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Super Bowl Commercials: Spiraling Towards the End Zone or Spiraling Out of Control
Costing an astounding $7 million for 30 seconds, Super Bowl commercials either fascinate or flop in front of over 113 million viewers. These commercials are the epitome of strategic marketing.
Case Study of the Week: Methods to Market an Inconvenient Location
Step into the role of the marketing director for Ricardo’s, a mid-priced restaurant with 10 locations. The owner of Ricardo’s has asked you to develop a marketing plan that will build a new location’s local clientele, given its unique location.
Taking Stock with Teens | Fall 2022 Insights
Edward Yruma, Managing Director and Senior Researcher, and Abbie Zvejnieks, Research Analyst, with Piper Sandler highlight insights from the most recent Gen Z research study.
One DECA: February 2023
Check out what you missed on the February 2023 #OneDECA Call, hosted by DECA's Executive Officer Team.
Case Study of the Week: Rich Content for Weekly Emails
Step into the role of director of marketing for Our Town Grocery, a grocery store chain with 350 locations. The senior vice president has asked you to determine content for weekly emails and how to obtain more customers’ email addresses.
Congratulations to DECA's 2023 Certified School-based Enterprises
Congratulations to the DECA School-based Enterprises (SBEs) that earned a 2022-2023 Chapter Certification!
Spread the Love with DECA Valentines
To let your #DECAbestie or #DECAcrush know how much they mean to you, DECA has created valentines for you to share with your friends on February 14.
Case Study of the Week: The Importance of Emotional Intelligence in Lending
Step into the role of a loan officer at Coopers Savings & Loan. You must explain to another loan officer the importance of emotional intelligence when helping customers apply for a loan.
DECA Announces the 2022-2023 Virtual Business Challenge Round 2 ICDC Qualifiers
DECA congratulates finalist teams in the second round of the 2022-2023 Virtual Business Challenge (VBC) advancing to final competition during DECA's International Career Development Conference.
The Magic of Next: 5-Word Motivation from Iconic Super Bowl Slogan
In the sports and entertainment world, it does not get any bigger than winning the Super Bowl in front of thousands in person and by millions around the world via television and radio.
DECA SEM Spotlight: Meet Jasmine Forrestal
This past week, 800 DECA members gathered in Orlando, Florida, for the 2023 Sports and Entertainment Marketing Conference. In this article, learn more about Jasmine, a standout attendee at this year's conference.
A Look Back at DECA's Sports and Entertainment Marketing Conference
The Sports and Entertainment Marketing Conference in Orlando, Florida, has wrapped up and members have gained new knowledge to propel their careers while having fun and making new memories. Here’s a recap of what we learned and what entertainment to expect when you head to ICDC in April.
Case Study of the Week: Hotel Package Pricing For Children?
Step into the role of the general manager for Hotel Jolie, a new luxury hotel set to open soon. Hotel Jolie is a deluxe family hotel resort located in a mountainous area that offers services and amenities for adults traveling with children of all ages.
Exclusive Travel Discounts for DECA Members
DECA has arranged special airfare considerations for those attending DECA conferences in 2026. Check out special deals and discounts.
Get Ready for Session Two of the Collegiate DECA Stock Market Game
Collegiate DECA members are invited to participate in the second session of the DECA Stock Market Game, which kicks off on January 26, 2026.
Case Study of the Week: The Customer Before The Coin
Step into the role of the district manager for Jefferson Bank, each with ten branch locations in your districts. The president of the bank has asked you to create a presentation for bank employees on the importance of customer relations in response to customer complaints.
Creating Workshops that Inspire College Success
Create workshops that stick by combining clear goals, engaging visuals and hands‑on activities. With thoughtful planning and authentic facilitation, you can design experiences that empower college students and leave a lasting impact.
How to Effectively Hold an Officer Meeting: The Indiana Collegiate DECA Way
As college students, it is essential to make the most of our time for leisure and relaxation. It is a necessity that we act efficiently to maximize our free time. This is how we do that at Indiana Collegiate DECA.
