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Recruit, Retain, Repeat: Strategies for Maintaining Chapter Memberships
DECA is poised to reach record membership levels yet again. Establishing a strong support framework is crucial to maintaining this growth and effectively nurturing new chapters. Here is how you can foster retention and create a lasting impact.
Engaging with High School Member Video Calls
Discover ways to stay engaged this year through the High School Executive Officer team’s One DECA, President's Council and Regional Call series.
Selling DECA to New Members
Membership recruitment at the beginning of each school year is essential to a chapter’s success. Here are some ideas to help you sell DECA while gaining exposure from your school community.
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Be The One: High School Program of Leadership
The 2024-2025 High School Division Executive Officer Team is excited to introduce our Program of Leadership. We can’t wait to help members Be the One through advocacy, communications and leadership development.
Middle School Mania
With a shared goal of expanding our membership, it's essential to tap into new opportunities among middle school students—the future enthusiasts of DECA. Here are some quick tips on recruiting future members from your local middle school.
#DECAATTProject 2023-2024: Impactful Mentorship Opportunities
Through a decade-long collaboration with AT&T, the #DECAATTProject continues to prepare students for life after high school by providing AT&T mentors and college and career readiness experiences.
Pioneering Leadership: Ava Stacker's Trailblazing Role as GA DECA's VP of Marketing
Ava Stacker is the first student of South Fulton DECA to hold the VP of Marketing position on GA DECA's Executive Officer Team. This remarkable achievement highlights Ava’s outstanding leadership skills sets an inspiring example for aspiring young leaders across the state.
Watch the #DECAICDC 2025 Promo Video
Be The One at the biggest DECA event of the year – DECA's International Career Development Conference hosted in Orlando, Florida on April 26-29, 2025.
Download the 2024-2025 DECA Guide
The DECA Guide provides all the information you need to have a successful year. Explore our learning programs, check out this year’s calendar, access competitive event guidelines and so much more!
Summer Fundraising with Your DECA Chapter
Are you looking to jumpstart your chapter’s success? Here are some ways to keep your chapter active during the summer with fundraising for the upcoming year!
Ahead of the Curve: Organizing Tips for Next School Year
With advanced course loads and immersive extracurriculars, time management and planning can be difficult in high school. Take a look at some tips to help you ensure next school year is your most organized yet!
Be The One: DECA Starter Pack Pt. 2
Here is part 2 of the Be The One DECA Starter Pack series. This article is about boosting your chapter's Communications Strategy with a step-by-step strategic communications plan to help it thrive this upcoming year.
Calming Competition Day Nerves
Already thinking ahead to your next DECA competition? Despite all the preparation in the world, it’s hard not to feel nervous when you step into the exam room or begin solving the case study! Here are some tips to enter your next competition with confidence.
7 Ways to Perfect your Instagram
Social media is a huge part of forming a brand. Whether it be a product or personal branding, an effective social media account can draw much-needed attention to what you promote. Follow the tips below to create an amazing Instagram page!
Rocking Out for Competitive Success
UT Austin's Collegiate DECA chapter officers organized a case study competition prep meeting. The officers chose an Austin original for the case study content: Austin City Limits!
Giving and Receiving Feedback
Perhaps one of the hardest professional skills to develop is giving and receiving feedback. However, once you begin to give and receive feedback in a positive matter, you will become a leader worth following.
5 Brainstorming Techniques to Produce Your Next Winning Idea
Whether you’re writing a paper, creating a project or preparing for a role-play, generating ideas is often the toughest part. Read below for different techniques you can adapt to come up with your next great idea!
DECA Announces the 2020-2021 Theme: Next Level
If there’s one thing that’s true about DECA members, it’s our ability to surprise you. Just when you think you’ve seen it all, we find a way to break through to the NEXT LEVEL.
The Making of Collegiate DECA's Individual and Team Case Studies
The Individual and Team Case Studies involve real-world industry trends that present a challenge for competitors to solve. The case study scenarios are derived from input from National Advisory Board partners, industry associations and trade journals. Read on for an inside look at how they are created.
