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Spotlights

Personal Brand Power: The Exclusive Guide to Self-Marketing

Dec 4, 2023

In this article, learn about the importance of self-marketing and gain insights into cultivating a strong personal brand through a unique and interactive workshop created by Iowa DECA.

Case Study of the Week

Case Study of the Week: Benefits and Risks of Opening a Business Line of Credit

Dec 4, 2023

Step into the role of a small business advisor. A small business owner has asked for information about the benefits and risks of opening a business line of credit and other forms of financial assistance.

Compete

Competition Power Moves: Mastering Body Language

Dec 1, 2023

Effective body language can enhance your message, captivate your audience and leave a lasting impression. Let's explore the importance of proper body language when presenting and review pro tips to excel in DECA competition.

Chapter Strategy

Celebrating Professional Relationships

Dec 1, 2023

Expressing gratitude to advisors during the holiday season is a thoughtful way to recognize their dedication, strengthen relationships, boost morale and contribute to a positive educational environment.

DECA News

From Click to Cart: Shop DECA Behind The Scenes

Dec 1, 2023

How often do you wear DECA merch? If you’re like most members, the DECA diamond is a staple in your wardrobe. Keep reading if you’ve ever been curious about how your favorite shirt, water bottle or sling pack makes its way from concept to your front door!

Conferences

7 Ways to Prepare for Your Association’s Conference

Dec 1, 2023

Whether you're a DECA rookie or rolling in for the fourth time, it's prime time to up your success game. Navigating a conference takes preparation, so let's dive into some things to remember as you gear up for the upcoming event hosted by your Association.

Leadership

Stepping Up to Lead in DECA

Dec 1, 2023

Why should you lead in DECA? Unlock your potential and learn about leadership roles in DECA here. Explore all kinds of DECA leadership and your opportunities to get involved.

Chapter Strategy

Member Engagement: Preparing for a New Year

Dec 1, 2023

Now that it’s December, it’s time for our advisors, members and officer teams to start preparing for competition season. With the academic year of 2023-2024 halfway through, here’s a list of ideas for member engagement and what to consider planning for.

Spotlights

The Ultimate DECA Power Trip: Do We Have a DECA Deal?

Nov 30, 2023

'Do We Have a DECA Deal?' isn't just a game - it's a catalyst for innovation, pushing members to think on their feet and unleash creativity. Envision unsellable items, transform negatives into positives and compete in a tournament-style challenge. Are you ready to discover untapped potential?

Spotlights

How Decatur DECA is Empowering Future Leaders through The Career Club

Nov 29, 2023

After recognizing the lackluster college and career readiness program offered at Decatur, three officers decided to create The Career Club, an all-in-one career exploration database and community that aims to provide students with tactical resources and mentorship to take charge of their futures!

Spotlights

The Ultimate DECA Power Trip: Not a Problem

Nov 28, 2023

Kentucky DECA hosted a workshop called “Not A Problem.” Participants were split into teams and given a silly marketing problem to solve. Then, team members brainstormed a sales pitch with which to convince our panel of judges that their idea would thrive in the market.

Case Study of the Week

Case Study of the Week: Determining Depreciation

Nov 27, 2023

Step into the role of an accountant for Part-Time Ski, a jet ski rental company located lakeside. The owner of the company wants you to determine depreciation of a piece of inventory and minimum required selling price.

Case Study of the Week

Case Study of the Week: Successful Channels for Size Inclusion

Sep 11, 2023

Step into the role of the merchandising manager for Hot Shot, an apparel chain that targets Gen Z and young Millennial females. The vice president wants you to choose a distribution plan for a new product line.

Case Study of the Week

Case Study of the Week: Should C-Suite Be on Social Media?

Sep 4, 2023

Step into the role of the director of human resources at the Organization of Travel Agents, an organization that educates, promotes and lobbies for travel agents across the nation. The executive director wants you to analyze whether the executive director should have a professional presence on social media.

DECA News

Shop DECA Back to School Must-haves

Sep 1, 2023

Finishing up your back-to-school shopping? Add these ten essential additions to your Shop DECA back-to-school list!

Chapter Strategy

Elevate Your Future: The DECA Chapter Meeting Experience

Sep 1, 2023

In this article, explore how chapter meetings are your gateway to personal and professional growth. From learning how to network like a pro to sharpening your problem-solving skills, chapter meetings are where the magic happens.

Chapter Strategy

The Three R’s: Remember, Reward, Recognize

Sep 1, 2023

Read about DECA’s twist on the three R’s, with the five ways to recognize members, further incentivize involvement within the organization and get them excited for this year’s activities!

