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Pumpkin Spice and Everything Nice: How Companies Use the Fall Season to Get Ahead
Seasonal marketing—whether in quick-service restaurants, retail or even your local grocery store—is a powerful strategy that celebrates the season and showcases entrepreneurial creativity.
Baking Up Success: How Two DECA Chapters Use Cookies to Power Their SBEs
Two DECA chapters - Frankfort DECA and Broad Run DECA - are finding creative ways to use Otis Spunkmeyer cookies as more than just a sweet snack but also thriving school-based enterprises.
Get Ready for Round One of the DECA Virtual Business Challenge
You won't want to miss the annual DECA Virtual Business Challenge! DECA VBC is an official competitive event free to high school members. Participate and you could earn a trip to ICDC and a share of over $20,000 in scholarship money.
History Has Its Eyes on You: How to Make Your College Essay Stand Out
While Hamilton wrote 51 essays to defend the Constitution, we only have to write one for college. One simple yet weighted essay can redirect our lives. So here are three factors to consider as you brainstorm your college essay topic.
Shop 'Till You Drop: Ways to Celebrate SBE Week At Your School
2025 DECA SBE Week is here, and we couldn't be more excited! Here are some ways to celebrate with your school-based enterprise.
Case Study of the Week: Reduce, Reuse or Recycle - Hotel Renovations
Step into the role of the general manager of Lilac Inn, an independent hotel property in a city of 30,000 people. The owner wants you to identify waste redirection opportunities that could lead to a better brand image.
The Nitro Bar: A Coffee Cart turned Famous $4.5M Brand
In honor of National Coffee Day, here’s a Rhode Island success story that shows how smart marketing can transform a business from a coffee cart to a viral sensation.
Top 10 Test Taking Tips for the Digital SAT
If you’re planning to take the digital SAT, the good news is there are no secrets—the SAT isn’t out to trick you. Here are the top 10 test-taking tips from College Board, the makers of the SAT
Advisor Best Practice Spotlight of the Week: Eric Wagner
DECA Advisor Eric Wagner is giving his students more than classroom lessons—he’s providing real-world financial and leadership experiences through the chapter’s student-run credit union.
Mixing It Up: The Secret Recipe to SBE Success
It's important to curate the perfect recipe for your school’s SBE and come up with ingredients to make it the best experience for your students. Here are three ingredients for making your SBE successful!
Unlocking Recruitment Success: Insights from 4 Chapter Leaders
Attracting new and recurring members is a process that requires planning, collaboration and perseverance. Here are 4 chapter leaders’ insights on how to succeed at DECA recruitment.
DECA Duck Takes Flight at Smithville High School
Smithville High School’s DECA chapter has a new mascot, DECA Duck. What started as just a blue rubber ducky idea has become a school spirit sensation at DECA events and recruiting activities.
Congratulations to the Collegiate DECA Members of the Month
This year, everyone is excited to Go The Extra, and we’re excited to see how you do it! Read more about each Member of the Month and what makes them extraordinary leaders.
Announcing the Collegiate DECA 2025 Virtual Case Simulation Competition Winners
This year, over 100 Collegiate DECA members participated in the Collegiate DECA Virtual Case Simulation competition, sponsored by long-time DECA partner, Knowledge Matters. Congratulations to the top three performers!
The 2026-27 Collegiate Executive Officer Candidate Guide is Now Available
Collegiate DECA's Executive Officer Candidate Guide is now available. Learn what it takes to become a candidate.
Exclusive Travel Discounts for DECA Members
DECA has arranged special airfare considerations for those attending DECA conferences in 2026. Check out special deals and discounts.
Case Study of the Week: Last Call For Mozzarella Sticks
Step into the role of the general manager of Paisley Town, a family restaurant located in a city of 150,000 people. The owner wants you to determine how to sell excessive inventory before expiration.
Blooming into the Holiday Season: Nurturing Your Mind When the World Gets Busy
Feeling overwhelmed this holiday season? Discover how to bloom amid the chaos, lift your mood and nurture your mind with simple, powerful tips to stay calm, connected and energized when the world feels too busy.
