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Why CTE and DECA Advocacy Matters
Each February, students and advisors raise awareness of career and technical education (CTE) by celebrating Career and Technical Education Month®. Learn how to get involved and earn recognition through DECA’s Advocacy Campaign!

Exploring the Minimalistic Branding Behind Miffy
Minimal branding has become popular now because it stands out, as most branding already has many elements. In this article, explore what makes the Miffy brand so great.

Resolutions to Results: How to Set and Achieve Goals
Resolutions are long-term goals that require planning, habits, positive and realistic thinking. In this article, you will learn how to set and achieve your personal goals to become your ideal version of yourself SMARTly!

From TikToks to Think Pieces: Choosing the Right Content Length
From TikToks to blog posts, how people consume content is constantly changing. For student marketers, knowing how to choose the right length is more critical than ever.

Case Study of the Week: Intergenerational Mentorships
Step into the role of the director of human resources for Square PR. The president of the company is concerned about the number of long-term employees retiring in the next several years and wants you to create an employee-development program.

Beyond the Competition: Building Community at Silver Falls
Beyond events and role-plays, Silver Falls reminds DECA members why they joined in the first place: community. Through shared experiences, chapters grow closer and return stronger.

Soft Skills: The Skills that Set You Apart
Every successful DECA member has one thing in common: strong soft skills. You may not see them listed on a role-play feedback sheet, but they are what truly separate good competitors from great ones.

New Year, New Me: Crafting Your 2026 Personal Brand
The start of the new year is a great opportunity to shape your personal brand. Here are a few tips on how to start the year off on a strong note.

Congratulations to the 2025-26 DECA at the Bell Challenge Winners
BusinessU and DECA Inc. are thrilled to announce the top three teams of the DECA at the Bell Challenge for 2025-26!

Case Study of the Week: Hotel Package Pricing For Children?
Step into the role of the general manager for Hotel Jolie, a new luxury hotel set to open soon. Hotel Jolie is a deluxe family hotel resort located in a mountainous area that offers services and amenities for adults traveling with children of all ages.

Congratulations to the 2025-26 Stock Market Game ICDC Qualifiers
DECA Inc. is pleased to announce the 2026 ICDC qualifiers in the DECA Stock Market Game, administered by the SIFMA Foundation.

Exclusive Travel Discounts for DECA Members
DECA has arranged special airfare considerations for those attending DECA conferences in 2026. Check out special deals and discounts.

Why Join Collegiate DECA?
Have you ever wondered what's involved with Collegiate DECA? Learn about the similarities and differences from the high school division and how to join an existing chapter on your future campus (or start your own chapter!)

Watch Now: DECA's 2021-2022 Membership Video
The success you achieve in DECA is the initial boost that will launch you into the real world and give you a competitive advantage, starting day one.

How to Maximize Your Chapter’s Recruitment
With the 2021-22 academic year fast approaching, recruiting new members for your local DECA chapter is almost certainly at or near the top of every leadership team’s agenda. Since last year was so hard on chapters, this year is the perfect opportunity for you to bounce back. Follow these tips to maximize your chapter's recruitment.

15 Steps to Build Your Brand on LinkedIn
Not yet on LinkedIn? You should be! Follow these steps to create the perfect, attention-grabbing profile.

Marketing, Communications, PR and Advertising: What's the Difference?
The terms marketing, communications, public relations and advertising are commonly confused. So, how are they similar and how are they different?

3 Leadership Activities to Jump-start Your New Team
An important part of team building is supporting your teammates and learning their individual leadership styles. Check out these three ideas to help your new team hit the ground running!

Building an Innovative Community
Joining Collegiate DECA is a rewarding experience. From working in the community and leading critical aspects of the organization, to achieving competitive success and expanding your network, there is something for every level of the college experience.

How to Dominate with Color Psychology in Marketing
Color psychology is the study of how colors affect perceptions and behaviors in marketing and branding. If you have never heard of color psychology and how to best utilize it in marketing, read on!

First Impressions in 7 Seconds
People often have a precise judgment of you in the first seven seconds after meeting you. Whether it's meeting a new classmate, a job interview or even interacting with your competitive event judge, find out how to make the most of your seven seconds!

3 Reasons to Continue Your DECA Journey in College
The high school Class of 2021 had their DECA careers capped with virtual competition and virtual ceremonies. Thankfully, their DECA journeys don’t have to end there. Collegiate DECA allows graduates to continue their careers.

How to Maximize Your Summer Job or Internship Experience
From bagging groceries to working with your dream company, many students choose to use their free time during the summer to get a job. Using these tips, you’ll be able to maximize the experience you receive from holding such a position.

DECA Announces the 2021-2022 Membership Theme: Maximize Your Momentum
Take your DECA membership to the fullest and get ready to Maximize Your Momentum in 2021-2022.
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DECA's 2018 Emerging Leader Honor Award Recipients
Over 400 DECA members have been recognized for the Emerging Leader Honor Award for 2018.

5 Things to Help You Prep for Your Prepared Event
Association conferences are right around the corner for DECA members everywhere, and while some members are not too worried about getting ready, others may have already started stressing out.

DECA Direct Magazine: Food and Hospitality
This issue takes you inside the hospitality industry to discover the vast opportunities available to DECA members. Plus, we have an exclusive interview with two former Utah DECA members who were recently featured on Shark Tank for their creative solution to traditional wedding bands.

Top Competition Mistakes You Don’t Want to Make
Let’s face it, DECA has a lot to offer, but competition is what most DECA members look forward to. Dedicated DECA members will start studying and practicing for their competitive event months in advance.

DECA Direct Magazine: Tech Trends
This issue features articles from colleges and companies exploring the topic of virtual reality technology and how it's changing the way business is done, jobs are created and consumers are shopping.

5 Ways to Spice Up Your Competition Prep Routine
The quest for DECA glass is long and daunting, and sometimes it can get pretty tedious. Here are some ideas to help spice up your normal study routine.

A How To Guide for DECA Role-plays
Whether you are an experienced competitor, or if it is your first year competing, these tips and tricks will definitely wow the judges and perhaps even win you some #DECAGlass at the International Career Development Conference.

DECA Direct Magazine: Limitless
This issue features an the #Limitless Year Quiz that you can take to find a perfectly tailored list of DECA conferences, programs, challenges and activities you can participate in this year that relate to your own career interest.

Collegiate DECA's 2016-2017 Recognition Award Winners
Congratulations to these Collegiate DECA members for owning their futures this year!

Collegiate DECA 2016-2017 Leadership Passport Program Recipients
Congratulations to these chapters and members for all their hard work! Way to #OwnYourFuture!

DECA's 2017 Advocacy Campaign Recipients
Congratulations to the following chapters that earned recognition in the DECA Advocacy Campaign.

DECA Scholarship Recipients 2016-2017
Recipients who will be present at the 2017 #DECAICDC in Anaheim, Calif., will be recognized on stage.
