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Announcing the 2025 NPCF Social Impact Leader of Tomorrow Challenge Winners
DECA Inc. and the National Pediatric Cancer Foundation (NPCF) are excited to announce the winners of the 2025 Social Impact Leader of Tomorrow Challenge.
Case Study of the Week: Elevating the Customer Experience During Air Travel
Step into the role of the director of customer experience for Royal Airways. The chief marketing officer wants you to create a customer amenity kit for both domestic and international flights that will elevate the customer experience.
From the Desk: Member Tips on Ways to Be the One
Be the One isn’t just a theme; it’s a reminder of our goal as DECA members. In this article, hear tips from our members on how to embody this year’s theme during competition season!
Exploring the Emerging Leader Series Academies
Competition is not the only way to attend DECA ICDC. You can also travel to Orlando, FL, as an attendee of an Academy. Check out this article to explore the different ICDC academies!
5 Ways to Lead Ethically in the Age of AI
As future business leaders, embracing AI while ensuring ethical practices is crucial. Here are five essential strategies for navigating AI in today's business world.
DECA ICDC: Beyond Competition
DECA ICDC 2025, hosted in the Sunshine State, offers much more than competition. Get ready to BE THE ONE by participating in opportunities such as the Emerging Leaders Series, College and Career Exhibits, pin trading and more.
Making the Right Choice: Narrowing your College Options with Confidence
As college decisions roll in, it becomes time to make a final decision based on where your academic future will take you. Here are some points to consider when making your difficult college decision.
Announcing the 2025 NAA Auction Marketing Campaign Challenge Winners
DECA Inc. and the National Auctioneers Association (NAA) are excited to announce the winners of the 2025 Auction Marketing Campaign Challenge.
Congratulations to the Adobe Food Truck Challenge 2024-2025 Winners
Adobe and DECA are thrilled to announce the winners of the Adobe Food Truck Challenge!
Case Study of the Week: Methods to Market Safety
Step into the role of the regional manager for Rental Car Academy. The regional vice president wants you to determine how to best market an optional yet important new service only for customers in the region.
Crucial Content: The Value of a Strong Social Media Presence
With CTE month here again, advocacy is at the forefront of many DECA members’ minds. February’s advocacy activities are undoubtedly positive, but advocacy should be prioritized all year, and perhaps the easiest way to do so is to have a strong social media presence on a chapter level.
Make a Muscle with MDA this March
Are you looking to get more involved with MDA? Apply your leadership and entrepreneurial skills by participating in the 2025 MDA Shamrock Pinup Cause Raiser and impact families around the country.
Download the 2026 Collegiate DECA ICDC Mobile App
Get ready to gather with 1,200 DECA members at the Collegiate DECA International Career Development Conference in Louisville, KY. Download the conference app to start planning your custom experience.
Beyond the Conference: Things to Do in Louisville
Known for its rich culture, incredible food and historic attractions, Louisville has something for every DECA member. Here are a few must-visit spots to explore while you’re at Collegiate DECA ICDC.
Exploring Careers: Finance
Finance is the core of any business, and to be able to understand and explain it sets you up for success in any business. In this article, explore what goes into a finance career.
A How-to for Recruiting Incoming First Year Students
From recruiting first-year students at in-person events to online promotion, there's sure to be something that fits your chapters’ strategies and showcases the culture you’ve built.
Case Study of the Week: Employee Engagement Survey
Step into the director of human resources at Revolution Marketing, a marketing agency with 100 employees. Revolution Marketing’s employees hold positions in marketing, sales, design, public relations and account management.
Meet The 2026 Collegiate DECA ICDC Content Creation Team
If you’re attending the Collegiate DECA ICDC in Louisville this year, take a moment and get to know our CICDC Content Creation Team, who will be capturing all the excitement.
Meet the 2026 CDECA ICDC Professional Development Series Speakers
The CDECA ICDC Professional Development Series provides members with the opportunity to deepen their understanding of the skills needed to succeed in today’s business world.
Case Study of the Week: Time For A Spinoff
Step into the role of the senior VP at Pasta Bounty, an Italian-themed full-service restaurant chain with over 900 locations. The chain is best known for its unlimited soup, salad and breadsticks that come with every entrée or as an option on the weekday lunch menu.
DECA Announces the 2026-2027 Membership Theme: Next Big Thing
Every breakthrough, innovation and movement starts with someone bold enough to pursue it. This year, DECA challenges its members to look beyond what exists today and focus on what’s possible tomorrow.
Congratulations to the Collegiate DECA Chapters of the Month
This year, everyone is excited to Go The Extra, and we’re excited to see how you do it! Read more about each Chapter of the Month and what makes them stand out on campus.
Case Study of the Week: Learning About Money Markets
Step into the role of the marketing manager at Local Bank, a bank located in a city of 40,000 people. The bank president wants you to create an informational flyer about money markets and the bank’s current promotion.
Consumers Leaning into St. Patrick’s Day in 2026 as Holiday Spending Climbs
Consumers have been upping the ante on St. Patrick’s Day lately, with more coming out to celebrate over the past several years. Read on for more about plans for this year’s St. Patrick’s Day celebration, spending and more.
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From Members to Mentors: Finding Your Chapter’s Next Leaders
Although the competition season is coming to a close, leadership continues to grow. Here are a few tips to find the right fit for the upcoming chapter leadership team.
Combatting Senioritis from a Senior With No School
Senioritis is the feeling of complete mental exhaustion and disinterest that hits seniors in the final stretch of high school. Here are a few ways you can help combat senioritis, from a senior with no school.
The Ultimate DECA Video Series: School-Based Enterprises
From understanding what each campaign focuses on to learning how to plan, promote and execute them effectively, we walk through how these initiatives can elevate your chapter’s engagement and visibility.
The Ultimate DECA Video Series: Chapter Campaigns
From understanding what each campaign focuses on to learning how to plan, promote and execute them effectively, we walk through how these initiatives can elevate your chapter’s engagement and visibility.
Congratulations to the Collegiate DECA Chapters of the Month
This year, everyone is excited to Go The Extra, and we’re excited to see how you do it! Read more about each Chapter of the Month and what makes them stand out on campus.
Lessons from My First NY DECA State Career Conference
Every DECA competition is an unforgettable experience. In this article, discover the three biggest lessons that Samyuktha learned at their first time at the NY DECA State Career Conference.
Navigating College Decision Results: Next Steps For Seniors
From exciting senior events to college decisions, there’s a lot to keep track of in the last few months of a senior’s high school career. For those navigating the college decision period, there are a few key points to remember before graduation.
Feedback: The Ultimate Competitive Advantage
In DECA, feedback isn’t just commentary on a performance; it’s a foundation for improvement. The competitors who learn to analyze and apply feedback gain a long-term competitive advantage.
March Madness and Marketing: Why the Tournament is a Masterclass in Engagement
From viral social media moments to billion-dollar sponsorship deals, the March Madness tournament offers DECA students a masterclass in real-time marketing, emotional storytelling and capitalizing on cultural moments.
From DECA to National Brand: Abigail Goddard’s Journey
Meet Abigail, a DECA member who turned challenges into business opportunities. Through DECA, she learned how to take ideas sparked by real-life problems and shape them into ventures.
Congratulations to the 2025-26 Invest Real World Ready Challenge Winners
DECA Inc. and Invest are excited to announce the winners of the 2025-26 Real World Ready Challenge.
5 Takeaways from the IBM "Teaching AI With Confidence" Webinar
DECA and IBM team members recently sat down for a free webinar on practical ways to connect classroom learning to real careers and help students use AI thoughtfully, responsibly and creatively.
