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Compete

5 Tips for Conquering DECA’s Corporate Challenges

Oct 1, 2024

Corporate challenges in DECA provide a unique opportunity to showcase your skills in real-world scenarios. Step outside your comfort zone and discover new talents by exploring these innovative events.

Career Insights

A Recipe for Success: The Marketing Behind the Pumpkin Spice Latte

Oct 1, 2024

The PSL was a seasonal hit that began at Starbucks and has since become a widespread phenomenon. Its remarkable success can be attributed to three key marketing strategies. Learn about these in this article featuring your favorite fall drink!

College Success

Top Reasons to Attend Golisano Institute for Business & Entrepreneurship

Oct 1, 2024

Golisano Institute for Business & Entrepreneurship offers a unique, affordable and accelerated business education. The program prepares students for real-world success within an intimate, supportive community.

Case Study of the Week

Case Study of the Week: Reducing Operating Costs

Sep 30, 2024

Step into the role of the general manager of The Cabin, a restaurant specializing in steaks, seafood and pasta. The owner of the restaurant wants you to weigh the pros and cons of implementing a new policy to reduce operating costs.

Compete

Register Now for Round One of the DECA Virtual Business Challenge

Sep 24, 2024

You won't want to miss the annual DECA Virtual Business Challenge! DECA VBC is an official competitive event free to high school members. Participate and you could earn a trip to ICDC and a share of over $20,000 in scholarship money.

Case Study of the Week

Case Study of the Week: Sell out?

Sep 23, 2024

Step into the role of the general manager for Vinyl Spin, an independently owned record shop that sells new and used vinyl records. The owner wants you to weigh the pros and cons of being an exclusive sales outlet for a new vinyl album.

College Success

Boost Your Scholarship Chances with DECA

Sep 20, 2024

Whether you are submitting an application for a scholarship this year or want to gain some better insight for applying for future scholarships, check out this article to learn how to leverage your DECA involvement to stand out.

College Success

Get Recognized with a DECA Inc. Scholarship

Sep 17, 2024

We are thrilled to announce that DECA's scholarship program for 2024-2025 is now open to submit applications! This is your chance to earn financial support for your education while being recognized for your achievements.

Case Study of the Week

Case Study of the Week: Promoting an After-Hours Daycare

Sep 16, 2024

Step into the roles of the owners of Twilight Childcare. An investor in the business has asked your team to develop a plan to promote the new business to targeted markets.

Compete

2024-2025 District-Level Competitive Event Instructional Areas Announced

Sep 13, 2024

Get ready for competition season! Each year DECA provides the primary instructional area(s) assessed in each of the district-level scenarios to help advisors and members prepare for district competitions more effectively.

Spotlights

Be The One to Advocate With DECA

Sep 12, 2024

In this article, Chase with Newton DECA outlines several ways to advocate and BE THE ONE with DECA based on what he learned at the Georgia DECA WorkWinWow Officer Training Conference.

Chapter Strategy

Celebrate DECA SBE Week 2024

Sep 12, 2024

This year's #DECASBEWeek takes place from September 30 to October 4. Show off your school-based enterprise by sharing photos or videos corresponding to each daily theme.

Case Study of the Week

Case Study of the Week: Menu Creation

Jan 8, 2024

Step into the role of the manager of Café on the Square, a full-service restaurant set to open later this year. The owner of the restaurant wants you to determine necessary information needed on the restaurant menu.

Compete

Excelling in Collegiate DECA Role-plays

Jan 1, 2024

In Collegiate DECA, mastering role plays is crucial for success in the business world. Whether you're a seasoned participant or new to DECA, these practical tips will help elevate your role-playing skills.

DECA News

Collegiate DECA: What to Look Forward to in 2024

Jan 1, 2024

With the new year kicking off, there are so many amazing opportunities that you can take advantage of to Experience the Difference in 2024.

Chapter Strategy

DECA Dreamin’ and Academic Gleamin’

Jan 1, 2024

Whether you're a seasoned student or a wide-eyed freshman, here's a comprehensive guide to help you kick off the next semester confidently, focusing on academic excellence, DECA success and self-care.

Case Study of the Week

Case Study of the Week: The Economics of Baby Diapers

Jan 1, 2024

Step into the role of the general manager at a local Care More drugstore. The district manager wants you to decide how to price a private label product and explain reasons for the pricing decision.

Career Insights

Powering Up for The New Year

Jan 1, 2024

Acquiring power skills can alter the trajectory of your high school years and your subsequent collegiate experience and professional life. Prepare to enter your ‘power’ era—by honing the skills to get there.

Case Study of the Week

Case Study of the Week: An Ethical Partnership?

