Get a head start on the 2026-2027 competition season with Collegiate DECA's competitive event draft topics for the Business Research, Digital Marketing Strategies and Financial Statement Analysis events.
Business Research Topic
The 2026-2027 topic is for participants to collaborate with a local business or organization to research what drives customer loyalty and repeat engagement.
Using the research findings, participants will develop a strategic plan to strengthen customer retention through loyalty programs, personalized experiences or relationship-building initiatives.
Digital Marketing Strategies Topic
The objective for the 2025-2026 year is to create a comprehensive digital marketing strategy for a functional food or beverage startup entering a crowded market (think: the Olipop/Poppi space).
The strategy should differentiate the brand, build community, and drive e-commerce sales through authentic digital storytelling.
Financial Statement Analysis Topic
The Financial Statement Analysis event involves a team of 2 to 3 participants analyzing the financial statements of two (2) companies from the same industry, preparing a written analysis and then presenting their findings and recommendations.
For 2026-2027, participants will analyze financial statements for Celsius Holdings, Inc. and Monster Beverage Corporation using the most recent Form 10-K for each organization.
Be sure to check the DECA Guide in late summer for official guidelines for the 2026-2027 school year.
