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Case Study of the Week: Accounting Software Applications at Gator Guides, LLC
You are to assume the role of an accounting software consultant hired by Gator Guides, LLC, a swamp tour company. The owner wants you to prepare a chart of accounts as the initial software implementation project and also make recommendations related to accounting software applications.

A Student's Guide to Starting a School-based Enterprise
School-based Enterprises take many forms, but no matter what product or service you sell, they're a great way to build management, supervision and leadership skills and raise funds for your chapter.

A Beginner’s Guide to Freshman Year of High School
DECA's North Atlantic Region Vice President shares three quick tips to help you make the most of your high school experience.

Case Study of the Week: Creating a New On-Boarding Process
You are to assume the role of human resources specialist at Corbin & Associates, a financial consulting firm. The director of human resources has asked you to explore a new concept during the employee onboarding process.

Building a Pipeline of Future Hospitality Workers
Over the past year, recipients of the Marriott Foundation curriculum grants created many unique opportunities for students during a year filled with virtual instruction.

Guide for Recruiting New Freshmen Members
As a new school year begins, the next class of leaders are waiting to find a place they belong. This guide is full of selling points and recruitment techniques that you can use to grow your chapter for years to come.

Watch Now: DECA's 2021-2022 Membership Video
The success you achieve in DECA is the initial boost that will launch you into the real world and give you a competitive advantage, starting day one.

How to Maximize Your Chapter’s Recruitment
With the 2021-22 academic year fast approaching, recruiting new members for your local DECA chapter is almost certainly at or near the top of every leadership team’s agenda. Since last year was so hard on chapters, this year is the perfect opportunity for you to bounce back. Follow these tips to maximize your chapter's recruitment.

15 Steps to Build Your Brand on LinkedIn
Not yet on LinkedIn? You should be! Follow these steps to create the perfect, attention-grabbing profile.

Marketing, Communications, PR and Advertising: What's the Difference?
The terms marketing, communications, public relations and advertising are commonly confused. So, how are they similar and how are they different?

3 Leadership Activities to Jump-start Your New Team
An important part of team building is supporting your teammates and learning their individual leadership styles. Check out these three ideas to help your new team hit the ground running!

Building an Innovative Community
Joining Collegiate DECA is a rewarding experience. From working in the community and leading critical aspects of the organization, to achieving competitive success and expanding your network, there is something for every level of the college experience.

Inclusivity in DECA: Building a Chapter That Welcomes Everyone
For DECA members to thrive, they need to feel seen, heard, and, most importantly, welcomed. Here are a few simple but powerful ways to build that kind of culture in your chapter

Trick or Treat: Seasonal Business Moves
From burrito deals to ketchup turned “blood,” companies get creative every October, though not every idea is a treat. Check out the best campaigns that nailed it and the trick campaigns that missed the mark!

Spirit Box and DECA Celebrate 10 Years of Partnership
Since 2015, Spirit Box has been a dedicated supporter of DECA members and advisors, contributing to student success through competitive events, leadership development, and innovative programming.

Case Study of the Week: Dealing With Internal and External Public Relations
Step into the role of the director of public relations for Gemini Products. The president of the company wants you to create a company statement in response to public backlash over a company event and determine how to communicate with staff about providing information to reporters.

How to Start a Business with No Money in 8 Steps
Today, it’s faster and easier than ever to get your business up and running without the need for funding. Let’s look at the eight steps it takes to start a business with no money.

From National Pancake Day to Sleep Awareness Week: Unlock the Power of Social Media Holidays
These holidays aren’t just for fun—they’re powerful tools for brands to connect with audiences in authentic, engaging ways. Tapping into these trends allows businesses to join broader conversations, boost visibility, and showcase personality.

From Umm to Aha! Tools That Help You Speak Clearly and Confidently
Let’s face it, speaking in public can be scary. Even professionals still feel nervous at times! The real question is, what tools are available to help turn those nerves into power? Learn more in this article.

The Business of Basketball: NBA Lessons for DECA Leaders
With a global reach and billions in revenue, the NBA is a business powerhouse. For people involved in DECA, there’s real value in understanding how the world of the NBA and basketball highly connects to the world of business.

Pumpkin Spice, Pumpkin Price: How Fall Flavors Fuel the Economy
Pumpkin spice is a cultural phenomenon generating millions. For DECA members, it’s a reminder that creativity, consumer psychology and timing can turn a small idea into a spice-tacular business case.

Scroll-Stopping Chapter Branding: How to Win on Social Media
Your social media is more than a feed; it’s your chapter’s brand. And building that brand doesn’t have to be complicated. Here’s how to make your content stand out.

Finding Success Through DECA’s Career Clusters
When you view career exploration as an adventure, the process becomes exciting. DECA’s five career clusters offer a simple way to begin that journey and help you find a path that aligns with your interests and aspirations.

Chapter Socials for the Fall Season
It’s the perfect time to start celebrating fall and fall into some chapter socials that will get your members involved and networking! You never know how the connections you build now will impact your future.
Most Recent Articles
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DECA Scholarship Recipients 2017-2018
DECA is pleased to announce the 2017-2018 scholarship recipients. Each year, DECA and its corporate partners award over $300,000 in scholarship to DECA members.

DECA's 2018 Advocacy Campaign Recipients
February was Career and Technical Education (CTE) Month, leading many DECA chapters to raise their voices in their schools, communities and associations to advocate on behalf of DECA and CTE through completing DECA’s Advocacy Campaign.

Role-Play Competition Tips You Probably Haven’t Heard Before
Do you know how to use quotes and Paper PowerPoints in your role-play?

FIDM Entrepreneur of Tomorrow Challenge 2018 Winners
Congratulations to the top three teams in the 2017-18 FIDM Challenge!

DECA Direct Magazine: Prepare for the Real World
Whether you're about to graduate high school and begin your journey into college, or are saying goodbye to your collegiate years and are looking towards starting your career, this issue has the tips and best practice you need to know to achieve #Limitless success in the real world.

12 Things To Remember When Competing In a Role-play
Whether you’re about to do your first DECA role-play or you’re onto your hundredth one, they can always be nerve-racking! Here are 12 tips to keep in mind to help you conquer your next role-play.

DECA's 2018 Certified School-based Enterprises
Congratulations to the SBEs that earned a 2018 Chapter Certification!

2017-2018 DECA Virtual Business Challenge Round 2 ICDC Qualifiers
DECA congratulates finalist teams in the second qualifying round of the 2017-2018 VBC.

DECA's 2018 Emerging Leader Honor Award Recipients
Over 400 DECA members have been recognized for the Emerging Leader Honor Award for 2018.

5 Things to Help You Prep for Your Prepared Event
Association conferences are right around the corner for DECA members everywhere, and while some members are not too worried about getting ready, others may have already started stressing out.

DECA Direct Magazine: Food and Hospitality
This issue takes you inside the hospitality industry to discover the vast opportunities available to DECA members. Plus, we have an exclusive interview with two former Utah DECA members who were recently featured on Shark Tank for their creative solution to traditional wedding bands.

Top Competition Mistakes You Don’t Want to Make
Let’s face it, DECA has a lot to offer, but competition is what most DECA members look forward to. Dedicated DECA members will start studying and practicing for their competitive event months in advance.