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Traits of Successful Entrepreneurs
Successful entrepreneurs are self-aware individuals who cultivate these traits, allowing them to navigate the challenges and uncertainties of the entrepreneurial journey with resilience and determination.

Using Generative AI to Power Student Entrepreneurship
This article provides an overview of how Generative AI technologies like ChatGPT can be leveraged by student entrepreneurs while offering a balanced guide for navigating the entrepreneurial landscape with AI.

Case Study of the Week: Increasing Sales by Adding New Services
Step into the role of the general manager at Madison Foods, a local grocery store in a city with 50,000 people. The owner of the store wants you to determine a new service to offer that will lead to increased sales.

From DECA Advisor to Chick-fil-A Owner-Operator
Vince Merrell found ways to encourage youth throughout his career as a DECA advisor and a Chick-fil-A Owner-Operator in Las Vegas, Nevada. In this article, discover how Merrell's path to Chick-fil-A was surprising and unexpected.

Case Study of the Week: Creating an Employee Volunteer Program
Step into the role of the director of human resources for Platter Group, a large global media, marketing and corporate communications company. The president of Platter Group has asked you to create an employee volunteer program.

Giving Back to DECA
I recently had the privilege of attending the MO DECA Fall Leadership Conference. This experience was particularly special as it allowed me to impart valuable knowledge in various domains critical for their future success.

Cracking the Code on Black Friday Marketing Strategies
One of the biggest holiday sales is coming up, but what makes it such a big event and even an American tradition? The key is all in how it’s marketed. Explore some of the top marketing strategies for Black Friday and explore how you can apply them to your brand.

Entrepreneurship Advice From DECA Members
Entrepreneurship is a lifelong goal for some people, and DECA members work to tackle that and make their dreams a reality. Look at what some members are doing to reach their goals!

Maximize Your Black Friday Shopping Experience
Black Friday has come a long way since its early days. What started as a one-day event has now become a week-long shopping extravaganza and the growth of e-commerce has revolutionized Black Friday shopping.

Workplace Skills for Success
Unlock your path to success in the dynamic job market by discovering 7 emerging workplace skills you need to stay ahead of the competition. This article guides you to becoming the ideal candidate in a rapidly evolving professional landscape.

Chapter Campaigns: Ideas for Involvement
Are you and your chapter looking at ways to develop your program of leadership and gain recognition during the best month of the year, DECA Month? Check out this article to learn about all five of DECA’s Chapter Campaigns and ideas for submission.

Represent the DECA Blue: What Does Your Blazer Mean to You?
DECA Blazers don't just represent us during events; they collect our stories and are a big part of our DECA experience. Find out how much they mean to our members by hearing their stories in this article!

Budgeting: Setting Yourself Up for Financial Success
For youth and young adults who are just starting to embark on a lifetime of important financial decisions, one of the most foundational financial concepts to learn about is budgeting. Find out how you can create your personal budget and build a financial plan for success.

Case Study of the Week: Creating a Bereavement Policy
Step into the role of director of human resources at Association of Vision Health, a nonprofit organization that educates and works for policies regarding eye sight and vision issues. The organization employs thirty full-time employees and five part-time employees at its headquarters office.

Success Books That Change You
Summer break is a great time for self-reflection and working to become a better leader as you continue your leadership journey! Here are a few book suggestions about changing your perspective.

DECA and Piper Sandler Complete 45th Semi-Annual Survey
DECA and Piper Sandler completed the 45th semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences from more than 5,600 teens across the U.S. with an average age of 16.2 years.

Looking Back on Your Legacy
Many of us are reflecting on a successful year serving as a DECA leader, but how do you define that success? Looking back on and defining your legacy allows you to reminisce over the great memories and hard work you accomplished and find new ways to improve your leadership style.

Where to Start During Tax Season
Earned wages, tracking hours and spending summers lifeguarding at the pool come with the inevitable: taxes. Interview with Steve Brown, CPA and Founder of Brown and Maguire CPAs, PLLC., reveals the key things to know as you file.

