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Case Study of the Week: Staying Connected after an Acquisition
Step into the role of the owner of Honeysuckle Faire. After 20 years of growing Honeysuckle Faire, you decided it was time to exit the company. Executives at Spring Made have offered you four options to stay connected to Honeysuckle Faire once the acquisition is final.

New SBE Instructional Units and Lesson Plans for Advisors
As an advisor, DECA provides you with a powerful array of tools and classroom resources that you can integrate into classroom instruction and help build the framework for your SBEs business plan.

The #DECAATTProject Provides Impactful Mentorship Opportunities
Through a decade-long collaboration with AT&T, the #DECAATTProject continues to prepare students for life after high school by providing AT&T mentors and college and career readiness experiences.

Join the New DECA Advisor Monthly Chats
Need help getting started as a DECA chapter advisor? Join our monthly New Advisor Chats! Each month will focus on a new topic designed to help advisors with one to three years of membership.

Case Study of the Week: Determining Payback Period
Step into the role of the financial analyst for Red Shield Insurance Company. The vice president of finance has hired you to perform an analysis and determine the payback period for a potential investment.

Increase Sales and Cultivate Customers with a Successful Marketing Campaign
In today's fast-paced and highly competitive business landscape, a successful marketing campaign can boost brand awareness, generate leads, increase sales and cultivate a loyal customer base. However, achieving such success requires careful planning, strategic thinking and a deep understanding of your target audience.

Watch the #DECAICDC 2024 Promo Video
Experience the difference at the biggest DECA event of the year – DECA's International Career Development Conference hosted in Anaheim, California, on April 27-30, 2024.

Case Study of the Week: How to Bring Tourists to Cats?
Step into the role of director of marketing for Prairie Town Cat Sanctuary. The executive director wants you to determine how to integrate better customer service practices to increase the number of daily visitors.

Watch Now: DECA's 2023-2024 Membership Video
Get ready to Experience DECA! Check out DECA's 2023-2024 membership video to help your chapter show why the DECA experience is one of a kind during recruitment.

Case Study of the Week: Digital Deals to Gain New Customers
Step into the role of director of client relations for Digideals. The president wants you to choose one or two business types and then create a marketing plan that will be presented to the businesses to persuade them to partner with Digideals.

DECA Talks: Success Is Impossible Without Failure
Success and fulfillment are not straight lines. Success is impossible without failure. Isaac will show you that regardless of where you are in this organization and no matter how you define success, DECA can start you on your life’s ultimate power trip.

A Glance Into Your 2023-2024 DECA Experience
As we get ready to head back to school, keep in mind these DECA dates so you can have benchmarks to look forward to and begin to plan your path toward DECA ICDC 2024!

Residential Property Management: Success Starts Here
With a career in the residential property management industry, you’ll get to learn on the job, earn bonuses, work your way up, receive training, and enjoy benefits such as consistent hours, health insurance, rent discounts, and more!

Case Study of the Week: Best Practices in Collecting Employee Feedback
You are to assume the role of the human resources specialist for Middle Town Hospital. The president of the hospital has asked you to determine an effective method to collect employee feedback.

Case Study of the Week: Maintaining Customer Service During Peak Times
You are the general manager of Waterfront Inn, a hotel property located in a popular beach town. The owner of the Waterfront Inn is concerned about the overwhelming nature of guest check-in.

Case Study of the Week: Adding an Iconic Brand to the Product Mix
You are to assume the role of the director of merchandising and branding for Memorial, a retail apparel chain with over 2,000 physical store locations. The senior vice president is considering partnering with a widely-known and iconic company, but wants you to first analyze the effect it would have on Memorial's product management.

Tips for Executive Officer Candidacy
Running for Collegiate DECA Executive Office can be an intimidating task. Here are a few tips to ensure your campaign is successful.

Meet 4 DECA Alumni Who Have Maximized their Momentum
Over its more than 75-year history, DECA has prepared more than ten million members for college and career success. Here's how DECA shaped the career paths of four alumni and advice they wish to share with current members.