A Week of Joy for a Lifetime of Hope
Detroit Catholic Central DECA is thrilled to have raised $18,065 - the most in the nation - benefitting the Muscular Dystrophy Association (MDA), granting a week of joy to so many children.
3 Books to Boost Your Leadership
Many correlations have been drawn between those who read and those who lead. Here are three of my favorite leadership-oriented books to help occupy your time.
Presentation Anxiety and How to Overcome It
You hear the words “presentation” and immediately your heart starts to race. We’ve all been there right? Most of us need a bit more training on calming those fears when presenting to a room of people. You are not alone in this fear and we are here to help ease the presentation anxiety.
Jacklyn J. Schiller Receives DECA Honorary Life Membership
Jacklyn J. Schiller has spent more than 30 years providing exemplary activities for career and technical students and educators through her leadership as the Minnesota DECA Chartered Association Advisor. She began her involvement with DECA as a collegiate member in 1982 and eventually served as the 1984-1985 National President for Delta Epsilon Chi.
Dr. Brenda Clark Awarded DECA Honorary Life Membership
A lifelong educator, Dr. Brenda Clark, EdD, began her service as a DECA advisor in 1982 and spent nearly 40 years serving as a marketing teacher, school-to-work coordinator, career and technical director, professional development director and an educational association executive.
Most Recent Articles
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Case Study of the Week: Promoting a High School Swim Team to Local Youth
You are to assume the role of a marketing consultant hired by the South Creek High School Swim Team. The athletic director has hired you to develop methods to promote the swim team to young swimmers at the South Creek Community Pool this summer.
School is in Session: Keys to College Success
Attending college can be the most exciting time of your life, but it comes with a unique set of challenges. Check out these three tips to make your transition easier.
Case Study of the Week: Accounting Software Applications at Gator Guides, LLC
You are to assume the role of an accounting software consultant hired by Gator Guides, LLC, a swamp tour company. The owner wants you to prepare a chart of accounts as the initial software implementation project and also make recommendations related to accounting software applications.
A Student's Guide to Starting a School-based Enterprise
School-based Enterprises take many forms, but no matter what product or service you sell, they're a great way to build management, supervision and leadership skills and raise funds for your chapter.
A Beginner’s Guide to Freshman Year of High School
DECA's North Atlantic Region Vice President shares three quick tips to help you make the most of your high school experience.
Maximize Your First Week: Tips for Preparing for a New Semester
In colleges and universities around the globe, students are gearing up for the start of a new semester. Take these tips to the classroom to maximize your first week!
Case Study of the Week: Creating a New On-Boarding Process
You are to assume the role of human resources specialist at Corbin & Associates, a financial consulting firm. The director of human resources has asked you to explore a new concept during the employee onboarding process.
Building a Pipeline of Future Hospitality Workers
Over the past year, recipients of the Marriott Foundation curriculum grants created many unique opportunities for students during a year filled with virtual instruction.
Guide for Recruiting New Freshmen Members
As a new school year begins, the next class of leaders are waiting to find a place they belong. This guide is full of selling points and recruitment techniques that you can use to grow your chapter for years to come.
Why Join Collegiate DECA?
Have you ever wondered what's involved with Collegiate DECA? Learn about the similarities and differences from the high school division and how to join an existing chapter on your future campus (or start your own chapter!)
Watch Now: DECA's 2021-2022 Membership Video
The success you achieve in DECA is the initial boost that will launch you into the real world and give you a competitive advantage, starting day one.
How to Maximize Your Chapter’s Recruitment
With the 2021-22 academic year fast approaching, recruiting new members for your local DECA chapter is almost certainly at or near the top of every leadership team’s agenda. Since last year was so hard on chapters, this year is the perfect opportunity for you to bounce back. Follow these tips to maximize your chapter's recruitment.