Dec 25, 2023

Step into the role of the director of partnerships at Body Positivity Society, a nonprofit organization that educates and promotes body positivity. The executive director wants you to analyze whether to accept a generous bid for partnership from a national apparel chain.

Case Study of the Week

Case Study of the Week: Learn a Foreign Language Month

Dec 18, 2023

Step into the role of the marketing communications specialist for Speak Now, a subscription-based language learning app. The senior vice president wants you to create messaging that will inform the public that December is “Learn a Foreign Language Month” and persuade them to use Speak Now.

Career Insights

10 Trends to Watch in 2024

Dec 15, 2023

DECA members always look for ways to learn more throughout their DECA experience. As we enter the 2024 calendar year, dive into the projected top trends that companies and consumers think will take the world by storm.

Chapter Strategy

One Diamond: December 2023

Dec 14, 2023

Check out what you missed on the December 2023 #OneDiamond Call, hosted by Collegiate DECA's Executive Officer Team.

Compete

DECA Competitive Events: Use of AI

Dec 14, 2023

As artificial intelligence continues to evolve, it can be a tremendous tool to help companies and organizations enhance their productivity and work. However, the use of generative AI also comes with significant caution and ethical considerations.

Case Study of the Week

Case Study of the Week: Reducing Elder Fraud

Dec 11, 2023

Step into the role of a member of the fraud prevention team at Journey Bank. The vice president of the bank wants you to recommend controls the bank can put in place to reduce elder fraud and precautions the elderly can take to avoid scams and fraud.

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DECA News

FIDM Entrepreneur of Tomorrow Challenge 2021 Winners

Mar 5, 2021

DECA Inc. and the Fashion Institute of Design & Merchandising (FIDM) are excited to announce the winners of this year’s FIDM Entrepreneur of Tomorrow Challenge.

DECA News

Collegiate DECA 2020-2021 Leadership Passport Program Recipients

Mar 1, 2021

Congratulations to the 2020-2021 Collegiate DECA Leadership Passport Program recipients!

Career Insights

10 of the Most Influential Businesswomen of 2020

Mar 1, 2021

In celebration of Women’s History Month, we explore the top 10 most influential businesswomen from 2020.

Leadership

5 Business and Leadership Books That Should Be on Your List

Mar 1, 2021

Throughout my academic career, I have found that a good book is hard to beat. I can honestly say that certain books have even changed my life—everything from basic tasks such as how I make my bed, to greater things like the way I think and process information.

Chapter Strategy

3 Creative Ways to Recognize Your Chapter’s Competitive Event Finalists

Feb 28, 2021

Association conference season is in full swing and we all know what that means… it’s DECA Glass season! To take competitive event finalist recognition to the #NextLevel this year, we have to think outside of the box. Here are three ways that your chapter can get creative to do just that!

Chapter Strategy

Employee Appreciation Day Ideas for Your SBE

Feb 26, 2021

With Employee Appreciation Day approaching on March 5, 2021, there is no better time to commend the members who make your chapter’s School-based Enterprise possible! Keep reading for some creative ways to let them know their hard work is valued!

Spotlights

Coral Glades DECA Benefits Good Karma Pet Rescue

Feb 26, 2021

Coral Glades DECA members hosted a donation drive to collect supplies for the animal rescue organization, Good Karma Pet Rescue.

Career Insights

Maximizing a Telethon Moment for Brand Awareness, Partner Activation and Cause Raising

Feb 25, 2021

MDA shares a special look at how a moment like the MDA Telethon can help lift up a brand, bolster fundraising and cause raising, and the importance that partners like DECA play in the success of MDA’s mission.

DECA News

DECA's 2021 Emerging Leader Honor Award Recipients

Feb 22, 2021

Congratulations to the 2020-2021 recipients of DECA’s Emerging Leader Honor Award!

DECA News

DECA's 2021 Certified School-based Enterprises

Feb 8, 2021

Congratulations to the DECA School-based Enterprises (SBEs) that earned a 2020-2021 Chapter Certification!

Career Insights

Super Bowl Ads: Is It Worth It?

Feb 1, 2021

The stage is set, the Tampa Bay Buccaneers and the Kansas City Chiefs will square off in Super Bowl LV, hosted at Raymond James Stadium in Tampa, Florida. But enough about the game already... It's time for the real excitement—the commercials!

Chapter Strategy

I <3 DECA (and Fundraising Too!)

Feb 1, 2021

As the season of love approaches, it is time to begin brainstorming creative ways to spread the DECA love! Continue reading to learn some fun ideas that will allow your members to feel the love this February while raising funds for your chapter!