Alumni Spotlight: Ramkishore Annachi
Ramki served as DECA’s Southern Region Vice President for the 2020-2021 academic year. He was an avid competitor from North Carolina who was fortunate to have the opportunity to serve at the chapter, association and executive levels of leadership.

Alumni Spotlight: Mackenzie Perez
DECA prepares emerging leaders and entrepreneurs to be college and career-ready, but what does that mean? I had the opportunity to meet with alumna Mackenzie Perez and discuss how DECA prepared her for college success.

Case Study of the Week: Clarifying Transactions for an Office Supply Company
You are to assume the role of the controller at Office Supplies Company. The vice president of the company wants you to clarify transactions.

Helping Students Find Hope and Discover a Successful Path Forward
Every day, teachers work tirelessly to encourage students who mention feeling disconnected from school or don’t find the curriculum materials useful or relevant. Schools are aiming to address this by providing students with more experiences to engage in real-world applications that help them tie their interests and skills to rewarding careers.

3 Tips to Conquer Competitive Event Exam Anxiety
Do you get nervous before taking an exam? With these three easy methods, you will be able to overcome your test anxiety and stroll into your classroom or competitive event feeling confident that you will ace that test!

Positioning for the Future: DECA's 2020-2021 Impact
As nearly everyone has proclaimed, 2020-2021 was a year unlike any other. While it significantly changed the member experience, it was also a period of significant innovation that would position our organization even better for the future.
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DECA Dreamin’ and Academic Gleamin’
Whether you're a seasoned student or a wide-eyed freshman, here's a comprehensive guide to help you kick off the next semester confidently, focusing on academic excellence, DECA success and self-care.

Case Study of the Week: The Economics of Baby Diapers
Step into the role of the general manager at a local Care More drugstore. The district manager wants you to decide how to price a private label product and explain reasons for the pricing decision.

Appreciating the Unsung Heroes of DECA
Your chapter advisors have fostered your love and success thus far in DECA, and their efforts may often go unnoticed, so here are some ideas to appreciate all they do for you!

On the Horizon: Gauging Your Fit for DECA Executive Office
Are you looking for a way to grow in leadership and serve thousands of members? Do you have a passion for spreading the benefits of DECA? If this sounds like you, keep reading to find out if an Executive Officer position is the right fit for you.

Preparing DECA's Next Generation
As we celebrate the involvement of the next DECA generation, let's take a closer look at the unique opportunities and considerations we can provide for our future emerging leaders.

Your Blueprint for Mastering Chapter Collaboration
Ever thought about working with other chapters to plan events and expand your leadership? Boost your leadership and plan exciting collaborative chapter events with these five steps.

Exploring the Benefits of DECA’s Leadership Styles
DECA leadership styles are important for personal and professional development as they provide a framework for self-understanding, team collaboration, adaptability, effective communication and career planning.

Powering Up for The New Year
Acquiring power skills can alter the trajectory of your high school years and your subsequent collegiate experience and professional life. Prepare to enter your ‘power’ era—by honing the skills to get there.

Community Involvement During the Holiday Season
One of the best things to do during the holiday season is to help others in your community. See how Edmond North DECA organizes a school-wide project that helps families during the holiday season every year.

Case Study of the Week: An Ethical Partnership?
Step into the role of the director of partnerships at Body Positivity Society, a nonprofit organization that educates and promotes body positivity. The executive director wants you to analyze whether to accept a generous bid for partnership from a national apparel chain.

Expanding Your Chapter's Reach to Elementary Schools
Have you ever considered expanding the idea of "career readiness" to local elementary schools in your area? This innovative approach allows your chapter to engage with elementary schools in a creative way.

Announcing DECA's 2023-2024 Chapter Campaign Winners
DECA members are experiencing the difference, with an impressive number of chapters completing their campaign goals. Congratulations to all the chapters that participated in DECA’s Chapter Campaigns!