The Global Business Academy: Consulting Opportunities for DECA Members
DECA members are invited to join a summer Global Business Academy for eight days of hands-on international consulting experience in Panama, Belize or Greece. Work with business experts, build advanced skills and immerse in a new culture.
Your January Checklist for a Standout DECA Season
With the right planning this month, the rest of the year can be your chapter’s most successful yet. Here are five strategies to help make this semester one to remember.
Sponsorship Guidance for Collegiate DECA Chapters
Many chapters are facing the same challenge right now: securing sponsorships feels harder. Employers are cautious, hiring has slowed and budgets are tighter. If your chapter is struggling, you’re not alone.
Lead Bigger: Why You Should Run for Collegiate DECA Executive Office
Running for Collegiate DECA Executive Office is about growth, service and leadership. Executive officers help shape the future of Collegiate DECA while gaining experiences that extend far beyond college.
A Guide to Hospitable Careers
Today’s job market is full of opportunities within the hospitality industry, so it’s important to explore the industry that crafts unique experiences while building connections.
Career Paths and Professional Growth in the U.S. Air Force
With more than 200 career specialities, the Air Force offers a structured environment where you can build expertise, earn industry-recognized credentials and gain practical experience across a wide range of fields.
Most Recent Articles
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From Small Chapter to Big Impact
Learn how to grow your small chapter while building strong connections, creating meaningful opportunities and turning your size into your greatest advantage!
How to Host the Ultimate First DECA Meeting: Engage, Excite, Enroll
Your first DECA meeting sets the tone for the year. Start with energy, make leadership personal and get everyone moving. When members feel connected and excited from day one, they'll want to stick around.
Go The Extra with the Collegiate DECA Membership Recruitment Toolkit
Ready to Go The Extra this recruitment season? We've got you covered with DECA’s Membership Recruitment Toolkit, packed with resources to help your chapter succeed this back-to-school season!
Go The Extra with DECA's Membership Recruitment Toolkit
Ready to Go The Extra this recruitment season? We've got you covered with DECA’s Membership Recruitment Toolkit, packed with resources to help your chapter succeed this back-to-school season!
Case Study of the Week: College is Expensive!
Step into the role of a financial advisor meeting with a new client. The client wants you to explain financial responsibilities that should be of concern at this stage in life.
DECA AT&T Project 2024-2025: Impactful Mentorship Opportunities
Through a decade-long collaboration with AT&T, the DECA AT&T Project continues to prepare students for life after high school by providing AT&T mentors and college and career readiness experiences.
Go The Extra with the Collegiate DECA Leadership Passport Program
Go the Extra and stand out through the Leadership Passport Program! The Leadership Passport Program encourages members to plan activities and participate in events that enhance the member experience.
Advisor Best Practice Spotlight of the Week: Zach Lisella
Zach Lisella of Northern Highlands Regional High School in New Jersey is our first DECA Advisor Spotlight of the Week! Check out Mr. Lisella's innovative competition preparation methods for helping his members get on stage and win big.
DECA Advisors - Show Us How You’re Going the Extra!
We want to see how your chapter is setting up for success this year using the Go The Extra theme and the competitive events resources from your back-to-school box.
Case Study of the Week: Investing in Smart Carts
Step into the role of the general manager for Valley Grocery, a large grocery store. The owner of the store wants you to analyze the possible economic benefits and risks of investing in new smart shopping carts.
Extra, Extra! Write All About Your DECA Experience
Whether it’s tips and tricks from your first competition experience or an impressive membership recruitment campaign, your DECA experience is worth sharing! Discover why you should submit, what to submit and how to submit your DECA story in this article.
Behind the Booth: How to Run an Impactful DECA Recruitment Table
Your DECA recruitment booth is your chapter's initial impression. Learn how to develop a captivating booth, tell your story authentically and turn interest into enrollment. This guide contains the essentials of what exactly works to get prospects to pause, listen and sign up.