Case Study of the Week: Encouraging Guests to Return and Spend More Money
Step into the role of sales manager at Covington Hotel – Blossom City, a full-service hotel located in a city of 100,000 people. The general manager of the property wants you to create a targeted email promotion that will attract past profitable customers.

Pursue Your Profession
If you’re graduating and searching for what’s next, consider a career in residential property management. The RPM industry is hiring talented, creative and passionate people to help provide homes and create communities for 44 million Americans.

Understanding Credit Cards
Getting a credit card can seem magical—you can buy the things you want without needing cash. But if you don’t manage them correctly, credit cards can make your money disappear.

Case Study of the Week: Funding Options for Small Businesses
Step into the role of the owner of Mobile Jewels, an online company that sells accessories for mobile phones. You were able to start the company with your savings and have used it for purchasing supplies, tools, packaging, and a lease on a small workspace.

Congratulations to DECA's 2022-2023 Scholarship Recipients
DECA is pleased to announce the 2022-2023 scholarship recipients. Each year, DECA and its corporate partners award over $200,000 in scholarships to DECA members. Congratulations to this year’s recipients!

Case Study of the Week: The Need for an Accountant
Step into the role of a staff accountant working at Financial Business Solutions, a financial service provider for businesses and organizations in the community. A potential client is meeting with you to determine if services are needed.
Most Recent Articles
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Announcing the 2025 NPCF Social Impact Leader of Tomorrow Challenge Winners
DECA Inc. and the National Pediatric Cancer Foundation (NPCF) are excited to announce the winners of the 2025 Social Impact Leader of Tomorrow Challenge.

Collegiate DECA Stock Market Challenge Experience
This year, I participated in the Stock Market Challenge, an experience that both challenged and enhanced my understanding of finance. It allowed me to apply what I've learned in the classroom to real-world scenarios while playing a pivotal role in shaping my career aspirations.

Case Study of the Week: Elevating the Customer Experience During Air Travel
Step into the role of the director of customer experience for Royal Airways. The chief marketing officer wants you to create a customer amenity kit for both domestic and international flights that will elevate the customer experience.

Passing the Torch: How to Ensure a Smooth Leadership Transition for your Chapter
Now is the time to begin selecting our division’s next leaders. Whether you are a chapter president passing down the gavel or serving on a chapter election committee, the decisions made during this stage are crucial to future chapter success.

Gear Up to Be The One at Collegiate DECA ICDC
San Francisco’s calling! The Collegiate DECA International Career Development Conference lands at the Marriott Marquis, April 5-8, 2025, bringing together Emerging Leaders from around the world.

The Connection between Cybersecurity and Leaders of Tomorrow
While we focus on the soft skills to become emerging leaders, we forget that those skills relate to cybersecurity in various ways. Hear from a student leader who has shown the benefits of having leadership and cybersecurity experience together.

5 Ways DECA Helps You Build Resilience
Resilience is built through experiences, and DECA provides countless opportunities to strengthen this essential skill. By developing adaptability, confidence and perseverance, members gain a competitive edge that will serve them well in their future endeavors.

From the Desk: Member Tips on Ways to Be the One
Be the One isn’t just a theme; it’s a reminder of our goal as DECA members. In this article, hear tips from our members on how to embody this year’s theme during competition season!

Exploring the Emerging Leader Series Academies
Competition is not the only way to attend DECA ICDC. You can also travel to Orlando, FL, as an attendee of an Academy. Check out this article to explore the different ICDC academies!

5 Ways to Lead Ethically in the Age of AI
As future business leaders, embracing AI while ensuring ethical practices is crucial. Here are five essential strategies for navigating AI in today's business world.

DECA ICDC: Beyond Competition
DECA ICDC 2025, hosted in the Sunshine State, offers much more than competition. Get ready to BE THE ONE by participating in opportunities such as the Emerging Leaders Series, College and Career Exhibits, pin trading and more.

Making the Right Choice: Narrowing your College Options with Confidence
As college decisions roll in, it becomes time to make a final decision based on where your academic future will take you. Here are some points to consider when making your difficult college decision.