You are to assume the role of the marketing communications specialist for Speak Now, a subscription-based language learning app. The senior vice president wants you to create messaging that will inform the public that December is “Learn a Foreign Language Month” and persuade them to use Speak Now.
Speak Now offers customers quick daily lessons in over 40 languages. The lessons include real conversations using common words and phrases, games and interactive help with pronunciation. Speak Now is priced at $12.99/month or $125.00 for a lifetime subscription.
December has been named “Learn a Foreign Language Month” and the senior vice president feels this is a great tie-in to promote the company and grow the customer base. The senior vice president wants you to:
- Choose effective social media platform(s) for promotion
- Create marketing strategies
- Write specific content that both informs and persuades
