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Congratulations to the 2023 Knowledge Matters Digital Presentation Skills Challenge Winners
DECA and Knowledge Matters are excited to announce the winners of the 2023 Digital Presentation Skills Challenge.
Advice from DECA Competitive Event Judges
This April, DECA members participating in the competitive events program will appear before a volunteer judge to present on current business trends in various events and formats. In this article, hear from two of our dedicated volunteer judges as they provide insight on their experience serving the past 20+ years.
Super Bowl Commercials: Spiraling Towards the End Zone or Spiraling Out of Control
Costing an astounding $7 million for 30 seconds, Super Bowl commercials either fascinate or flop in front of over 113 million viewers. These commercials are the epitome of strategic marketing.
Case Study of the Week: Methods to Market an Inconvenient Location
Step into the role of the marketing director for Ricardo’s, a mid-priced restaurant with 10 locations. The owner of Ricardo’s has asked you to develop a marketing plan that will build a new location’s local clientele, given its unique location.
Taking Stock with Teens | Fall 2022 Insights
Edward Yruma, Managing Director and Senior Researcher, and Abbie Zvejnieks, Research Analyst, with Piper Sandler highlight insights from the most recent Gen Z research study.
One DECA: February 2023
Check out what you missed on the February 2023 #OneDECA Call, hosted by DECA's Executive Officer Team.
Case Study of the Week: Rich Content for Weekly Emails
Step into the role of director of marketing for Our Town Grocery, a grocery store chain with 350 locations. The senior vice president has asked you to determine content for weekly emails and how to obtain more customers’ email addresses.
Congratulations to DECA's 2023 Certified School-based Enterprises
Congratulations to the DECA School-based Enterprises (SBEs) that earned a 2022-2023 Chapter Certification!
Spread the Love with DECA Valentines
To let your #DECAbestie or #DECAcrush know how much they mean to you, DECA has created valentines for you to share with your friends on February 14.
Case Study of the Week: The Importance of Emotional Intelligence in Lending
Step into the role of a loan officer at Coopers Savings & Loan. You must explain to another loan officer the importance of emotional intelligence when helping customers apply for a loan.
DECA Announces the 2022-2023 Virtual Business Challenge Round 2 ICDC Qualifiers
DECA congratulates finalist teams in the second round of the 2022-2023 Virtual Business Challenge (VBC) advancing to final competition during DECA's International Career Development Conference.
The Magic of Next: 5-Word Motivation from Iconic Super Bowl Slogan
In the sports and entertainment world, it does not get any bigger than winning the Super Bowl in front of thousands in person and by millions around the world via television and radio.
Dress for Success: Interviewing 101
Do your members know how to make a great first impression at a job interview? Use this presentation and guided narration from Men's Wearhouse in your classroom
Top 5 Tips to Prepare for Case Studies
Are you looking for ways to maximize this year’s competition season? Follow these five tips to learn how you can make this year’s competition your best one yet!
Case Study of the Week: Online Reviews to Boost a Ghost Tour
You are to assume the role of the owner of Gullet City Ghost Tours, a walking tour for residents and tourists visiting Gullet City. Your business partner wants you to determine how the business can solicit online reviews from customers for use in marketing.
4 Tips to Help You Get Ready for Your Next Networking Event
DECA members know the importance of networking. It can be exciting and nerve-racking, but networking is an exciting opportunity to showcase your talents to recruiters. Here are four tips to help you get started.
The #DECAATTProject Provides Creative Mentorship Opportunities
As the #DECAATTProject entered its seventh year, no one could have imagined the challenges the school year would present. But DECA members across the country sprang into action to really show us what it means to take DECA to the #NextLevel.
How to Build a Resume That Will Land Your Dream Internship
Constructing a resume that highlights your strengths to make you stand out as the best candidate may seem challenging. Here are a few tips to make the resume-building process easier.
Case Study of the Week: Designing Employee Service Anniversaries
You are the chief human resources officer for Salutations, a company that designs, prints, and markets greeting cards and stationery. Salutations has been in business for eight years and has 200 employees, including 175 full-time employees and 25 part-time employees.
