Personal Brand Power: The Exclusive Guide to Self-Marketing

Dec 4, 2023

Contributed by Iowa DECA

In today's competitive business world, standing out is crucial for success. Whether you're an aspiring entrepreneur, job seeker or student, understanding the art of personal presence is essential. This article delves into the importance of self-marketing and offers insights on discovering a strong personal brand through this unique and interactive workshop.

Workshop: How Card Suits Tie Into Personal Branding

Step 1: Discover your Personality Type

Take this personality test to understand your personal brand.

Are you a lion or a lamb?

  • Lions embrace challenges and exhibit a proactive nature
  • Lambs are more cautious, preferring to assess the situation before fully engaging

Do you prefer to use your ideas or listen to others first? Based on your answers, which card suit are you?

  • Heart: Lamb, open to ideas
  • Club: Lamb, own ideas
  • Diamond: Lion, open to ideas
  • Spade: Lion, own ideas

After determining which suit you most resonate with, pick a word that describes you. (Make sure to keep the word/number in mind)

  1. Desire  
  2. Union
  3. Faith
  4. Satisfaction
  5. Change
  6. Adjustments
  7. Victory
  8. Power
  9. New Beginnings
  10. Success

Now, go back and look at your results. You should have your card suit and the word/number you chose. Combine them, and you'll have a card that defines your unique personal brand.

Step 2: Self-Discovery Through Symbolism

The workshop's use of card suits reflects your unique personality.

♥ Hearts prompt reflection on personal passions and purpose

♦ Diamonds portray one's capabilities and talents

♣ Clubs emphasize community, networking, and collaboration

♠️ Spades guide the strategic vision and future aspirations.

Navigating these symbols creates a deeper understanding of your true identity, laying a strong foundation for your personal brand.

Step 3: Evaluating your Personality

Now that you've defined your personality type, it's time to assess yourself. Evaluate both the positive and negative aspects of your personality.

One way to do this is by creating a pros and cons list. Reflect on the qualities associated with your suit and determine what are the positives and negatives of your given personality. It's a plus if you can find a way to spin those "cons" into something positive.

Once you've thoroughly assessed your personality, examine your characteristics and pinpoint 3 or 4 words that best describe who you are. Among these, ensure that one word is the "Power" word that you chose above.

Step 4: Crafting a Personal Brand Narrative

Now that you have an understanding of both the symbolism of card suits and the characteristics of your personality type in mind, it’s finally time to shape your personal brand narrative!

Begin by setting clear and attainable SMART Goals (specific, measurable, achievable, relevant and time-bound) that align with your passions, skills and aspirations identified through the workshop. Next, emphasize your unique qualities and consider the experiences and achievements that set you apart. Finally, weave these elements together into a cohesive and authentic personal brand narrative.

One way to do this is by creating a 30-second elevator pitch, highlighting how the positive and the negative aspects of your personality come together to shape you into the best version of yourself. Regularly revisit and refine your narrative as you evolve, ensuring it remains a dynamic reflection of your personal brand.

Step 5: Connecting Personal Brand to the DECA Community

Now, it's time to align your personal brand narrative with how you envision contributing to the DECA community. Establish credibility by prioritizing your online presence. Showcasing DECA involvement, accomplishments and unique insights on platforms like Instagram or LinkedIn becomes a powerful representation of your personal brand. Seek out leadership positions within DECA and contribute meaningfully to the organization by actively participating in projects that resonate with your personal brand narrative.

Finally, recognize the power of building genuine connections by networking with peers, mentors and industry professionals within the DECA community, making your personal brand authentic and impactful. Congratulations, you have now officially defined your personal brand!

As you navigate the workshop activities and uncover the symbolism behind card suits, remember that your personal brand is a powerful tool for success. Embrace the unique qualities that define your unique identity, and use them strategically as you work to craft your personal brand. By aligning your passions, skills and strategic vision, you'll not only stand out in the DECA community but also set the stage for a fulfilling and impactful journey in the world of business and beyond!

Follow Iowa DECA on Instagram @_iowadeca.


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