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Maximize Your Chapter's Marketing with New Audiences
Check out these three under-tapped audiences that you should be targeting with your chapter’s marketing and some key ways to reach them.
The Best Marketing Career for Your Personality Type
Marketing careers are not one-size-fits-all, and the variety of career paths in marketing continues to grow each year. Read on to learn more about a few top marketing specialties and which might be best for your unique personality!
The Art of Storytelling
Whether we are competing, fundraising, socializing, serving or leading we are constantly telling a story—our DECA story. So, why not make your story the best it can be?!
Behind the Headlines with a P&G Communications Executive
Procter & Gamble Chief Communications Officer Damon Jones sits down with NRF Foundation All Access for “20 Questions.”
Announcing the 2020 Intuit Innovation Challenge Winners
The Intuit Innovation Challenge is a hands-on design thinking project, daring students around the globe to innovate for impact to help reverse the effect of global warming.
Top 10 Marketing Trends to Watch for in 2021
Looking for the latest trends and buzzwords to incorporate into your next role-play? DECA’s Competitive Events Specialist shares a look at what to expect in the new year.
Association Office: Is It Right for You?
Are you passionate about DECA and its members? Do you have what it takes to lead others? Then maybe you should consider running for an association office. Keep reading to find out whether or not this position is the right fit for you and what you can expect from it!
The Insider's Guide to Marketing Your SBE
If you want to attract new customers while maintaining a loyal base, you need to utilize cutting-edge techniques for your school-based enterprise. Here are some of our favorites shared by DECA advisors across the globe.
The Circle of DECA
As high school DECA members from different states, these alumni members never imagined they would come full circle to work for the same company, AT&T, and pass the baton by mentoring current high school DECA members.
Behind the Scenes at the MDA Telethon
MDA is giving DECA members an exclusive behind-the-scenes look at the creation of the MDA Telethon from a marketing and communications lens and shares how the show was collaboratively created.
Top 5 DECA Moments of 2020
The past year was full of new experiences within DECA. We learned how to be emerging leaders from our homes during a global pandemic, adjusted to virtual competition and rocked online conferences. With 2020 behind us, let’s take a trip down memory lane and look back on all of the fun DECA memories we made.
Spread the Love This Holiday Season
Are you looking to get involved with your community and make an impact this holiday season? Here are five ways to spread some holiday cheer!
I Graduated! What’s Next?
Did you recently graduate high school? Are you wondering how you can Get the Edge in the next stage of your life? Well, look no further! This is how you can bring DECA with you, even after graduating high school.
Case Study of the Week: Soliciting Customers from Illness
You are to assume the role of director of operations for SickRX, a new mobile app that helps users determine the severity of symptoms and appropriate actions needed. The director of development has asked you to analyze an offer from a potential investor.
Case Study of the Week: Promoting Small Town Local Start-Ups
You are to assume the role of an investment team working at New Fund, an investment firm that specializes in venture capital located in a city of 4 million people. You will be meeting with the founder of the firm to discuss your plans to increase the number of start-ups coming from small towns.
Download ICDC Certificates and Competitor Transcripts
Learn how to download certificates and competitive event transcripts from DECA's International Career Development Conference.
DECA Earns Two Gold Circle Awards for Excellence in Association Communications from ASAE
DECA Inc. earned recognition by ASAE with a 2022 Gold Circle Award in two categories: E-Magazine and Video. The Gold Circle Awards competition is the premier association marketing, membership, and communications award.
Case Study of the Week: Stopping Subscriber Cancellations
You are to assume the role of the director of sales at NowTV, a direct broadcast satellite television service provider. The senior vice president wants you to develop a special pricing promotion to offer current customers that request to cancel a popular premium cable network.
From Service Clerk to District Manager, the Walgreens Way
It was supposed to be a typical day in the life of then-teenager Mario Figueroa, a Walgreens district manager in the Chicago suburb of Buffalo Grove, IL.
Real World 101: Critical Life Skills You Need to Know Now
How can you separate yourself from the two million other students who will graduate college with you? Every college graduate will have a degree, but not every graduate will be prepared for the world as it’s going to be. Learn how you can begin to differentiate yourself from the crowd now.
DECA Announces the 2022-2023 Membership Theme: Get the Edge
In 2022-2023, DECA challenges you to get the edge. Whether in competition, college applications or your career search, DECA gives you an unmistakable competitive advantage to stand out and be a cut above the rest.
DECA Recognizes National Advisory Board Partners for Their Longtime Support
Congratulations to these outstanding National Advisory Board partners for reaching new milestones of service to DECA.
DECA Inc. Honors 2020-2022 Outstanding Service Award Recipients
DECA Inc. congratulates three recipients of the Outstanding Service Award, one of DECA’s most prestigious recognitions.
DECA Honors Advisors for 40-55 Years of Service
The DECA Inc. Years of Service Award is presented to individuals who have shown outstanding and continued service to the organization and its mission. Thank you to these long-time advisors who have reached new milestones of service to DECA's members.
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Maximizing Your Leadership Passport
Collegiate DECA’s Leadership Passport Program is your one-way ticket to Maximize your Momentum this year! The recipients of these awards will receive recognition during the International Career and Development Conference.
Case Study of the Week: Promoting a High School Swim Team to Local Youth
You are to assume the role of a marketing consultant hired by the South Creek High School Swim Team. The athletic director has hired you to develop methods to promote the swim team to young swimmers at the South Creek Community Pool this summer.
School is in Session: Keys to College Success
Attending college can be the most exciting time of your life, but it comes with a unique set of challenges. Check out these three tips to make your transition easier.
Case Study of the Week: Accounting Software Applications at Gator Guides, LLC
You are to assume the role of an accounting software consultant hired by Gator Guides, LLC, a swamp tour company. The owner wants you to prepare a chart of accounts as the initial software implementation project and also make recommendations related to accounting software applications.
A Student's Guide to Starting a School-based Enterprise
School-based Enterprises take many forms, but no matter what product or service you sell, they're a great way to build management, supervision and leadership skills and raise funds for your chapter.
A Beginner’s Guide to Freshman Year of High School
DECA's North Atlantic Region Vice President shares three quick tips to help you make the most of your high school experience.
Maximize Your First Week: Tips for Preparing for a New Semester
In colleges and universities around the globe, students are gearing up for the start of a new semester. Take these tips to the classroom to maximize your first week!
Case Study of the Week: Creating a New On-Boarding Process
You are to assume the role of human resources specialist at Corbin & Associates, a financial consulting firm. The director of human resources has asked you to explore a new concept during the employee onboarding process.
Building a Pipeline of Future Hospitality Workers
Over the past year, recipients of the Marriott Foundation curriculum grants created many unique opportunities for students during a year filled with virtual instruction.
Guide for Recruiting New Freshmen Members
As a new school year begins, the next class of leaders are waiting to find a place they belong. This guide is full of selling points and recruitment techniques that you can use to grow your chapter for years to come.
Why Join Collegiate DECA?
Have you ever wondered what's involved with Collegiate DECA? Learn about the similarities and differences from the high school division and how to join an existing chapter on your future campus (or start your own chapter!)
Watch Now: DECA's 2021-2022 Membership Video
The success you achieve in DECA is the initial boost that will launch you into the real world and give you a competitive advantage, starting day one.
