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Introducing the 2026-27 DECA Executive Officer Team
Congratulations to the newly-elected 2026-27 DECA Executive Officer Team! The team is excited to represent DECA members around the globe as they begin work on their goals and objectives for the year ahead.
DECA Announces Competitive Event Topics and Updates for 2026-2027
Get a head start on the 2026-2027 competition season with DECA's updates, topics and resources for next year's competitive events program.
2025-2026 IMPACT Program Winners Announced
The IMPACT Program has five categories for recognition: Advocacy, Community Outreach, Innovations, Membership and Partnership Outreach.
DECA Honors Advisors for 40 Years of Service at 2026 ICDC
The DECA Inc. Years of Service Award is presented to individuals who have shown outstanding service to the organization's mission. Thank you to these long-time advisors who have reached new milestones of service to DECA's members.
U.S. Army Awarded Over $15 Million in Scholarships to DECA Members
Army ROTC has annually participated at the International Career Development Conference as an exhibitor, provided mentors, judged competitions, shared remarks on leadership and awarded millions in college scholarships.
Congratulations to the 2026 DECA ICDC Competitive Event Champions
Congratulations to the 2026 DECA International Career Development Conference competitive event champions!
Congratulations to the 2026 DECA ICDC Competitive Event Finalists
Congratulations to the competitive event finalists from DECA's 2026 International Career Development Conference in Atlanta, GA!
Case Study of the Week: Designing A New Branded Hotel TV Channel
Step into the role of the director of marketing for Celebrate Hotels, a chain of boutique style hotels. The vice president of marketing wants you to redesign the Celebrate channel found on all televisions in guestrooms.
DECA Honors Top 10 Chapters Worldwide for 2025-2026
The top 10 DECA chapters received recognition on stage during the Grand Opening Session of DECA's 2026 International Career Development Conference in Atlanta, GA, on Saturday, April 25.
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DECA Celebrates Four Milestone Years of Service with Valued Partners
This year at the International Career Development Conference in Atlanta, GA, DECA celebrated incredible milestones with four of our valued partners: MDA, The NRF Foundation, Vector Marketing and Spirit Box.
DECA Members Break Decade-Long Record by Raising Over $200,000 for MDA
In honor of this incredible achievement, DECA recognized the top 25 fundraising DECA chapters and the top three fundraising DECA associations at the Grand Opening Session of the 2026 International Career Development Conference.
DECA Members and Business Partners to Showcase a Future-Ready Workforce
The 80th annual DECA International Career Development Conference (ICDC) takes place April 25–28 in Atlanta, welcoming more than 26,000 high school students, advisors and business professionals from around the world, making it the largest conference in DECA’s history.
I <3 DECA (and Fundraising Too!)
As the season of love approaches, it is time to begin brainstorming creative ways to spread the DECA love! Continue reading to learn some fun ideas that will allow your members to feel the love this February while raising funds for your chapter!
5 Ideas for Your Collegiate DECA Spring Recruitment
A new semester brings new possibilities and opportunities. Even if your membership didn't match your goals for the fall semester, we are all in this together and can help ensure we have a successful spring DECA season!
How to Use TikTok for Your Chapter
Discover tips, tricks and ideas to help get your chapter started on a TikTok journey that is bound to engage members all year long!
Cultivate Chapter Success Using the Three C's
Have you ever wondered how to take your collegiate DECA chapter to the #NextLevel? This article discusses implementing the Three C's to help your chapter thrive!
3 Tips to Take Your Virtual Tabling Event to the Next Level
Busy planning your chapter’s next virtual recruiting event? Here are three tips for bringing your chapter’s virtual tabling experience to the next level!
Take Your Leadership Passport to the Next Level
Congratulations! You survived the first semester of this academic year. Now, it's time to plan for your next semester and the rest of your Collegiate DECA experience this year.