Chapter Strategy

The Path to Success in Collegiate DECA

Sep 1, 2023

Whether you’re a seasoned competitor or a newcomer curious about what DECA could offer you, taking those steps forward can provide limitless opportunities and endless possibilities for you in Collegiate DECA.

Leadership

The Importance of Culture

Sep 1, 2023

Whether your chapter has been around for ten years or you're just starting out, it's important to be intentional about creating culture. As your DECA chapter jumps back into the school year, consider how this interview can apply directly to your chapter's culture.

Case Study of the Week

Case Study of the Week: Staying Connected after an Acquisition

Aug 28, 2023

Step into the role of the owner of Honeysuckle Faire. After 20 years of growing Honeysuckle Faire, you decided it was time to exit the company. Executives at Spring Made have offered you four options to stay connected to Honeysuckle Faire once the acquisition is final.

Chapter Strategy

One Diamond: August 2023

Aug 24, 2023

Check out what you missed on the August 2023 #OneDiamond Call, hosted by Collegiate DECA's Executive Officer Team.

Partners

The #DECAATTProject Provides Impactful Mentorship Opportunities

Aug 24, 2023

Through a decade-long collaboration with AT&T, the #DECAATTProject continues to prepare students for life after high school by providing AT&T mentors and college and career readiness experiences.

Case Study of the Week

Case Study of the Week: Determining Payback Period

Aug 21, 2023

Step into the role of the financial analyst for Red Shield Insurance Company. The vice president of finance has hired you to perform an analysis and determine the payback period for a potential investment.

Career Insights

Increase Sales and Cultivate Customers with a Successful Marketing Campaign

Aug 15, 2023

In today's fast-paced and highly competitive business landscape, a successful marketing campaign can boost brand awareness, generate leads, increase sales and cultivate a loyal customer base. However, achieving such success requires careful planning, strategic thinking and a deep understanding of your target audience.

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Career Insights

Ace Your Interview

Feb 1, 2024

Are you thinking about getting a summer internship or job? Follow these tips to ace your interview and kickstart your career!

Chapter Strategy

Action Is Passion: Advocating for the Vital Role of CTSOs and CTE

Feb 1, 2024

CTE Month is the perfect opportunity for DECA’s members to show their passion and take real action. This article delves into the significance of championing these programs and explores actionable ideas to advocate, embracing the mantra that "action is passion."

College Success

3 Ways to Compete in College

Feb 1, 2024

College is your chance to thrive, not only through learning new skills and experiencing new views but also by tapping into the community around you. It’s the perfect place to find like-minded people eager to flex their skills with some healthy competition.

Spotlights

GCU Collegiate DECA Walks to End Epilepsy

Jan 31, 2024

Collegiate DECA GCU has historically participated in many charitable fundraisers and activities. We specifically target community service activities that support causes that affect our members and causes in which our members have a philanthropic interest.

Spotlights

DECA from a Law School Prospect

Jan 30, 2024

Although my trajectory does not lead me toward the traditional business landscape, I am grateful for the skills that DECA has helped me unearth and cultivate in preparation for my legal future.

Spotlights

Setting Sail as Southwest Minnesota Collegiate DECA's VP

Jan 30, 2024

My role as Vice President is not just a title; it's a personal commitment to inspire, guide and empower. Let’s set sail on this leadership journey and chart a course toward a future of collective achievement and prosperity.

Spotlights

The Role of Emotional Intelligence in Leadership

Jan 29, 2024

Learning business is not just about mastering financial acumen or strategic planning; it's about understanding the balance of human emotions that underlies every decision and interaction.

Case Study of the Week

Case Study of the Week: Generational Inclusion in the Workplace

Jan 29, 2024

Step into the role of the director of human resources at the regional headquarters of First Trust Bank. The vice president wants your input on improving organizational culture and development with a team that includes four generations.

Conferences

Learn from the Pros at DECA’s Sports and Entertainment Marketing Conference

Jan 26, 2024

The crowd-pleasing speakers at DECA’s Sports and Entertainment Marketing Conference bring a rush of adrenaline to the sports and entertainment marketing fields. 

Chapter Strategy

One Diamond: January 2024

Jan 25, 2024

Check out what you missed on the January 2024 #OneDiamond Call, hosted by Collegiate DECA's Executive Officer Team.

Career Insights

7 Retail Industry Predictions for 2024

Jan 24, 2024

Artificial intelligence’s influence continues to grow, consumers demand sustainable actions and the customer experience remains more important than ever.

Case Study of the Week

Case Study of the Week: Adding Live-streaming as a Sales Channel

Jan 22, 2024

Step into the role of the owner of Ornamental, a small business that creates indoor and outdoor decorations. Your business partner wants you to add another sales channel and you must explain livestream shopping and how adding it would benefit the company.