Fashion Tech, AI and The Innovators Shaping Retail’s Next Chapter
Consumers want ideas, guidance and moments that feel built around them. A new wave of intelligent tools is starting to meet those expectations and change how people search, compare and decide what to buy.
Surprising Career Paths You Can Take With a Bachelor's Degree in Business
A bachelor’s in business administration is an opportunity to gain in-demand skills and insight. To help you decide what career path you can take with this degree, Belmont University compiled a list of the best jobs.
Congratulations to the Collegiate DECA Chapters of the Month
This year, everyone is excited to Go The Extra, and we’re excited to see how you do it! Read more about each Chapter of the Month and what makes them stand out on campus.
Congratulations to the Collegiate DECA 2025-26 Stock Market Game Session 1 Top Competitors
DECA congratulates the top-ranking individuals and teams who participated in the first session of the Collegiate DECA Stock Market Game.
Burnout is Fueling Presenteeism, and It’s Costing Companies More Than Absences
Burnout doesn’t only cause people to miss work. It causes them to show up even when they have nothing left to give. This is called presenteeism, and it’s actually more costly for companies than absenteeism.
MDA Holiday Retail Campaigns
This holiday season, your generosity can make a lasting impact. Every donation helps bring break throughs in treatment, expert care, and essential resources to children and adults living with muscular dystrophy and related diseases.
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Congratulations to the IE University Policy Dilemma Simulation Challenge 2024-2025 Winners
IE University and DECA are thrilled to announce the winners of the Policy Dilemma Simulation Challenge!
Where to Attend? How to Make Your College Decision
Making the right decision on where to attend college is important. You will consider the right “fit” for your academic, career and social goals. All while keeping motivated during your senior year of high school.
Congratulations to the DECA Ethical Leadership Challenge 2024-2025 Winners
Congratulations to the winning teams in the DECA Ethical Leadership Challenge for 2024-2025!
Join the 2025 Collegiate Content Creation Team
Are you a Collegiate DECA member who loves to do content creation and marketing? Learn more on how you can join the Collegiate Content Creation Team today.
Congratulations to the DECA at the Bell Challenge 2024-2025 Winners
BusinessU and DECA Inc. are thrilled to announce the top three teams of the DECA at the Bell Challenge for 2024-2025!
Case Study of the Week: Can Existing Customers Find New Customers?
Step into the role of the owner of Good Pet, an online company that sells premium pet treats. Your business partner wants you to develop a marketing plan that will help the company gain new customers.
The Power of Marketing and Branding at Reedy High School
Rayyan Khan, a Marketing officer from Reedy DECA, the Texas DECA Chapter of the Year, emphasizes the importance of marketing and branding in building trust, fostering engagement and successfully managing a thriving chapter.
DECA ICDC 2025 Attraction Ticket Options
As your DECA chapter heads to Orlando for DECA’s International Career Development Conference, we’re here to make your experience as easy as possible! DECA is coordinating a package of attraction ticket offerings with many benefits.
Announcing DECA's 2024-2025 Chapter Campaign Winners
This year, an impressive number of chapters completed their campaign goals. Congratulations to all the chapters that participated in DECA’s Chapter Campaigns!
Announcing the Collegiate DECA 2024-2025 Stock Market Game Session 1 Top Competitors
DECA congratulates the top-ranking individuals and teams who participated in the first session of the Collegiate DECA Stock Market Game.
Get Ready for Round 2 of the DECA Virtual Business Challenge
The DECA Virtual Business Challenge (VBC) is an official competitive event free to high school members and hosted by Knowledge Matters. The event is based on the Virtual Business series of simulations and offers over $20,000 in scholarship money.
Case Study of the Week: January and February are Slooooow!
Step into the role of the director of marketing for Jubilant Ranch, an extremely popular amusement park. The chief marketing officer wants you to choose one market to target for a promotion that would increase attendance in January and February.