2021 DECA Pumpkin Contest Winners
Congratulations to the winners of DECA's Annual Pumpkin Contest! This year's contest had an impressive 565+ submissions from members all across the DECA world. The selection process was not easy, but the members have voted and we are excited to announce the top three winners in each category!
3 Steps to Win DECA Glass in Your Prepared Event
Wining DECA Glass is every competitor’s goal. Here’s how to achieve your goal in a prepared event.
DECA and Piper Sandler Complete 42nd Semi-Annual Survey of 10,000+ U.S. Teens
DECA and Piper Sandler completed the 42nd semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences from more than 10,000 teens across the U.S. with an average age of 15.8 years.
Case Study of the Week: Keeping the Fixings Bar at Burger Country Fresh
You are to assume the role of the operations manager at Burger Country, a fast food restaurant with five locations that specializes in hamburgers. The owner of the company has asked you to explain operational considerations in a new portion of each restaurant called the “fixings bar.”
Case Study of the Week: Remarketing a Classic Shoe Store
You are to assume the role of a marketing communications consultant hired by Cost Less Shoes, a national chain of discount footwear for men, women, and children. The CEO of the company has hired you to develop a marketing communications plan that will remarket the brand.
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Virtual College Search Tips for Finding Your Dream School
Whether you are doing initial research and creating your list of potential colleges or you are a senior getting ready to apply, this guide will help you find useful resources to aid you in your college application and decision process.
Top Tips to Stay on Top of Your To-Do List
Are you struggling to stay focused and get your work done? If the answer is "yes," then you are in the right place! Read on for five tips to help you stay on top of your to-do list during the school year.
Manage Your Tasks Like a Pro
Do you ever feel like you are racing against the clock to meet deadlines and complete assignments? If you struggle with procrastination, a task management plan will help you focus on the task at hand. A simple change in habits could make a gigantic difference!
Next Level Ideas for Your Virtual SBE
Our "new normal" involves six feet of separation, endless hand sanitizer and face masks. This is an opportunity for SBEs to "think outside the box" and realize long-term opportunities to add value to your existing business model. See how some SBEs have found ways to transform and keep their operations thriving.
Level Up Your In-Person or Hybrid SBE
Businesses both large and small have had to pivot to survive during the COVID-19 pandemic. Many of DECA's school-based enterprises have had to make adjustments to their business practices, channels and models. These SBEs have used creativity to adapt to the current environment to better function or remain partially open.
Wisconsin DECA’s Trick-or-Can: A Behind the Scenes Interview
Nate Jacobs, DECA's Central Region Vice President, caught up with Sam Fischer from Wisconsin DECA about one of the association's most popular community service events—Trick-or-Can.
Community Service: COVID-19 Style
If anyone knows how to participate in community service, it's DECA members! Even in the middle of a pandemic, we continue to create new, socially-distanced ways to impact our communities.
Get Ready for DECA Month in November
It's almost November, and you know what that means... DECA Month! All month long, we have the opportunity to share our favorite DECA memories with our friends, chapters and associations. We get to experience DECA all around the world right from the palm of our hands.
Inclusion, Access, Equity & Diversity: CTE Learners Discuss
Educators often discuss how to ensure career and technical education (CTE) programs are more inclusive, accessible, equitable and diverse, but how often do we discuss this topic with learners, the individuals most affected?
5 Ways to Dazzle Your Customers and Create Raving Fans
Before your customers become your biggest fan, you need to be theirs. The people who support your business are the ones that are pushing your business forward. Taking them for granted is probably the worst thing you can do in your business. It’s time to vamp up your customer service with these 5 tips.
Beginner’s Guide to the DECA Stock Market Game
The Stock Market Game is an online simulation that helps students develop skills in economics, investing and personal finance. If you are curious about competing in this event, read on to find out more!
Beginner’s Guide to the DECA Virtual Business Challenges
DECA’s VBC program offers eight tracks of competition—Accounting, Entrepreneurship, Fashion, Hotel Management, Personal Finance, Restaurant, Retailing and Sports. This lesser-known competitive event series allows members to qualify for ICDC, compete for coveted DECA glass and earn a share of $20,000 in scholarship money.
