter what. Anyone can talk the talk, but can they walk the walk? In today's high-visibility, social world, more people are taking note of leaders’ behavior and holding them accountable.

DECA Direct Magazine: Next Level Leadership
A new school year brings new chances to elevate your leadership to the next level. Discover fresh ideas to enhance your chapter and become a leader worth following in your school, community and beyond.

The Next Level is Inclusion
It has never been more important for emerging leaders to be characterized by teamwork, innovation, competency and integrity. Fortunately, those are the valued characteristics of DECA’s student leaders. What if this moment needs you and the unique values that drive your leadership?
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How To Lead a Successful Fall Conference
As we approach the fall conference season, it is important to consider the various activities, planning and logistics that go into a successful event. Here are a few things to ensure you are ready to host your local fall conference.

October is National Principals Month
Celebrated every October, National Principals Month is an opportunity for DECA members, advisors and communities to celebrate and honor our incredible principals for their visionary leadership and tireless pursuit of success for each student.

How to Retain Non-Competitive Members
Fostering an inclusive and engaging environment for non-competitive members in Collegiate DECA is crucial for the overall success and diversity of our chapters. Use these strategies enhance member retention and enrich the DECA experience.

Opportunities for Non-Competitive Members
When most people hear "DECA," they immediately think of competitive events. For those who choose a different journey, DECA provides life-changing experiences in leadership, career preparation, networking and personal growth.

The Impact of Non-Competitive Members
The second part of our Non-Competitive Member DDO series tackles how these members can benefit Collegiate DECA as a division. Not only can these members lead, but they can serve as a foundation for building a better chapter community and beyond.

How to Recruit Non-Competitive Members
When talking about DECA, students are often told about competitions and conferences. However, the Collegiate division's main focus is on career-building. Learn how to communicate the benefits non-competitive members can get by joining Collegiate DECA.

DECA Month: The Collegiate Way
November is DECA month, a month members look forward to celebrating together. While many participating members are high school students, this article will help guide College students in joining in the fun: The Collegiate Way.

Things to Do in Minneapolis During Collegiate DECA Engage
With so much to do in Minneapolis, Engage 2024 attendees can make the most of their downtime by exploring the local favorites. Whether you’re into art and history or want to try some amazing food, Minneapolis has something for everyone.

The New Collegiate DECA Chapter Map
Are you curious if your current or future college campus has a Collegiate DECA chapter? Look no further than our Collegiate DECA Chapter Map, which gives you a glance at the over 200 institutions our division calls home.

Making the Most of DECA Month
DECA Month is right around the corner. With an activity every day, it’s the perfect time to show your passion and introduce many communities to the world of DECA. Learn how you can get involved this November to engage your entire community.

From Pumpkins to Candy Corn: A Look into Halloween Marketing
The “spooky season” has finally arrived with the start of October. Halloween is the perfect opportunity to learn about marketing trends and the consumerism surrounding a classic holiday.

Your Guide to Washington during WRLC
Explore the cities of Bellevue and Seattle this November as you embark on your journey to the 2024 Western Region Leadership Conference.