DECA Direct Magazine: Marketing Trends
The world of marketing is diverse and ever-changing. Keep up with the latest industry trends to stay at the top of your game, learn to market your chapter like a pro and get a behind-the-scenes look at careers in this exciting field.
6 Things to Start Doing Now to Land Your Marketing "Dream Job"
Do you have your sights set on a dream job in marketing? Read on for some must-do and next level actions you can take to build your network, skills and brand and start making your dream job a reality.
Marketing Your Chapter in the New Year
Discover tips to market your Collegiate DECA chapter and recruit new members in the second semester.
The Best Marketing Career for Your Personality Type
Marketing careers are not one-size-fits-all, and the variety of career paths in marketing continues to grow each year. Read on to learn more about a few top marketing specialties and which might be best for your unique personality!
The Art of Storytelling
Whether we are competing, fundraising, socializing, serving or leading we are constantly telling a story—our DECA story. So, why not make your story the best it can be?!
Behind the Headlines with a P&G Communications Executive
Procter & Gamble Chief Communications Officer Damon Jones sits down with NRF Foundation All Access for “20 Questions.”
Most Recent Articles
View All ArticlesCase Study of the Week: Last Call For Mozzarella Sticks
Step into the role of the general manager of Paisley Town, a family restaurant located in a city of 150,000 people. The owner wants you to determine how to sell excessive inventory before expiration.
Myers Park DECA: Community Service Chapter Campaign
Myers Park DECA’s “Shine a Light, Share the Fight” campaign partnered with Claire’s Army to raise awareness and funds for pediatric cancer through school-wide events engaging 145 members and the Charlotte community!
The Hidden Value of Power Trip: The People You Meet
The Ultimate DECA Power Trip's greatest value is the people you meet. By staying connected after the event, those introductions can grow into lasting friendships, mentorships and opportunities that continue long after the weekend is over.
Syosset DECA's First Experience at the Ultimate DECA Power Trip
Experiencing the Ultimate DECA Power Trip for the first time, Syosset DECA gained transformative skills, nationwide connections and a bold vision for the chapter’s future.
Blooming into the Holiday Season: Nurturing Your Mind When the World Gets Busy
Feeling overwhelmed this holiday season? Discover how to bloom amid the chaos, lift your mood and nurture your mind with simple, powerful tips to stay calm, connected and energized when the world feels too busy.
The Art of Failing
Failing is always an important step in your DECA journey. Failing is a great way to reflect and adapt to circumstances that might require you to change your way of thinking.
Fashion Tech, AI and The Innovators Shaping Retail’s Next Chapter
Consumers want ideas, guidance and moments that feel built around them. A new wave of intelligent tools is starting to meet those expectations and change how people search, compare and decide what to buy.
Surprising Career Paths You Can Take With a Bachelor's Degree in Business
A bachelor’s in business administration is an opportunity to gain in-demand skills and insight. To help you decide what career path you can take with this degree, Belmont University compiled a list of the best jobs.
Principles of Business Administration Events 101: Advice from a Glass Winner
Whether your goal is to earn your first award or step onto the ICDC stage, the Principles of Business Administration events provide an opportunity to practice, explore and refine your skills without pressure.
Suit Up For Success: DECA Dress Code 101
The DECA dress code isn’t just a set of rules; it’s a standard that unifies members as emerging leaders in the world of business. Regardless of where you're competing, here’s everything you need to know to dress to win.
What We Can Learn from Leena Nair: Modern Leadership as Chanel's 1st Women of Color CEO
Chanel, one of the world’s most iconic fashion houses, has had a legacy of notable CEOs. Discover how their first woman of color CEO, Leena Nair, leads a global luxury powerhouse and what her approach teaches us about leadership.
Fueling the Future: Why Fundraising Powers Every Successful Chapter
When led by DECA members, fundraisers show the importance of taking initiative to help out the community. Discover how Lightridge DECA made an impact on their community with their "Pink Out" fundraiser this fall.
